On the 2nd of February Idiro Analytics, along with our partners Alternatives, hosted a breakfast seminar for over 70 senior executives in the Irish market.
The seminar “Where are you on the data analytics journey”, was very successful in highlighting key issues surrounding data analytics in business, and informing the attendees about the potential benefits of data analytics and processes involved in getting started on the analytics journey.
The event was facilitated by Charley Stoney, Managing Director of Alternatives and the panel of speakers consisted of:
Richard Harris, Head of Online Marketing & Customer Intelligence, Paddy Power/Betfair, Olivier Van Parys, Head of Analytics, Bank of Ireland, Ronan Brennan, Insights Manager, LinkedIn and Aidan Connolly, CEO, Idiro Analytics
Below are images from the event and video highlights.
If you would like to be kept informed of future events hosted by Idiro, please contact us at firstname.lastname@example.org
On the 17th of February 2016, the analytics breakfast seminar held by Idiro and Alternatives was featured in the Irish Herald by Michael Cullen.
of Girl Geek Dinner Ireland. The GGD Ireland initiative was formed as part of the wider International Girl Geek Dinners to promote the exchange of knowledge and to provide a platform for women in technology and science to network in Ireland. Sarah Lamb, the founder of Girl Geek Dinners started this group with a few friends in London and the rest as they say, is history. The dinners grew in size and various types of cuisine, but the format has stayed consistent, more or less. Informal, casual but focussed on delivering and sharing knowledge/geekiness!
As part of the “Idiro night” for the Geek Girl Dinners, Dublin – August meetup, we hope to introduce people to the “happening” world of Analytics and Data. Clare will take the guests through the Idiro story – a brief introduction to the company and team, highlighting the key services and solutions Idiro provide. Krithika will then try to explain how data is all around us and why we should analyse it to arrive at “intelligent” decisions.
Business Intelligence, Business Analytics, Big Data, all the hot/current buzzwords aside, this talk checks other boxes too, it is about a group of people passionate about what they do, how they help each other and work together as a team to achieve success (well their own definition of it anyway).
Simon will speak on ‘Analysing customer networks for influencer marketing’ within the conference’s Analytics track. He explained: “It is an honour to be invited to address this conference. This talk will focus on Idiro’s pioneering work on Social Network Analysis – but with a heavy emphasis on bringing business value through advanced analytics. This talk is aimed at businesses that wish to gain competitive advantage through big data analytics”.
To register for the conference, visit http://www.nc4.ie/.
MWC, ‘the world’s greatest mobile event’, acknowledges and showcases that we, as an industry, are on ‘The Edge of Innovation’ and this is something that resonates strongly with all of us here in Idiro. We are constantly striving to be innovative, original and efficient in our approach to understanding our customers and their needs.
If you would like to arrange a meeting with us during the first two days of the event (March 2-3), please contact our Analytical Solutions Manager, Clare Curtin, who will be happy to accommodate you.
Idiro Technologies were proud to sponsor the Kilkenomics 2014 economics and comedy festival last week which, once again, was a huge success in County Kilkenny. Top economists, bankers and academics from all over the world joined Irish economist and broadcaster David McWilliams, along with some of Ireland’s top stand-ups and comedians, for a long weekend of intensely entertaining debates and stripped back Q & A sessions, not to mention a great deal of laughs in the back rooms of many of Kilkenny’s public houses.
David McWilliams spoke highly of Idiro over the course of the weekend and acknowledged that Idiro are an “amazing company who have analysed over 14% of the world’s population” and are “a company that we should be focusing more on“.
For more information on Kilkenomics, you can read a review of the weekend here in a Liam Halligan article for London’s ‘Spectator’ magazine.
For more information on Idiro’s success in analytics, you can visit our case studies page here or contact us via email@example.com.
CeADAR, the Centre for Applied Data Analytics, has held a series of open days in Dublin and Cork, focused on demonstrating how it can transform information or ‘big data’, into insight and into value for its industry partners.
The event entitled ‘Big Data Analytics: Technology’s Hottest Trend’ included a series of prototype demonstrations along with a numbers of speakers from industry and academia.
CeADAR is an industry-led Technology Centre for the development and deployment of analytical technology and innovation and is headquartered at NexusUCD, the Industry Partnership Centre at University College Dublin.
Aidan Connolly, CEO, Idiro said, “Initiatives like CeADAR ensure that big data analytics continues to move in the right direction. CeADAR’s work is imperative to the success of new developments in the industry. We are delighted to be working with both CeADAR and University College Dublin and predict great success in our future endeavours.”
Aidan Connolly spoke about Idiro’s joint research project on multi-SIM behaviour, as well as appearing on a panel of experts to answer questions about the biggest challenges facing the industry today.
Idiro Technologies, specialists in advanced and predictive analytics, today announced that its CEO, Mr. Aidan Connolly, will speak at CeADAR’s upcoming ‘Big Data Analytics: Technology’s Hottest Trend’ event.
CeADAR, the Centre for Applied Data Analytics, will host the event in Stillorgan Park Hotel on September 18th. Idiro’s CEO, Aidan Connolly, will speak at the event about big data analytics and the work that Idiro have been doing with CeADAR to date.
CeADAR is an industry-led Technology Centre for the development and deployment of analytical technology and innovation. Technology Centres are a joint initiative between Enterprise Ireland and the IDA with funding provided by the Department of Jobs, Enterprise and Innovation. CeADAR focuses on developing tools, techniques and technologies that enable more people, organisations and industries to use analytics for better decision making.
The partnership between CeADAR and Idiro is unsurprising as Idiro are experts in advanced and predictive analytics as well as providing big data solutions to enterprises. CEO Aidan Connolly will appear both as a solo guest speaker and as part of a panel of experts who will discuss the industry’s challenges and opportunities for analytics.
Centre Director at CeADAR, Edward McDonnell said: “Working with Idiro has given us the opportunity to be at the forefront of applied big data analytics. Idiro’s wealth of experience in the industry is the perfect partnership for our applied innovation and development capability.”
Idiro CEO Aidan Connolly said: “Initiatives like CeADAR ensure that big data analytics continues to move in the right direction. CeADAR’s work is imperative to the success of new developments in the industry. We’re delighted to be working with both CeADAR and University College Dublin and predict great success in our future endeavours.”
Dublin, 5th September 2014 Enterprise Ireland have been carrying out a Software & Internationally Traded Services Trade Mission in Australia this week (September 1-5) which has been led by the Minister for Jobs, Enterprise & Innovation, Richard Bruton and Enterprise Ireland’s CEO Julie Sinnamon. The objective of the mission has been to highlight Irish technology capabilities in supplying financial services, telecoms, healthcare and travel sectors and to grow exports of the indigenous software and services companies travelling on the mission to Australia.
Idiro Analytics, a leading provider of advanced data analytics, today announced it has signed a deal with 2degrees, a leading New Zealand mobile operator, to provide data analytics for marketing.
As part of its assignment, Idiro will provide comprehensive subscriber analytics and related training to the 2degrees marketing team, who will use the service to structure customer-facing retention programs.
As a recognised innovator in the development of advanced data analytics technology, Idiro’s solutions help mobile operators combat churn and improve customer acquisition rates by predicting which mobile users are most likely to switch carriers, and by providing valuable marketing insights. Idiro analytics are also used to improve the results of mobile operator marketing campaigns by predicting which customers are most likely to take up offers for new tariffs, smartphones, and other services. Idiro’s insights are used to improve product offerings and identify opportunities among many other benefits. Idiro combines its analytics solutions with consulting services that create a comprehensive, data-driven marketing service.
Speaking from Sydney Minister Bruton said: “ICT is one of the key sectors we have targeted as part of our Action Plan for Jobs. Today’s announcement by Idiro that it has signed a significant contract to provide data analytics marketing solutions to a major mobile phone operator is great news. Idiro is a highly innovative Irish company selling its services into export markets and a great example of the type of company we are trying to support through Enterprise Ireland. I wish them every success as they grow their international exports and look forward to working with them in the future”.
John Dunne, Idiro’s Chief Commercial Officer said, “We are delighted to reach this agreement with 2degrees, which is a key player in the New Zealand mobile market. This deal emphasises the strategic significance that 2degrees places on advanced analytics and how Idiro helps them achieve their strategic business goals and objectives.”
2degrees carried out an intensive trial in 2013, where the churn reduction capability of Idiro’s analytics service was rigorously evaluated in a highly competitive environment. Following a successful outcome, Idiro Analytics and 2degrees have agreed a contract focusing on customer retention service.
“We are impressed with Idiro’s skills and the results that the trial delivered,” said Peter Doherty, Head of Service Development at 2degrees. “We look forward to working with Idiro in the future, and possibly explore other applications of its analytics service.”
– Ends –
ABOUT IDIRO Based in Dublin, Ireland, Idiro Analytics is an award-winning provider of marketing analytics to service providers and businesses around the world. Idiro specialises in advanced predictive analytics for telecoms and online gaming companies, and is a recognised leader in ‘big data’ analytics consulting and the commercial deployment of social network analysis technologies.
For an overview of Idiro’s analytics services, watch the short video on our homepage www.idiro.com.
ABOUT 2DEGREES Launched in August 2009, 2degrees has significantly lowered the cost of mobile in New Zealand. 2degrees now has over 40 retail outlets, 97% network coverage across the country and the team has grown to over 770, with a mix of over 40 different nationalities. The company has committed over $550 million to building New Zealand’s third mobile phone network. Company shareholders include US-based mobile communications specialists, Trilogy International Partners, the Hautaki Trust, Communication Venture Partners and KLR Hong Kong Ltd. The combined shareholders bring a wealth of international experience and knowledge which is of huge benefit to New Zealand mobile users.
Idiro has a long relationship with Santa, as reported in previous blog posts. Idiro has been applying Social Network Analysis techniques to assist Santa in discriminating between the naughty and the nice.
