What does the data analytics landscape look like in Ireland?
Check out the results of our survey and see whether you won the €100 voucher.
A few weeks ago, we here at Idiro Analytics decided to run a survey on the data analytics landscape of Ireland. Our hope was to get a better insight into the data analytics field here in Ireland and gain a better understanding of where Ireland stands in the global analytics industry.
As with any field, it can be too easy to only focus on your own area and what works for you, but having an overview of what other people in your industry are doing can be extremely valuable. Even something as simple as seeing tools being used by others in your industry could lead you to explore options you might not be aware of.
With data analytics and Big Data being such popular buzzwords for marketers to throw around, we thought it would make sense to gather facts directly from those working in the industry.
We received a great response to our survey from the Irish-based data analytics community and we would like to thank everyone who completed it.
Here is the summary of the survey results:
We’ll start with the job title, and it’s interesting to see here that there are a lot of people working with data who don’t categorise themselves as being in a traditional data analyst / scientist role.
When asking the types of business problems you were solving with data, we found that a huge 69% of people were using data for marketing and sales activities.
Although marketing and sales analytics might not be the only focus, it’s clear that a lot of companies in Ireland are finding value in that area of analytics. That reflects Idiro’s own experience - most of the analytics work we do for our own customers is around helping our customers do better marketing or sales.
So are some industries doing more advanced analytics than others? It seems so - we found that the highest number of analysts working on predictive analytics projects are in these three industries:
Now let’s look at the analytics tools. As you’d expect, there’s a massive number of different software tools in use by the analytics community in Ireland.
And we can see, the top 3 analytics software tools in Ireland are Excel, R & MS SQL Server.
There are big differences according to the industry the analyst works in, for example:
We have an interesting breakdown by industry, but the table is far too big to show here, so contact us if you’d like to see it.
Next, we looked at the type of work being done (reporting, insights / analysis, modelling), and split by the different job titles: