News: Idiro Technologies Wins Research Grant with Science Foundation Ireland

On the 25th of February 2009, Tánaiste and Minister for Enterprise, Trade and Employment, Mary Coughlan T.D. announced the establishment of 5 new Science Foundation Ireland (SFI) Strategic Research Clusters (SRCs). This represents a €23.9 million investment in ground-breaking, collaborative research activities involving seven academic institutions and 22 companies.

Idiro Technologies is part of the “Clique” Strategic Research Cluster, along with IBM and Norkom Technologies. SFI awarded Clique a grant of €3.56 million. University College Dublin is the lead academic institution for the Clique SRC.

The research offers new insights into how people interact and opens up commercial opportunities. “If a telecommunications company understands their customers in terms of their social behaviour patterns and key influences, they can use this intelligence to cross-sell other products, prevent churning and even build loyalty,” says Aidan Connolly, CEO of Idiro. “We see real commercial benefits to our partnership with Clique. We are interested in commercialising the output of this research so that Idiro can expand to a global scale.”

This research programme is concerned with networks of data about entities and the relationships between them. The most prominent source of such data is social networking sites such as Bebo, Facebook or Myspace but credit-card transactions, mobile phone calls or email exchanges are also readily described as networks.

The availability of this data in electronic format presents some interesting challenges and opportunities for data analysis. Does credit-card fraud have a characteristic pattern of transactions? Can we identify bad behaviour such as spamming or bullying based on the analysis of communications patterns? Can we gain insights into how information disseminates in networks? We can be cautiously optimistic about the answers to these questions but the research challenges are considerable. The volume of data to be analysed is huge and sometimes the patterns are subtle.

Welcoming the announcement, Director-General of SFI, Prof. Frank Gannon said “SFI believes in supporting only top-level relevant research – subsidising mediocre research activity will not produce the outputs required to enhance Ireland’s scientific and innovation landscape and re-energise Ireland’s economy. These new SRCs, have successfully come through a lengthy and thorough peer review. From 40 proposals, I am confident that SFI is supporting the very best teams of researchers and industry-based experts that will help to provide a range of strategic economic benefits to Ireland”.

Idiro and Telefonica O2 UK sweep the boards at the Data Strategy Awards 2008

DUBLIN, IRELAND, October 24th, 2008

Working together, Telefonica O2  and Idiro Technologies are breaking new ground in social networking applications. By understanding how and why people use their mobile phones, forward-thinking mobile operators can fine-tune marketing and churn reduction.  And Idiro have the silverware to prove it.

On October 23, the Telefonica O2/Idiro project was announced the winner of both the Best Use of Data in Technology, Communications and Web-based Services category and the overall Grand Prix Data Strategy award for 2008. The venue for the event was the Royal Lancaster Hotel in London.

The O2 & Idiro team, double prizewinners at the Data Strategy Awards
The Telefonica O2 & Idiro team, double prizewinners at the Data Strategy Awards

The Grand Prix award distinguishes the most innovative project of the year . Winning both of these prestigious awards is especially noteworthy because Idiro entered the Data Strategy awards for the first time this year, surpassing industry veterans such as Sky and Coca-cola to win the Grand Prix.

The Telefonica O2 project deliverables were measurable churn reduction and the launch of the Apple iPhone. The results of the Idiro software analysis were fed into Telefonica O2’s analytical and campaign management systems to help drive marketing and churn reduction campaigns.

Telefonica O2 also used the project to study the viral diffusion of the iPhone and the level of viral spread of other products over time.

“We are absolutely delighted with the win, especially the Grand Prix. Thanks to everyone at Idiro and Telefonica O2 who helped bring this project to life. Telefonica O2 is a very innovative, forward-thinking company, and we are glad to see them gaining such value from our applications”  says Aidan Connolly, CEO of Idiro Technologies.

The Data Strategy Awards was founded in 2005 to acknowledge the significance of information gathering and data management to global business. For more information about the awards, see http://www.datastrategyawards.co.uk/