Therefore, the announcement (see news report, above) that Santa has chosen to locate his workshop to Ireland came as no surprise to the Idiro team. An unnamed elf, speaking on condition of anonymity, confirmed that the power of Idiro analytics and Santa’s long relationship with Idiro was a major factor in Santa’s decision to relocate his operations to Ireland
Welcome to Ireland, Santa. Merry Christmas to all our customers, partners and friends from the Idiro team.
Number portability has been important for the development of competition in telecoms. The conference addressed a wide variety of topics around the subject.
Here are some of the points that resonated:
According to one speaker, 75 countries have implemented number portability (NP) on their fixed (FNP) or mobile (MNP) networks.
Many others, including Jamaica, Trinidad, Afghanistan, Armenia, Togo and Tunisia are likely to implement number portability by the end of 2014.
Some countries, e.g. Russia, are struggling against technical and political barriers to implementing number portability
User experiences of MNP vary widely. In Portugal, callers to ported numbers are greeted with a message warning them that the call may cost more. In countries like Ireland, Ghana and Israel, mobile numbers can be ported in under an hour, whereas in some other countries it can take weeks.
In some countries (e.g. UK) the customer approaches her current network and requests porting (this is known as donor-led porting). Best practice, followed by many countries, is that the customer requests porting from the network to which they wish to port (recipient-led porting).
The technical platforms and processes underpinning porting continue to evolve, in response to customer needs (or rather operators’ new product opportunities), technical advances and the pursuit of efficiencies.
My talk to the conference covered three areas:
1. The evolution of in the importance of number porting
Mobile numbers will continue to be an important way to be reached by almost all mobile users, but callers can now find and contact at least some of their targets on social media.
Against that, the cost and difficulty of porting is now very low in most markets, so porting will continue to be popular for the foreseeable future.When truly portable mobile phones arrived (first for businesses, then with the advent of prepaid, for the mass market), the mobile phone number filled a need left unfulfilled: a simple reliable means of reaching someone anywhere, anytime. Porting was introduced to improve the free functioning of telecoms markets. In 2003, the value of porting to the Irish economy was estimated at £IR 129M.
More recently, social media has emerged as a far superior way to find and contact people. Although it has limitations, it removes many of the costs of changing the mobile number. However, in parallel the costs (monetary and service interruption) to users of porting continue to decline, and many operators incentivise port-in. Number porting is here to stay.
2. Insights based on analysing data around porters.
Idiro has analysed data relating to porting customers in a variety of markets. I presented a number of insights (anonymised, of course) on the characteristics of porters based on multiple markets. I also described in detail the phenomenon of porting contagion. The power of word-of-mouth results in many consumers following their friends when they switch networks. This accounts for a high proportion of porting overall. Big thanks to my colleague Lorcan Treanor for the analysis behind these insights. Please contact Idiro to learn more about these insights.
3. How Idiro SNA helps meet the challenges of porting churn
Idiro SNA is a perfect fit for the marketing problems around mobile number porting. Idiro scores can be used:
In Member-get-member acquisition campaigns. Idiro identifies the customers on competitor networks who share communities with phone users on the operator’s own network. The likelihood of these to port in is measured. For the most promising targets, the on-net friends are identified for targeting with a member-get-member campaign. This can provide very strong results.
In retention campaigns to reduce porting churn. This Idiro score is particularly popular with Idiro’s customers. Idiro runs weekly or monthly models to predict porting churn, and Idiro’s customers use these scores in automated weekly or monthly retention campaigns, as well as in other areas such as the call centre.
I was conference chairman on the second day of the conference, which focussed on Service Portability. There is great interest in the topic – where the customer can port not only their fixed and mobile numbers but other elements of their package as well, up to the entire quad-play bundle.
Though the concept is an appealing one, in practice the challenges are large. Imagine being a customer with a home phone, mobile phone, TV and broadband bundle, and moving it to a competitor. Every provider’s service bundle is different, and porting the entire bundle will require the customer (or the recipient operator) to make careful choices. In addition, speakers pointed out that the delay in porting different services will vary, so during a transition period the customer will have some services from the door operator and some from the recipient operator.
There are challenges aplenty there and it is clear that there is no consensus over the best way forward. One might (at the risk of overestimating the similarities) say that the discussion on service portability is where the number portability was 25 years ago.
Overall, the conference was well-organised and the speakers well chosen. However, like with many other telecoms conferences, the voice of the customer was hardly heard at all. Quality was mostly described in narrow telecoms terms, rather than the quality as measured by the user. Almost no primary or secondary research on customer experience was presented by regulators, operators or vendors. At the end of the conference (I missed one talk) I had not learned anything about consumers’ expectations for porting and how well they were being met.
If the voice of the consumer is not heard, how will their needs be met? It was ever thus in the telecoms industry – or at least, it has been for the last 25 years – and it is reason that OTT services like Whatsapp are eating SMS and MMS’s lunch. Despite being excellent in what it did cover, by its omissions this conference reminded me again of why the telecoms industry needs to cop itself on and develop a passion for the customer, or risk its share of customer communications being progressively eroded.