Idiro researcher holds seminar on Social Network Analysis in telecommunications

Academic research has always been important to Idiro – that’s how we became world leaders in the application of Social Network Analysis (SNA) techniques to telecommunications business problems.  It is also why our CEO is on the board of CeADAR, the Irish Centre for Applied Data Analytics Research.

So we are happy to report that our colleague Davide Cellai, who has been working on advanced uses of SNA in solving telecommunications business problems, this week gave a seminar at the University of Aalto, Finland on his advanced SNA churn research.  Davide says:

“Last Thursday I was invited to give a seminar at the University of Aalto, near Helsinki. This week, I have been hosted by the group of Jari Saramaki and Kimmo Kaski, who were possibly the first researchers to focus a research group in social network analysis applied to telecommunications, several years ago. I presented our work on port-out churn, plus some percolation models of robustness of infrastructures I have been involved with in recent years.  Here are some examples:

Social Network Analysis in telecommunications - research by Idiro Analytics
Distribution of fraction of time two subscribers spend speaking to each others in an interval of 12 weeks

In order to profile the type of connection between pairs of subscribers, we calculate the amount of time two individuals spend at peak (i.e. during working hours) and off-peak time of the day. For each pair, we can evaluate if conversations occur mainly at peak or off-peak time and give a score accordingly. In the first figure, we show the distribution of this score over all the phone calls that occurred in a period of 12 weeks. We can see two strong peaks, representing calls occurring exclusively off-peak and at peak times, respectively. We also show an enlargement of the central zone, with a broad hill representing pairs of subscribers who speak both at peak and off-peak time. This polarization suggested us to identify three layers of acquaintances: peak, off-peak, and mixed peak/off-peak.

Social Network Analysis in telecommunications - research by Idiro Analytics
Probability that a subscriber churns as a function of churning subscribers in her network of social acquaintances
This plot shows the probability that a subscriber churns after m_out of her friends have churned in a recent time interval. Generally speaking, we can see that a subscriber with more churning friends is more likely to churn, as the red crosses tend to grow with m_out. Moreover, we can see that the probability of churning is higher for the mixed peak/off-peak layer (purple boxes), meaning that at this level of relationships, churning propagates more easily.
The seminar participants were quite interested in the way we could identify types of social acquaintance based on the time of calls. They also suggested that exposure to churn in terms of duration, instead of number of churners, would improve the sensitivity of the method. In particular, Jari Saramaki, who has also experience in the data analytics industry, envisions that machine learning methods should be fed with this kind of insightful social network information to produce best lift.

The week I have spent here has been very useful. For example, researchers have shown me a method to identify families that doesn’t use any community finding algorithm, and a way to map a temporal network into a network of events, that can be treated with a known formalism. Another post-doc is working with psychiatrists to detect the onset of a mental disorder in the pattern of social activities of a person. Finally, it has been also interesting to hear that a few students or post-docs are starting a company. Best of luck, and thank you Aalto!”

Idiro gratefully acknowledges the support of Science Foundation Ireland in this work.  Idiro works with telecommunications companies across the world, helping them with customer retention, customer acquisition etc.  To learn more about Idiro’s work on Social Network Analysis in telecommunications, or to find out how Idiro helps telcos to get better marketing results through our SNA models, contact our experts.

Idiro Analytics to speak at National Conference on Cloud Computing & Commerce

Idiro’s Simon Rees has been invited to speak at Ireland’s National Conference on Cloud Computing and Commerce in Dublin City University on the 14th of April 2015.

NC4 logo 2015

Simon will speak on ‘Analysing customer networks for influencer marketing’ within the conference’s Analytics track.  He explained: “It is an honour to be invited to address this conference.  This talk will focus on Idiro’s pioneering work on Social Network Analysis – but with a heavy emphasis on bringing business value through advanced analytics.  This talk is aimed at businesses that wish to gain competitive advantage through big data analytics”.

To register for the conference, visit http://www.nc4.ie/.

SMS is here to stay

Many commentators have noted the rise of messaging applications such as Facebook messenger, Google hangouts, WhatsApp and the granddaddy of them all, Skype – and predicted the demise of SMS.  This graph, from Irish regulator COMREG’s Q3 2014 market report, shows it clearly.  We await the Q4 report to see whether Q3 is a blip or the decline of SMS is starting to bottom out.

However, most of us still use SMS regularly – and SMS is here to stay.

Why is this?  Well, SMS offers some unique advantages:

  • SMS is ubiquitous. If your friend has a mobile number, then you know they can receive an SMS.  That’s not true of any other messaging application.
  • Whereas the OTT messaging apps all require mobile data coverage, SMS doesn’t.  There are plenty remote places with coverage but no mobile data.
  • SMS works on the poorest mobile signal.  In fact, an SMS will often get through where a voice call won’t.  In  the UK, the emergency services have set up a 999 / 112 SMS service.
  • SMS is the communication method of choice for most companies offering 2-factor authentication.  The Next Web has a useful article on why SMS is widely used for A2P (Application-to-person) messaging.

