Nov 2018

In 2010 Eric Schmidt (former CEO of Google) said “Every two days now we create as much information as we did from the dawn of civilization up until 2003." That’s something like five exabytes of data. According to IBM, the build out of the “internet of things” will lead to the doubling of knowledge every 12 hours. Let that sink in for a moment.
We take the digital era for granted these days, we’ve normalised its existence but when you step back and think about its impact, it’s as remarkable as it is overwhelming.
With the collective knowledge of the

Aug 2018

Category: Insights
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EDIT 7/8/18: Our NCT work featured in the Sunday Independent: 

In Ireland, every car over 4 years old requires a roadworthiness certificate, which it gets by passing the National Car Test (NCT). If you're buying a used car, it's important to know how likely that make and model is to pass the NCT - and if it fails, on what part of the test.

To help you find out this information, Idiro has analysed the results of the last 5 years' NCT tests - and we offer you two tools:
The NCT checker
Idiro has created a simple NCT car checker tool, available online.

Nov 2017

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We are delighted to announce that Idiro has been shortlisted for awards in two categories of the prestigious Technology Ireland software awards.  Our two categories are:Digital Technology Services Project of the Year, for our analytics project in the South PacificTechnology Innovation of the Year, for Red Sqirl, Idiro's advanced analytics platform for Big DataIdiro's CEO, Aidan Connolly commented: "It is an honour to be shortlisted for these awards and it is testament to the ingenuity and hard work by the team". The awards ceremony is on Friday 24th November and our fingers are crossed.

Aug 2017

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 Today Idiro has published a data visualisation dashboard (here) allowing you to explore the 2016 NCT test results. Update 21/8/17: The Sunday Independent ran a story yesterday on Idiro's dashboard - see here Update 30/8/17: Our dashboard has been picked up by many other media including RTÉ: this dashboard and the dataThis interactive report is published by Idiro Analytics as a demonstration of our data visualisation capability. The data used is published by and covers NCT tests conducted in 2016. The data covers the first NCT test that each car underwent in 2016 - data has not been published on

Jun 2017

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Google, homelessness and a shrinking unemployment rate: a look at the figures that will come to define Kenny’s legacy—for better and worse.

2,277: days in power on 1st June 2017.
€197,000: Enda Kenny’s average salary between the 2011 election and the end of 2016. 
14.4%: the unemployment rate in February 2011 when Enda Kenny was elected Taoiseach. 
6.2%: the unemployment rate in April 2017. 
2.59%: average inflation rate in 2011. 
0.01%: average inflation rate in 2016. 
7: words [the homeless] “don't want to come off the streets” - Enda Kenny’s opinion on the homeless in 2016.
4,588,252: the population of

Mar 2017

As ever, Tom Fishburne has a point.  Increasingly, organisations are turning to their data to improve decision-making and improve commercial results - but buying big data infrastructure won't solve your marketing problems.  In many ways, installing the big data infrastructure is the easy bit.  The real challenge, as Idiro has found time and time again, is turning all that data into money.  For this you need people with the BI and analytics skills to mine all that newly-available data for dashboards, insights and predictions.  And of course the organisation needs to be ready to change - to try new ways of using data to

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As the housing market in Ireland is heating up again, we examined the trends in cash purchases of housing from 2010 till 2016. There is a significant jump in non-mortgaged home purchases going from €347 million in 2010 to approximately €6 billion in 2016. This represents an increase of more than 1,600% over that period.To see an interactive version of this graph, click on the image aboveThe proportion of cash transactions for housing in Ireland peaked in 2013 and has been on a downward trajectory since then. However, it is still 44 percentage points higher than where it was in

Jan 2017

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'Databeers' is a series of talks that started in 2014 in Madrid, and then spread to Barcelona, London and many other cities.  Databeers Dublin aims to bring together data experts (from industry or academia, at a level accessible to a wide audience), with short talks and beer, i.e. in a fun way.  The format of Databeers talks is unlike any other: three or four talks, each seven minutes (yes, seven minutes!) long, on any aspect of data, free beer, and of course free entry.

A group of friends working at Idiro (Julie, Davide & Simon) heard about Databeers, and thought it would be good

Dec 2016

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What does the data analytics landscape look like in Ireland?
Check out the results of our survey and see whether you won the €100 voucher.

