Idiro Technologies and Manx Telecom announce partnership

Idiro Technologies, a leading provider of advanced data analytics for enterprises, today announced a partnership with Manx Telecom, a provider of world class data centre solutions. MT logo

The partnership with Idiro Technologies will combine Manx Telecom’s world class hosting expertise with Idiro’s unique predictive and social network analysis platform, providing the ability to handle big data, analyse it and effectively use it for commercial advantage. Manx Telecom Intelligent Analytics – powered by Idiro – will be an addition to Manx Telecom’s hosting and eGaming proposition and can be applied in a number of sectors including egaming, financial services, hospitality, retail, and utilities.

Commenting on the partnership, Manx Telecom Sales Director Fergal McKenna added: “Not only can we provide one of the most reliable, secure and trusted hosting facilities anywhere in the world, we can now also help our clients understand what ‘big data’ says about their customers and most importantly, which segments to target for acquisition, retention and growth through more effective direct marketing and social network influence”.

Said Aidan Connolly, Idiro founder and CEO: “We are delighted about our new partnership with Manx Telecom. It allows us to offer a complete big data solution that is both high performance from an analytical perspective and highly secure and reliable from an execution point of view.  Manx Telecom’s Data Centre and associated capabilities are an excellent fit for Idiro’s leading-edge analytics service.”

Idiro will be joining Manx Telecom on their stand at the EiG Gaming Congress and Expo, Barcelona from the 8th to the 10th October.  Visit us on stand 630.

For a detailed description of Idiro’s social network analysis service, or for a discussion with Idiro experts, please contact us at

– Ends –


Based in Dublin, Ireland, Idiro Technologies is an award-winning provider of marketing analytics to service providers and businesses around the world.  Idiro specialises in advanced predictive analytics for telecoms and online gaming companies, and is a recognized leader in ‘big data’ analytics consulting and the commercial deployment of social network analysis technologies.  For an overview of Idiro’s analytics services, watch the short video on our homepage


  • Manx Telecom is the largest telecommunications and Internet provider on the Isle of Man, offering a full range of fixed line, mobile, and data services to consumers and businesses.
  • Manx Telecom operates the Island’s only purpose built Data Centre. The Data Centre provides business continuity, simple co-location, managed hosting services, or full e-commerce platforms to on and off-Island companies, including the world’s two largest poker sites, Europe’s biggest bookmaker, financial institutions, start-ups and the Isle of Man Government.
  • Through a global connectivity network, anywhere in the world is only ever milliseconds away, allowing hosting clients to fully leverage the Isle of Man’s offshore jurisdictional advantages.
  • In partnership with the Isle of Man Government, Manx Telecom plays a pivotal role in making the Island a global centre of excellence for eBusiness in all its forms.

Idiro to speak at IQPC conference on Mobile Number Portability

Idiro Technologies, a leading provider of advanced data analytics for enterprises, today announced it is to speak at the 2013 Global Summit on Number Portability.

As described in a recent Idiro blog post, Mobile Number Portability (MNP) is an important topic for nearly all mobile telcos.  Many countries allow customers to switch operators and keep their number.  Among those countries that have not implemented it yet, many are working towards implementation.

MNP is important for telecomms markets because it removes a bar to switching that keeps those with much equity in the number – in particular many business users – prisoner behind a high switching barrier.  The reduction in barriers to switching is of particular benefit to challenger operators against dominant incumbents.

Idiro is delighted to have been invited to speak at the Number Portability Global Summit in London in September 2013.  Idiro will be sharing its experience of the impact of number portability on mobile customer retention and on trends in mobile number porting by Idiro’s customers across the world.

Idiro’s speaker, Mr. Simon Rees, has also agreed to chair the second day of the conference. Idiro has worked with a number of mobile operators worldwide to manage the increased churn that comes with the introduction of portability into mobile markets and to help them profit from the customer acquisition opportunities that MNP introduction brings.

Said Georgina Hajdu, Director – Telecoms IQ, IQPC: “We are delighted to have Idiro share their expertise in mobile number portability at our Global Summit.  We are sure our attendees will benefit”.

Said Aidan Connolly, Idiro founder and CEO: “Number portability is a crucial dimension of telecoms retention, and Idiro is delighted to have been invited to speak at this event.”

