Idiro is a pioneer in big data and advanced analytics. We help organisations, from Fortune 500 companies down to young start-ups, understand and improve their businesses by leveraging the inherent value of their data.
Headquartered in Dublin, Ireland, we have a worldwide client list ranging from North America and the Caribbean to Europe, Asia the South Pacific.
To date, we have analyzed data on over 15% of the world's population.
We develop and deploy technologies that address particular analytical challenges such as the following:
- Which of my customers are at risk of leaving?
- What products should I sell to which customers?
- Which customers are likely to be bad debtors?
- Who are my most influential customers?
- How can I improve my inventory management?
- Which, if any, of our customers, are defrauding our business?
If you have a data challenge - we can solve it!
Our ambition is to continuing leading the field of analytics while remaining a trusted business partner and a fun & challenging place to work.
Chief Executive Officer
Aidan, founder of Idiro, has over 20 years experience in the IT industry including over 15 years in analytics & CRM for telecommunications, utilities and gaming.
Aidan has worked with numerous companies, including Vodafone Ireland, ESB, AT&T and the European Commission, and graduated from the University College Cork (U.C.C) with a BSc in Computer Science (1990) and a post-graduate diploma in New Business Development (2005) from Dublin City University, Ireland.
Director Of Strategic Projects
Geraldine Magnier, a co-founder and director of Idiro, took on the role of company CFO in 2006. In that role, she was responsible for financial planning and fundraising, as well as overseeing the financial and legal activities of the company on a day to day basis. After 8 years as CFO, she recently took up the role of Strategic Director, with responsibility for managing the company’s macro direction across multiple sectors.
Having been awarded an Honours Degree in Business Management and Finance (B.Sc. Mgt) Trinity College Dublin in 1999, Geraldine started her career working in the Marketing department for a startup project management Company, The Results Group. Subsequently in 2001, she acquired an additional degree in Marketing (Marketing Institute of Ireland) to complement her existing skills and experience. Since then, she has founded and managed businesses both in Ireland and Italy. While Geraldine’s business experience has spanned to cover financial planning, auditing and merger & acquisitions, she maintains a keen interest in early stage company development and relishes the challenges of nurturing and growing innovative young businesses.
Chief Financial Officer
Fionnan is a Chartered Accountant with over 25 years experience working in practice and industry. Prior to joining Idiro, he worked as a consultant to a number of companies across different sectors, including information technology, medical, aviation and social media.
Fionnan had been working with Idiro on a part-time basis since early 2013, but has now come on board as the Chief Financial Officer of the company. Fionnan graduated with a degree in accounting from DCU and in 2012 he completed a diploma in Forensic Accounting.
Chief Analytics Officer
Brian’s professional experience spans a range of industries: telecommunication, gaming, finance, utility and public service organizations. Brian’s academic background is in the areas of computer science and statistics. He specialises in utilizing data analytics to drive evidence-based decision making and to help organizations operationalise analytical solutions.
As a member of the management team, Brian leads the development of innovative marketing approaches using social network data. He leads a team of highly talented mathematicians, database developers and software engineers to process very large network data to help telecommunication companies and gaming companies to drive business value and save costs. He also manages very large data operations to deliver real time social network analysis output for operators worldwide.
Chief Program Officer
Patrick holds a degree in Computer Science from Dublin University, Trinity College. He completed a MSc in Business Analytics at the UCD Michael Smurfit Graduate Business school in Dublin, Ireland, in 2007, for which he received the Perry Bursary award for Best Student. Patrick’s professional career began with Accenture Ireland where he spent over 5 years working on numerous projects in Business Analyst and Project Manager roles. During this time, Patrick worked across different industries including the Financial sector, Public sector, and for a large Fortune 100 IT company. During his time in Management Consultancy, Patrick specialized in writing functional designs and requirements gathering, as well analyzing complex data for reporting and solution presentation to aid high-level decision making. At Idiro Analytics, Patrick is responsible for managing client accounts, ensuring best practice is delivered for the client, while continuously driving innovation and maintaining integrity on all deliverables. Patrick’s technical background allows him to stay close to the detail of the analytics being done, often weighing in on development of new solutions and reporting capabilities.
Marketing & Clients Director
Simon has worked in marketing, sales and CRM since 1986. Simon started his career in marketing at Cable & Wireless UK, in product management, product development, and project management roles. In 1996 Simon moved to Eircell (now Vodafone Ireland) to work in product marketing management, where he led the service design team for Eircell’s hugely successful ‘Ready to go’ prepaid mobile offering. During this time, he also completed an MA in marketing. Simon’s time in Vodafone Ireland also included responsibility for technology strategy. In 2005, Simon joined Idiro.
In Idiro, Simon is responsible for relationships with existing customers and for the marketing function. He also provides marketing consultancy to Idiro’s customers.