Idiro Technologies was heavily involved in the recent IIR conference on telecoms CEM, CRM and retention. At the request of IIR, Idiro hosted a one-day pre-conference masterclass on using Social Network Analysis (SNA) for retention and CRM. The masterclass enjoyed a high degree of interaction from the 15 attendees. Two case studies on best practice use of SNA for mobile operator marketing were included, and the participants left with a detailed knowledge of SNA, its implementation and its benefits.
The conference itself was generally deemed very successful with many operator case studies and a great deal of information sharing. The first day included another mobile operator case study on Idiro SNA, and on the second day, two speakers made detailed reference to SNA and its benefits for mobile operators.
Idiro CEO Aidan Connolly To Speak AT IT Expo 4th February. Panel Discussion Examines How Customer Data Can Reduce Churn, Drive Profitability
Dublin, Ireland 25 January, 2011
Idiro Technologies, the leading provider of Social Network Analysis (SNA) solutions for communications service providers, announced that Aidan Connolly, Idiro’s Chief Executive Officer, has agreed to speak at the upcoming Internet Telephony Conference & Expo in Miami Beach, Florida. Mr. Connolly will participate in the panel session “Transformational Contact Center Results: Improving the Customer Experience,” set for 12 noon on 4 February. IT Expo will take place 2nd – 4th February at the Miami Beach Convention Center.
“IT Expo is considered one of the foremost events for communications technology providers, partners, and users,” said Connolly. “The event continues to be an important vehicle for educating and showcasing technologies that can have a dramatic impact on improving customer relationships, and in essence, building profitability. We are grateful for the opportunity to speak at IT Expo, and discuss some of the emerging trends and solutions that will allow providers to better understand and serve their customers.”
“Idiro has been the standard-bearer in terms of providing advanced SNA solutions to market,” said Dave Rodriguez, president of Technology Marketing Corporation, organizers of IT Expo. “We are delighted that Aidan can join us and share his knowledge and vision regarding the next generation of data-driven CRM solutions entering the market.”
Founded in 2004, Idiro is the foremost provider of Social Network Analysis (SNA) solutions to communications service providers. Idiro’s customers include major operators throughout North America, Europe and Asia. Idiro’s solutions give service providers unparalleled visibility into customer behavior and propensities. As a result operators can cost-effectively reduce churn, sell new services, enhance relationships, and improve profitability.
Idiro is providing pro bono consultancy and resources to assist Reach Out in developing a community presence.
In perfecting its expertise in data-driven viral marketing, Idiro has spent a number of years researching academic knowledge and business best practice in word-of-mouth marketing. In addition, Idiro has been deeply involved in the development, implementation and measurement of word-of-mouth marketing campaigns by its own customers for over five years.
Aidan Connolly, Idiro CEO said, “Idiro is pleased to share our expertise in word-of mouth marketing with an organisation like Reach Out, which is committed to addressing the tragedy of youth suicide.”
About Reach Out:
Reach Out is a web-based service that inspires young people to help themselves through tough times, and find ways to improve their own mental health and well-being. Reach Out’s aim is to improve young people’s mental health and well-being by building skills and providing information, support and referrals in ways we know work for young people.
Reach Out is run by the Inspire Ireland Foundation (www.inspireireland.ie). Inspire’s mission is to help young people lead happier lives.
Idiro Technologies has been selected as one of ‘Ten to watch’ in Frost & Sullivan’s Stratecast report on its report “Global OSS/BSS Rat Pack Stratecast’s 10 To Watch in 2010”.
Commenting on Idiro’s inclusion in the report, Idiro CEO Aidan Connolly stated “Idiro is delighted to be recognised as a leader in this report. It is a measure of Idiro’s influence on the analytics market”
Within its section on Idiro, the report states:
“This small, but innovative company has garnered multiple accolades in its short tenure. Recent accomplishments of note include: a € 3.56 million grant from Science Foundation Ireland to provide research on consumer interaction and the commercial opportunities that result from the interactions; business with O2 UK and Vodafone in several countries; award-winning projects with Telefonica/O2, in which Idiro demonstrated the ability to reduce churn and understand the viral nature of that CSP’s iPhone sales; and the establishment of sales offices in North America and Latin America, from which the company will seek to expand its revenues.”