For a detailed description of how Idiro can help mobile operators capitalise on mobile number portability (MNP), or for a discussion with Idiro MNP experts, please contacts us at

ABOUT Telecoms IQ – IQPC:

Telecoms IQ deliver carefully focused, operator-led conferences that provide cutting-edge case studies, open discussions, practical knowledge transfer and invaluable networking opportunities. Website:

Idiro celebrates ten years at the forefront of SNA

Ten years ago today, our company was formed with the mission of bringing the science of Social Network Analysis to the telecoms industry.

Aidan Connolly’s original idea was as simple as it was groundbreaking: to apply the little-known principles of Social Network Analysis, the science of groups, to the call records (CDRs) generated by the mobile phone industry to map customer relationships – and to use these social graphs to help mobile network operators do better marketing.  Idiro SNA, as it came to be known, identifies the influencers and the influenced – and by targeting these people with the right offers, our customers get better marketing results.

Ten years later we have won awards for our ideas and our execution, outgrown two sets of offices and taken on staff from every continent* .  We have worked with customers across the world to improve their marketing results through the power of Social Network Analysis.  We have expanded beyond the telecommunications industry and we have also developed a consulting business in exploiting SNA for business.  Our research team has recently developed the pioneering EDIX algorithm, and our development pipeline is full of exciting innovations.

Tonight we are celebrating our birthday.  Tomorrow we will be back to work for the benefit of our customers.  Idiro would like to thank our customers, partners and staff for being part of our incredible journey.  Roll on the next ten years.


*except Antarctica, where the inhabitants are suitable to be neither staff nor customers.

Next best actions in CRM – Teleconference in May

Forrester Senior Analyst James G. Kobielus will use this conference to help CRM and business process professionals to identify opportunities to implement next-best-action approaches into multi-channel CRM processes, such as those for customer services, sales and marketing. He will be discussing some case studies on various vendors including Idiro Technologies

IIR conference on Telecooms CEM, CRM and retention

Idiro Technologies was heavily involved in the recent IIR conference on telecoms CEM, CRM and retention. At the request of IIR, Idiro hosted a one-day pre-conference masterclass on using Social Network Analysis (SNA) for retention and CRM. The masterclass enjoyed a high degree of interaction from the 15 attendees. Two case studies on best practice use of SNA for mobile operator marketing were included, and the participants left with a detailed knowledge of SNA, its implementation and its benefits.

The conference itself was generally deemed very successful with many operator case studies and a great deal of information sharing. The first day included another mobile operator case study on Idiro SNA, and on the second day, two speakers made detailed reference to SNA and its benefits for mobile operators. 

Idiro and Telefonica O2 UK sweep the boards at the Data Strategy Awards 2008

DUBLIN, IRELAND, October 24th, 2008

Working together, Telefonica O2  and Idiro Technologies are breaking new ground in social networking applications. By understanding how and why people use their mobile phones, forward-thinking mobile operators can fine-tune marketing and churn reduction.  And Idiro have the silverware to prove it.

On October 23, the Telefonica O2/Idiro project was announced the winner of both the Best Use of Data in Technology, Communications and Web-based Services category and the overall Grand Prix Data Strategy award for 2008. The venue for the event was the Royal Lancaster Hotel in London.

The O2 & Idiro team, double prizewinners at the Data Strategy Awards
The Telefonica O2 & Idiro team, double prizewinners at the Data Strategy Awards

The Grand Prix award distinguishes the most innovative project of the year . Winning both of these prestigious awards is especially noteworthy because Idiro entered the Data Strategy awards for the first time this year, surpassing industry veterans such as Sky and Coca-cola to win the Grand Prix.

The Telefonica O2 project deliverables were measurable churn reduction and the launch of the Apple iPhone. The results of the Idiro software analysis were fed into Telefonica O2’s analytical and campaign management systems to help drive marketing and churn reduction campaigns.

Telefonica O2 also used the project to study the viral diffusion of the iPhone and the level of viral spread of other products over time.

“We are absolutely delighted with the win, especially the Grand Prix. Thanks to everyone at Idiro and Telefonica O2 who helped bring this project to life. Telefonica O2 is a very innovative, forward-thinking company, and we are glad to see them gaining such value from our applications”  says Aidan Connolly, CEO of Idiro Technologies.

The Data Strategy Awards was founded in 2005 to acknowledge the significance of information gathering and data management to global business. For more information about the awards, see