Idiro Analytics Announces Deal With Mobile Operator 2degrees To Provide Marketing Analytics

Dublin, 5th September 2014
Enterprise Ireland have been carrying out a Software & Internationally Traded Services Trade Mission in Australia this week (September 1-5) which has been led by the Minister for Jobs, Enterprise & Innovation, Richard Bruton and Enterprise Ireland’s CEO Julie Sinnamon. The objective of the mission has been to highlight Irish technology capabilities in supplying financial services, telecoms, healthcare and travel sectors and to grow exports of the indigenous software and services companies travelling on the mission to Australia.

Idiro Analytics, a leading provider of advanced data analytics, today announced it has signed a deal with 2degrees, a leading New Zealand mobile operator, to provide data analytics for marketing.

As part of its assignment, Idiro will provide comprehensive subscriber analytics and related training to the 2degrees marketing team, who will use the service to structure customer-facing retention programs.

As a recognised innovator in the development of advanced data analytics technology, Idiro’s solutions help mobile operators combat churn and improve customer acquisition rates by predicting which mobile users are most likely to switch carriers, and by providing valuable marketing insights. Idiro analytics are also used to improve the results of mobile operator marketing campaigns by predicting which customers are most likely to take up offers for new tariffs, smartphones, and other services.   Idiro’s insights are used to improve product offerings and identify opportunities among many other benefits.  Idiro combines its analytics solutions with consulting services that create a comprehensive, data-driven marketing service.

Pictured in Sydney are, L-R: Peter Doherty, Head of Service Development, 2degrees, Liam Connolly, Co-Founder, Idiro Analytics, Minister for Jobs, Enterprise and Innovation Richard Bruton TD, Julie Sinnamon, CEO, Enterprise Ireland.


Speaking from Sydney Minister Bruton said: “ICT is one of the key sectors we have targeted as part of our Action Plan for Jobs. Today’s announcement by Idiro that it has signed a significant contract to provide data analytics marketing solutions to a major mobile phone operator is great news. Idiro is a highly innovative Irish company selling its services into export markets and a great example of the type of company we are trying to support through Enterprise Ireland. I wish them every success as they grow their international exports and look forward to working with them in the future”.

John Dunne, Idiro’s Chief Commercial Officer said, “We are delighted to reach this agreement with 2degrees, which is a key player in the New Zealand mobile market. This deal emphasises the strategic significance that 2degrees places on advanced analytics and how Idiro helps them achieve their strategic business goals and objectives.”

2degrees carried out an intensive trial in 2013, where the churn reduction capability of Idiro’s analytics service was rigorously evaluated in a highly competitive environment.  Following a successful outcome, Idiro Analytics and 2degrees have agreed a contract focusing on customer retention service.

We are impressed with Idiro’s skills and the results that the trial delivered,” said Peter Doherty, Head of Service Development at 2degrees.  “We look forward to working with Idiro in the future, and possibly explore other applications of its analytics service.

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ABOUT IDIRO
Based in Dublin, Ireland, Idiro Analytics is an award-winning provider of marketing analytics to service providers and businesses around the world.  Idiro specialises in advanced predictive analytics for telecoms and online gaming companies, and is a recognised leader in ‘big data’ analytics consulting and the commercial deployment of social network analysis technologies.

For an overview of Idiro’s analytics services, watch the short video on our homepage www.idiro.com.

ABOUT 2DEGREES
Launched in August 2009, 2degrees has significantly lowered the cost of mobile in New Zealand. 2degrees now has over 40 retail outlets, 97% network coverage across the country and the team has grown to over 770, with a mix of over 40 different nationalities. The company has committed over $550 million to building New Zealand’s third mobile phone network. Company shareholders include US-based mobile communications specialists, Trilogy International Partners, the Hautaki Trust, Communication Venture Partners and KLR Hong Kong Ltd. The combined shareholders bring a wealth of international experience and knowledge which is of huge benefit to New Zealand mobile users.

Visit www.2degreesmobile.co.nz for more information.

Media Contact Information
Simon D Rees, Clients & Marketing Director, Idiro Analytics.

+353 87 240 5999

simon.rees@idiro.com

Charlene White, Corporate Communications Manager, 2degrees

+21 053 6382

Charlene.White@2degreesmobile.co.nz

Idiro Announces Partnership with Apliman

Dublin, Ireland; Beirut, Lebanon:

Idiro Announces Partnership with Apliman.

Idiro Announces Partnership with Apliman
Idiro Announces Partnership with Apliman

Idiro Technologies, a leading provider of advanced data analytics for enterprises, today announced a partnership with Apliman, a leading provider of carrier-grade telecom solutions in the Middle East.  This partnership gives Apliman the exclusive right to offer Idiro services in Middle East markets.  

