Case Studies


Transforming Electric Ireland’s Analytics Capability


   
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Over the last ten years, Idiro has helped Electric Ireland evolve from very limited analytics capability to an advanced user of analytics. Initially, Idiro worked with Electric Ireland to build a data infrastructure, including a data mart. More recently, Idiro segmented Electric Ireland’s customer base, and is building predictive models for marketing campaigns. All this is enhancing Electric Ireland’s ability to target the right customers, with the right offers, at the right time.

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Improving Customer Acquisition, Retention and Fraud


   
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Idiro completed a data analytics project for a medium-sized business in Ireland. Idiro provided this customer with deep insights on its business as follows:
    -An analysis of the success and long-term cost per sale of each sales channel - leading to changes which delivered significant acquisition cost savings.
  -Identifying early signs of customer churn. This allowed the client to develop a churn reduction programme
  -Customer fraud detection, leading to a reduction in fraud.

Due to customer confidentiality requirements, this case study is not available to download. Contact Idiro to learn more.

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Idiro helps the Digital Marketing Institute achieve higher sales at lower cost


   
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The Digital Marketing Institute, Ireland’s leading digital marketing training and accreditation organisation, uses a number of different marketing channels to engage with potential customers. DMI are highly successful at selling and marketing their courses, but felt that efficiencies could be gained through advanced analytics. Idiro used data from every marketing channel used by DMI to create a multi-channel attribution model. This was used to provide DMI with a deeper understanding of the contribution of each marketing channel to its sales. The insights provided by Idiro allowed DMI to reallocate marketing spend to where it had the greatest impact, thereby delivering extra sales for the same marketing budget.

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Call Centre Product Delivers Massive ROI

 
   
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Idiro Next Best Activity is a product that transforms your call centre into a profit centre, by providing the tools, processes and expertise to empower your call centre agents to sell to your customers. Idiro NBA also contains a prioritisation engine that optimises the selection of offers for customers, making sure that they are presented with the most relevant offers based on their individual needs. Vodafone Ireland implemented Idiro Next Best Activity product in its call centres, delivering an annual ROI of over €5M.

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Data Infrastructure and Reporting for a Government Body


   
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Changes in regulations bring extra compliance requirements, which for one Irish regulatory body resulted in a massive increase in the need for transparent reporting and analytics. Idiro worked with this organisation to understand its current data infrastructure and to propose improvements to the data warehouse architecture - to allow sophisticated reporting and insights on its large dataset. Subsequently, Idiro defined and delivered reporting and insights that allowed this body to fulfil its mission far better than before.

Due to customer confidentiality requirements, this case study is not available to download. Contact Idiro to learn more.

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The Return on Investment from Idiro’s Analytics Service


   
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Idiro’s analytics service is used by telcos across the world to improve marketing performance. This case study describes how a leading European mobile operator deployed Idiro’s highly specialised Social Network Analysis service. This service uses a sophisticated analysis of customers’ calling behaviour to predict future behaviour across the customer base. The benefit to this customer was that customer acquisition rates improved and churn rates fell, leading to an annualised return on investment of over €10 Million. This led to a multi-year engagement with Idiro.

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Using Idiro’s Insights To Retain Customers


     
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Mobile telcos consider customer retention as one of the most important issues they face. Idiro uses advanced analytics to predict the customers most likely to churn, thus giving the mobile telco the chance to retain those customers through targeted marketing campaigns. This case study describes in detail how one Western European mobile operator has achieved a return on investment of over 27 Million Euro by using Idiro’s analytics service for customer retention.

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Price Plan Upsell Targeting for a Mobile Telco


   
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Idiro was asked by a mobile telco to identify customers for targeting with a tariff upsell offer - migrating customers from prepaid to billed service. One of Idiro’s strengths is Social Network analysis, the branch of analytics that deals with influence. Idiro created an influence model to predict the mobile users most likely to accept the offer. The target list thus obtained was used in an upsell campaign, delivering a 69% higher uptake than the telco’s own targeting.

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