A few weeks ago, we here at Idiro Analytics decided to run a survey on the data analytics landscape of Ireland. Our hope was to get a better insight into the data analytics field here in Ireland and gain a better understanding of where Ireland stands in the global analytics industry.
As with any field, it can be too easy to only focus on your own area and what works for you, but having an overview of

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Idiro researcher invited to speak at MACSI 10
The importance of academic research has never been underestimated here at Idiro Analytics. Encouraging our analysis to explore new and innovative technologies and techniques to solving data problems has always been a part of Idiro’s company culture.
Bridging the gap between academic research and industry is an area Idiro are very proud to be involved in. With this in mind, we're happy to report that our colleague Davide Cellai was invited to be a speaker in the workshop to celebrate 10 years of MACSI.
This is Davide’s report from the event:
"Last week I participated, as

Nov 2016

Major International Telco chooses Red Sqirl
One of the first commercial users of the Red Sqirl analytics platform for Big Data is a multinational telco, which has deployed Red Sqirl in two countries and is using it to deliver analytics on its Hadoop platform. This customer has asked to remain anonymous.   Red Sqirl is a flexible drag-and-drop Big Data analytics platform with a unique open architecture. Red Sqirl makes it easy for analysts and data scientists to analyse the data on your Hadoop platform.  
The problem
This multinational telco operates on four continents worldwide. Unfortunately, for historical reasons these operating companies

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A sentiment analysis of a Premier League game: Man United vs Arsenal One of the biggest rivalries in the English Premier League is the one between Manchester United and Arsenal. Less so in recent years since the retirement of Alex Ferguson, but still a hugely anticipated match between two of the world's biggest clubs.One of the major outlets for fans of these two clubs to voice their opinions and feelings about upcoming games is Twitter. With a Twitter fanbase of 9.31M for Man United and 8.48M for Arsenal, it can be a great source of data about how the fans

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What do the Irish think about Trump and Clinton?

Comparing Irish people's opinions to the rest of the world
It’s everyone's favourite subject right now, the US election. Unless you've somehow avoided consuming any form of media over the last few months, you'll have no doubt been exposed to a lot of opinions and "facts" about the two front runners for the US election Hillary Clinton and Donald Trump.
With such a media overload, it's hard not to form our own ideas about who should be elected and who shouldn't. It's a strange phenomenon, the world being so invested in an

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Can Ireland beat the All Blacks? Irish people really believe they can
There's an excited buzz in the air for Irish rugby supporters right now. Tomorrow, once again, Ireland will take on the All Blacks, in an attempt to break a 27-time losing streak (and 1 draw), against unquestionably the greatest rugby nation in the world.
And you might think, what's the big deal, this isn't a major tournament, there are no records to be broken, it's being played in a country that doesn't have a love for the sport, nothing is really on the line. This is just one more attempt

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Where Red Sqirl lies in the Big Data landscape

Today, Big Data is the platform of choice for storing, exploring, visualising and modelling your data.

In order to get where it is today, there have been a number of distinct generations of Big Data, each one advancing on from the one before it. The first generation simply gave us the ability to analyse Petabytes of data with tools like MapReduce. The next generation gave us more responsive tools for analysing data such as Spark, Impala and Prestodb. Now, this third generation sees the emergence of tools for moving data around

Oct 2016

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On Bank Holiday weekends we’re used to reading about people being killed on Irish roads. But which counties have the most dangerous roads?

Although Dublin and Cork have had the highest number of fatalities, does that mean they have the most dangerous roads in the country or do other factors need to be taken into account?

As with most bank holiday weekends, there is a heightened risk of driving over the next few days. This can mainly be attributed to higher volumes of traffic as many people visit family and friends and in doing so, undertake long road journeys.

The Road Safety Authority

Sep 2016

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Mayo to beat Dublin by one point
in the All-Ireland replay

In the two weeks following an All-Ireland final containing 2 own goals and a draw that nobody predicted, a trend seems to be forming among GAA supporters; Dublin underperformed and Mayo may have missed their chance. The consensus being that for the replay, Dublin will ‘click into gear’ and play ‘their’ game and come out on top.

But is this really the case?

Most seemed to think the 2016 title belonged to Dublin before they even stepped into Croke Park on that rainy Sunday afternoon, but by looking at the numbers, we

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Mayo to beat Dublin by one point

All the Dubs and Mayo people will give you an answer, of course, but can data analytics predict the outcome of this weekend's All-Ireland final, or more impressive yet, the score?

Predicting the outcome of a single game is a difficult task, predicting a winner of a league competition would be a much safer bet.

In a league competition, teams would play a lot of games, diminishing the impact of losses on their overall performance. And although they may falter a few times, underperform, fail to capitalise on chances etc. over the course of a

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The benefits of playing Pokemon Go There are plenty of articles about Pokemon Go around the internet, some outlining the frustrations of trying to go about your day without having to sidestep someone staring at their phone, others showing the "mass hysteria" caused by the sighting of a Charizard, and many more about the accidents people have gotten themselves into while playing.But few people are discussing why this game has become such a huge success and embraced it for what it is, a fun trending topic which has potential benefits.So to understand this rise in popularity let's cast

May 2016

When it comes to buying houses, people in Dublin are clearly superstitious

Who would have thought that in this day and age, the Irish people would still be suffering from this ancient affliction? The terrible problem of Triskaidekaphobia, or the fear of the number thirteen.
The Irish people, as a nation have achieved many great things, we’ve become one of the biggest technology capitals in Europe, we’ve produced some of the world's greatest athletes and sports stars, we’ve lead the way in giving equal rights to every citizen, not to mention the musicians and actors that other countries would love to

Mar 2016

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Three and a half degrees of separation?