Idiro’s Social Network Analysis (SNA) platform is a scalable solution capable of analyzing billions of transactions and the hundreds of millions of users who generate them. According to Rabie Al Masri, COO of Apliman, “This partnership will help put Apliman and Idiro at the forefront of the future of the telecom industry. By creating such a solution, telcos will be able to decrease churn and increase retention of their customer base”.

Apliman’s Loyalty & Campaign Management solution is an easy and simple tool that operators and service providers can utilize to efficiently and effectively carry out campaigns. As a result this will allow telcos the ability to attract new subscribers, increase network usage, encourage dormant subscribers and promote a new service, as well as strengthen their position in the market. By combining it with Idiro Technologies’ SNA platform, clients will better retain and acquire customers, cross-sell and up-sell, identify influencers, identify families and households, and predict rotational churn.

Aidan Connolly, Idiro CEO and Tarek Itani, CEO of Apliman
Aidan Connolly, Idiro CEO and Tarek Itani, CEO of Apliman

According to both parties, this partnership will prove to be most beneficial, as each company’s solutions complement each other. As stated by Tarek Itani, CEO of Apliman, “By offering such a solution combination, such as Loyalty & Campaign Management with SNA, clients will gain a competitive edge in the market.” As a result, this combination created a revolutionary product that is essential for telcos. According to Aidan Connolly, CEO of Idiro Technologies, “Apliman are an ideal partner for IDIRO; they have an excellent track record in the Middle East and Africa, and by combining our technology platforms we can, together, help mobile operators turn raw data into actionable insights. By integrating IDIRO’s SNA platform with Apliman’s CMS we are now in a position to offer mobile operators an end-to-end solution that will positively impact their bottom-line”.

Idiro analytics ‘major factor in Santa location choice’

Idiro has a long relationship with Santa, as reported in previous blog posts.  Idiro has been applying Social Network Analysis techniques to assist Santa in discriminating between the naughty and the nice.

Therefore, the announcement (see news report, above) that Santa has chosen to locate his workshop to Ireland came as no surprise to the Idiro team. An unnamed elf, speaking on condition of anonymity, confirmed that the power of Idiro analytics and Santa’s long relationship with Idiro was a major factor in Santa’s decision to relocate his operations to Ireland

Welcome to Ireland, Santa.  Merry Christmas to all our customers, partners and friends from the Idiro team.

Idiro Technologies and Manx Telecom announce partnership

Idiro Technologies, a leading provider of advanced data analytics for enterprises, today announced a partnership with Manx Telecom, a provider of world class data centre solutions. MT logo

The partnership with Idiro Technologies will combine Manx Telecom’s world class hosting expertise with Idiro’s unique predictive and social network analysis platform, providing the ability to handle big data, analyse it and effectively use it for commercial advantage. Manx Telecom Intelligent Analytics – powered by Idiro – will be an addition to Manx Telecom’s hosting and eGaming proposition and can be applied in a number of sectors including egaming, financial services, hospitality, retail, and utilities.

Commenting on the partnership, Manx Telecom Sales Director Fergal McKenna added: “Not only can we provide one of the most reliable, secure and trusted hosting facilities anywhere in the world, we can now also help our clients understand what ‘big data’ says about their customers and most importantly, which segments to target for acquisition, retention and growth through more effective direct marketing and social network influence”.

Said Aidan Connolly, Idiro founder and CEO: “We are delighted about our new partnership with Manx Telecom. It allows us to offer a complete big data solution that is both high performance from an analytical perspective and highly secure and reliable from an execution point of view.  Manx Telecom’s Data Centre and associated capabilities are an excellent fit for Idiro’s leading-edge analytics service.”

Idiro will be joining Manx Telecom on their stand at the EiG Gaming Congress and Expo, Barcelona from the 8th to the 10th October.  Visit us on stand 630.

For a detailed description of Idiro’s social network analysis service, or for a discussion with Idiro experts, please contact us at experts@idiro.com.

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ABOUT IDIRO

Based in Dublin, Ireland, Idiro Technologies is an award-winning provider of marketing analytics to service providers and businesses around the world.  Idiro specialises in advanced predictive analytics for telecoms and online gaming companies, and is a recognized leader in ‘big data’ analytics consulting and the commercial deployment of social network analysis technologies.  For an overview of Idiro’s analytics services, watch the short video on our homepage www.idiro.com.