The full report can currently be viewed online here.
On the 25th of February 2009, Tánaiste and Minister for Enterprise, Trade and Employment, Mary Coughlan T.D. announced the establishment of 5 new Science Foundation Ireland (SFI) Strategic Research Clusters (SRCs). This represents a €23.9 million investment in ground-breaking, collaborative research activities involving seven academic institutions and 22 companies.
Idiro Technologies is part of the “Clique” Strategic Research Cluster, along with IBM and Norkom Technologies. SFI awarded Clique a grant of €3.56 million. University College Dublin is the lead academic institution for the Clique SRC.
The research offers new insights into how people interact and opens up commercial opportunities. “If a telecommunications company understands their customers in terms of their social behaviour patterns and key influences, they can use this intelligence to cross-sell other products, prevent churning and even build loyalty,” says Aidan Connolly, CEO of Idiro. “We see real commercial benefits to our partnership with Clique. We are interested in commercialising the output of this research so that Idiro can expand to a global scale.”
This research programme is concerned with networks of data about entities and the relationships between them. The most prominent source of such data is social networking sites such as Bebo, Facebook or Myspace but credit-card transactions, mobile phone calls or email exchanges are also readily described as networks.
The availability of this data in electronic format presents some interesting challenges and opportunities for data analysis. Does credit-card fraud have a characteristic pattern of transactions? Can we identify bad behaviour such as spamming or bullying based on the analysis of communications patterns? Can we gain insights into how information disseminates in networks? We can be cautiously optimistic about the answers to these questions but the research challenges are considerable. The volume of data to be analysed is huge and sometimes the patterns are subtle.
Welcoming the announcement, Director-General of SFI, Prof. Frank Gannon said “SFI believes in supporting only top-level relevant research – subsidising mediocre research activity will not produce the outputs required to enhance Ireland’s scientific and innovation landscape and re-energise Ireland’s economy. These new SRCs, have successfully come through a lengthy and thorough peer review. From 40 proposals, I am confident that SFI is supporting the very best teams of researchers and industry-based experts that will help to provide a range of strategic economic benefits to Ireland”.
Working together, Telefonica O2 and Idiro Technologies are breaking new ground in social networking applications. By understanding how and why people use their mobile phones, forward-thinking mobile operators can fine-tune marketing and churn reduction. And Idiro have the silverware to prove it.
On October 23, the Telefonica O2/Idiro project was announced the winner of both the Best Use of Data in Technology, Communications and Web-based Services category and the overall Grand Prix Data Strategy award for 2008. The venue for the event was the Royal Lancaster Hotel in London.
The Grand Prix award distinguishes the most innovative project of the year . Winning both of these prestigious awards is especially noteworthy because Idiro entered the Data Strategy awards for the first time this year, surpassing industry veterans such as Sky and Coca-cola to win the Grand Prix.
The Telefonica O2 project deliverables were measurable churn reduction and the launch of the Apple iPhone. The results of the Idiro software analysis were fed into Telefonica O2’s analytical and campaign management systems to help drive marketing and churn reduction campaigns.
Telefonica O2 also used the project to study the viral diffusion of the iPhone and the level of viral spread of other products over time.
“We are absolutely delighted with the win, especially the Grand Prix. Thanks to everyone at Idiro and Telefonica O2 who helped bring this project to life. Telefonica O2 is a very innovative, forward-thinking company, and we are glad to see them gaining such value from our applications” says Aidan Connolly, CEO of Idiro Technologies.
The Data Strategy Awards was founded in 2005 to acknowledge the significance of information gathering and data management to global business. For more information about the awards, see http://www.datastrategyawards.co.uk/