Last month a team of researchers at Facebook posted an article where they update the "mean degree of separation" of Facebook users. You have most probably heard of the "Six Degrees of Separation" legend: between you and me, as between anyone in the world, there is a chain of acquaintances that connect us; this chain is at most 6 steps long. In other words, you know somebody, who knows somebody, ..., who knows me! Apparently, this idea dates back to Frigyes Karinthy, a Hungarian writer from the first half of the 20th

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On the 1st of March, five Idiro staff members braved the wind and rain to take part in the Dublin Night Run in Sandymount.

Idiro are extremely proud to have staff take part in events such as these, to raise money for local charities. The money raised by Idiro's runners from this event will be donated to the Wicklow Hospice Foundation. After a long fundraising campaign by the Wicklow community, construction will soon begin on a new hospice facility at Magheramore in Brittas Bay. The hospice will provide 15 new beds for those in need and will cater to the

Feb 2016

On the 2nd of February Idiro Analytics, along with our partners Alternatives, hosted a breakfast seminar for over 70 senior executives in the Irish market.
The seminar “Where are you on the data analytics journey”, was very successful in highlighting key issues surrounding data analytics in business, and informing the attendees about the potential benefits of data analytics and processes involved in getting started on the analytics journey.
The event was facilitated by Charley Stoney, Managing Director of Alternatives and the panel of speakers consisted of:
Richard Harris, Head of Online Marketing & Customer Intelligence, Paddy Power/Betfair,

Oct 2015

Here at Idiro Analytics we’re very excited to announce the launch of our new re-designed website, which has gone live today at

Following our recent name change earlier this year, we wanted to provide our customers, and potential new customers, with a new website that more accurately represents Idiro Analytics, what we do, and how we have grown from where we began back in 2003.

We have carefully designed a new website layout, that now has a better user experience, and will help our customers find all the information they need about Idiro, and answer any questions they may have.


Sep 2015

Buying an Irish lottery ticket for the weekend draw? Hold on a minute.

Here’s why you should not buy an Irish lottery ticket until the weekend.  This month changes take effect in Ireland’s national lottery game – they are adding two numbers, so we now pick from 47 numbers. The odds of each row winning will now be just under one in eleven million. Expect more rollover draws, bigger wins and fewer winners.  And if you buy a Saturday ticket on the previous Sunday, you have a bigger chance of being murdered before the draw than you have of winning the

Idiro are proud to sponsor the August meetup

of Girl Geek Dinner Ireland. The GGD Ireland initiative was formed as part of the wider International Girl Geek Dinners to promote the exchange of knowledge and to provide a platform for women in technology and science to network in Ireland. Sarah Lamb, the founder of Girl Geek Dinners started this group with a few friends in London and the rest as they say, is history. The dinners grew in size and various types of cuisine, but the format has stayed consistent, more or less. Informal, casual but focussed on delivering and

Apr 2015

Idiro's Simon Rees has been invited to speak at Ireland's National Conference on Cloud Computing and Commerce in Dublin City University on the 14th of April 2015.

Simon will speak on 'Analysing customer networks for influencer marketing' within the conference's Analytics track.  He explained: "It is an honour to be invited to address this conference.  This talk will focus on Idiro's pioneering work on Social Network Analysis - but with a heavy emphasis on bringing business value through advanced analytics.  This talk is aimed at businesses that wish to gain competitive advantage through big data analytics".

To register for the conference, visit

Jan 2015

Idiro are thrilled to announce that we will be attending this years GSMA Mobile World Congress event in Barcelona with our partners, Apliman, from March 2-5.

MWC, 'the world's greatest mobile event', acknowledges and showcases that we, as an industry, are on 'The Edge of Innovation' and this is something that resonates strongly with all of us here in Idiro. We are constantly striving to be innovative, original and efficient in our approach to understanding our customers and their needs.

If you would like to arrange a meeting with us during the first two days of the event (March 2-3), please contact our Analytical Solutions Manager, Clare Curtin, who

Idiro are proud to announce the St. Valentines Venetian Masquerade Ball, which promises to be one of the most captivating and enchanting events of the 2015 Dublin social calendar.

This event, which will take place in Thomas Prior Hall in Bewleys Hotel, Ballsbridge, will raise much needed funds for two extremely worthy causes; Dogs Trust and Liquid Therapy.

Dogs Trust is Ireland's largest dog welfare charity. As well as working to reduce the amount of unwanted puppies and prevent straying, they are also responsible for re-homing over 1000 dogs each year. Their National Subsidised Neutering & Microchipping campaign and Education programmes for children are