ABOUT MANX TELECOM

  • Manx Telecom is the largest telecommunications and Internet provider on the Isle of Man, offering a full range of fixed line, mobile, and data services to consumers and businesses.
  • Manx Telecom operates the Island’s only purpose built Data Centre. The Data Centre provides business continuity, simple co-location, managed hosting services, or full e-commerce platforms to on and off-Island companies, including the world’s two largest poker sites, Europe’s biggest bookmaker, financial institutions, start-ups and the Isle of Man Government.
  • Through a global connectivity network, anywhere in the world is only ever milliseconds away, allowing hosting clients to fully leverage the Isle of Man’s offshore jurisdictional advantages.
  • In partnership with the Isle of Man Government, Manx Telecom plays a pivotal role in making the Island a global centre of excellence for eBusiness in all its forms.

Former Idiro employee, Dr. Daniel Birke, publishes book on social networks

Dr. Daniel Birke’s book

A former employee of Idiro, Dr. Daniel Birke, has published a book entitled ‘Social Networks and their Economics – Influencing Consumer Choice’.

The book is a practical guide to using Social Network Analysis to understand and influence consumers’ business decisions.  Based in part on Daniel’s experiences during his time at Idiro, the book:

  • Explores network effects and the analysis of social networks, and provides an overview of the state-of-the art research.
  • Looks at consumption interdependences between friends and peers: Who is influencing who, through which channels, and to what degree?
  • Presents statistical methods and research techniques that can be used in the analysis of social networks.
  • Examines SNA and its practical application for marketing purposes.
Dr. Daniel Birke

Daniel’s time as Vice President of Innovation and Analytics at Idiro played an important role in the development of the ideas in this book.  Says Daniel: “My time at Idiro allowed me to use Idiro’s advanced Social Network Analysis technology and the learnings from my own Ph.D in practical, real-world commercial problems.  Idiro is a great example of a company applying SNA in practice.”

A current employee of Idiro, Simon Rees, contributed an appendix to the book entitled ‘Success factors for viral marketing campaigns’.

Said Aidan Connolly, CEO of Idiro “This book will make an important contribution to the practical application of SNA in business.  We at Idiro are all proud of Daniel and are delighted to have contributed so much to the ideas in this book”.

An interview with Daniel can be found here.  The book can be purchased from Amazon.

Idiro celebrates ten years at the forefront of SNA

Ten years ago today, our company was formed with the mission of bringing the science of Social Network Analysis to the telecoms industry.

Aidan Connolly’s original idea was as simple as it was groundbreaking: to apply the little-known principles of Social Network Analysis, the science of groups, to the call records (CDRs) generated by the mobile phone industry to map customer relationships – and to use these social graphs to help mobile network operators do better marketing.  Idiro SNA, as it came to be known, identifies the influencers and the influenced – and by targeting these people with the right offers, our customers get better marketing results.

Ten years later we have won awards for our ideas and our execution, outgrown two sets of offices and taken on staff from every continent* .  We have worked with customers across the world to improve their marketing results through the power of Social Network Analysis.  We have expanded beyond the telecommunications industry and we have also developed a consulting business in exploiting SNA for business.  Our research team has recently developed the pioneering EDIX algorithm, and our development pipeline is full of exciting innovations.

Tonight we are celebrating our birthday.  Tomorrow we will be back to work for the benefit of our customers.  Idiro would like to thank our customers, partners and staff for being part of our incredible journey.  Roll on the next ten years.

 

*except Antarctica, where the inhabitants are suitable to be neither staff nor customers.

Idiro wins major contract with Digicel Group

Digicel group logoDublin, 22nd January 2013

 

Idiro Technologies, a leading provider of advanced data analytics for enterprises, today announced it has signed a deal with Digicel Group to provide data analytics to a number of the company’s operating entities around the globe.

 

As part of its assignment, Idiro will provide comprehensive subscriber analytics and related consulting to Digicel marketing teams, who will use the service to structure customer-facing acquisition and retention programs.

 

A recognized innovator in the development of advanced data analytics technology, Idiro’s solutions help mobile operators combat churn and improve customer acquisition rates by predicting which mobile users are most likely to switch carriers.  Idiro analytics are also used to improve the results of mobile operator marketing campaigns by predicting which customers are most likely to take up offers for new tariffs, smartphones, and other services.   Idiro combines its analytics solutions with consulting services that create a comprehensive, data-driven marketing service.

 

“We are delighted to reach this agreement with Digicel, which is among the most recognised brands across the Caribbean, Central America and the Pacific region,” said Aidan Connolly, chief executive officer for Idiro. “This deal emphasises the strategic significance that Digicel places on properly using subscriber data to achieve positive business outcomes.”

 

Digicel carried out an intensive trial in a select market in 2012, where the churn reduction capability of Idiro’s analytics service was rigorously evaluated in a highly competitive environment.  Following a successful outcome, Idiro Technologies and Digicel Group have agreed to roll out Idiro’s marketing analytics service to operating companies in other Digicel markets.  The rollout is expected to continue through 2012 and 2013.

 

“We are impressed by Idiro’s technology, its responsiveness, and above all, by the proven ROI we witnessed in the trial,” said Stephen O’Leary, Group IT Director for Digicel.  “We look forward to working with Idiro in other markets, and expect similar successful outcomes”.

 

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ABOUT IDIRO

Based in Dublin, Ireland, Idiro Technologies is an award-winning provider of marketing analytics to service providers and businesses around the world.  Idiro specialises in advanced predictive analytics for telecoms and online gaming companies, and is a recognized leader in ‘big data’ analytics consulting and the commercial deployment of social network analysis technologies.    For an overview of Idiro’s analytics services, watch the short video on our homepage www.idiro.com.

 

ABOUT DIGICEL

After 11 years of operation, Digicel Group Limited has over 13 million customers across its 31 markets in the Caribbean, Central America and the Pacific. The company is renowned for delivering best value, best service and best network.

 

Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the title sponsor of the Digicel Caribbean Cup. In the Pacific, Digicel is the proud sponsor of several national rugby teams and also sponsors the Vanuatu cricket team.

 

Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Jamaica, Haiti and Papua New Guinea which focus on educational, cultural and social development programmes.

 

Digicel is incorporated in Bermuda and its markets comprise: Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, the British Virgin Islands, the Cayman Islands, Curacao, Dominica, El Salvador, Fiji, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Jamaica, Martinique, Nauru, Panama, Papua New Guinea, Samoa, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Suriname, Tonga, Trinidad & Tobago, Turks & Caicos and Vanuatu. Digicel also has coverage in St. Martin and St. Barts in the Caribbean.

 

Visit www.digicelgroup.com for more information.

 

Media contact information

Simon D Rees, Sales & Marketing Director, Idiro Technologies.

+353 87 240 5999

simon.rees@idiro.com

Once again, Idiro helps Santa find out who’s been naughty or nice

Idiro is delighted to announce that Santa will once again use Idiro’s Social Network Analysis technology to help identify which child had been naughty and which nice.

Following the success of last year’s joint project between Idiro and Santa, Idiro Technologies can reveal that its powerful SNA Plus technology will once again be used to help Santa with the massive task of sorting well-behaved children from naughty children, prior to the annual distribution of presents to good children at Christmas.  An innovative application of Idiro SNA Plus will be combined with Santa’s traditional datasets in order to increase the accuracy of separating the good children (presents) from the naughty (bag of coal).

For more information, read the original blog post on the project.

Idiro wishes all our stakeholders the compliments of the season and a happy new year.

Idiro advises Reach Out Ireland on Viral Marketing

Idiro is providing pro bono consultancy and resources to assist Reach Out in developing a community presence.

In perfecting its expertise in data-driven viral marketing, Idiro has spent a number of years researching academic knowledge and business best practice in word-of-mouth marketing. In addition, Idiro has been deeply involved in the development, implementation and measurement of word-of-mouth marketing campaigns by its own customers for over five years.

Aidan Connolly, Idiro CEO said, “Idiro is pleased to share our expertise in word-of mouth marketing with an organisation like Reach Out, which is committed to addressing the tragedy of youth suicide.”

About Reach Out:

Reach Out is a web-based service that inspires young people to help themselves through tough times, and find ways to improve their own mental health and well-being. Reach Out’s aim is to improve young people’s mental health and well-being by building skills and providing information, support and referrals in ways we know work for young people.

Reach Out is run by the Inspire Ireland Foundation (www.inspireireland.ie). Inspire’s mission is to help young people lead happier lives.

Idiro selected as ‘One to watch’ in prestigious Stratecast report

Idiro Technologies has been selected as one of ‘Ten to watch’ in Frost & Sullivan’s Stratecast report on its report “Global OSS/BSS Rat Pack  Stratecast’s 10 To Watch in 2010”.

Commenting on Idiro’s inclusion in the report, Idiro CEO Aidan Connolly stated “Idiro is delighted to be recognised as a leader in this report.  It is a measure of Idiro’s influence on the analytics market”

Within its section on Idiro, the report states:

“This small, but innovative company has garnered multiple accolades in its short tenure. Recent accomplishments of note include: a € 3.56 million grant from Science Foundation Ireland to provide research on consumer interaction and the commercial opportunities that result from the interactions; business with O2 UK and Vodafone in several countries; award-winning projects with Telefonica/O2, in which Idiro demonstrated the ability to reduce churn and understand the viral nature of that CSP’s iPhone sales; and the establishment of sales offices in North America and Latin America, from which the company will seek to expand its revenues.”

The full report can currently be viewed online here.