These are among the reasons why SMS has a bright future. Sure, usage will continue to decline for a while as messaging apps gain penetration – but SMS is here to stay.

Join Idiro at Mobile World Congress 2015 this March

MWC 2015 Logo

Idiro are thrilled to announce that we will be attending this years GSMA Mobile World Congress event in Barcelona with our partners, Apliman, from March 2-5.

MWC, ‘the world’s greatest mobile event’, acknowledges and showcases that we, as an industry, are on ‘The Edge of Innovation’ and this is something that resonates strongly with all of us here in Idiro. We are constantly striving to be innovative, original and efficient in our approach to understanding our customers and their needs.

If you would like to arrange a meeting with us during the first two days of the event (March 2-3), please contact our Analytical Solutions Manager, Clare Curtin, who will be happy to accommodate you.

You can contact Clare via: clare.curtin@idiro.com

Alternatively, you can find us on the Apliman stand in Hall 5, Stand 5G23.

See you in Barcelona!

Renaming to Idiro Analytics – A letter from the CEO

Idiro Analytics Logo Jan 2015

Dear customers,

We have just renamed our company from Idiro Technologies to Idiro Analytics. It is a minor change but we felt it was important to do as it more accurately reflects the service that we have been delivering to our customers since our inception.

While we continue to innovate and develop new technology our customers are primarily focused on the benefits we deliver rather than on the underlying technology used to deliver those benefits. As such, we felt that changing the company name to Idiro Analytics would communicate the nature of our business in a more precise manner.

On behalf of everyone here in Idiro Analytics I’d like to take this opportunity to thank you for your continued support.

Yours sincerely,

Aidan Connolly, CEO

 

Idiro announce St. Valentines Venetian Masquerade Ball fundraiser

Idiro are proud to announce the St. Valentines Venetian Masquerade Ball, which promises to be one of the most captivating and enchanting events of the 2015 Dublin social calendar.

This event, which will take place in Thomas Prior Hall in Bewleys Hotel, Ballsbridge, will raise much needed funds for two extremely worthy causes; Dogs Trust and Liquid Therapy.

Dogs Trust is Ireland’s largest dog welfare charity. As well as working to reduce the amount of unwanted puppies and prevent straying, they are also responsible for re-homing over 1000 dogs each year. Their National Subsidised Neutering & Microchipping campaign and Education programmes for children are just some of the examples of the great work they continue to do. Dogs Trust receive no government funding.

Liquid Therapy is an award-winning Not for Profit Foundation that provides children facing physical, mental, emotional and behavioural challenges with water, play and surf therapy in an ocean environment, which has been shown to have many positive impacts on their lives. Liquid Therapy has worked with over 300 families across the country and is planning to expand it’s services in the coming year.

Tickets for the event are available here.

People and data; a truly symbiotic relationship

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We need data and it needs us. Every day, businesses are using data to learn more about their customers, better-target their marketing campaigns and increase their ROI. The right data can do a lot for your business, but without the right people to analyse, interpret and utilise it, your business goals can suffer.

A problem users of data face sometimes is that they are guilty of ‘cherry-picking’ the data they need to support ideas and opinions that they already have. As put in this article by Tom Fishburne: “Data doesn’t have biases. It’s people who collect and select the data who bring bias to it.”

It’s imperative to your business goals that you and your business are using your data as effectively and efficiently as possible. Here at Idiro, we not only have the skills to turn your data into actionable insights but we also have the perfect people to help you use your data to it’s highest potential.

We’ve placed SNA consultants in companies with excellent results. To learn more about our SNA Consulting services, please contact us at: experts@idiro.com

 

Latest WOMMA study showcases power of Word-Of-Mouth marketing

A recent study by the Word of Mouth Marketing Association has produced some interesting and insightful figures relating to the power of Word Of Mouth marketing. The study focused on offline WOM conversations as well as social media. Some of the key points that resulted from the study are as follows:

– WOM drives 13% of consumer sales in the US, which amounts to $6 trillion annually
– WOM boosts effect of paid media by 15%
– Offline WOM accounts for two thirds of sales impact, with online social media accounting for one third
– An offline WOM impression drives 5 times the sales impact of paid media alone, and up to 100 times for higher-consideration categories
– WOM’s impact happens close to time of purchase, often within two weeks

Word Of Mouth Infographic

Even though we know that consumer recommendation has a powerful impact on sales, it has been hard to quantify thus far, with much of offline WOM data difficult or impossible to record. Bearing the above figures in mind only further emphasises the need to target marketing campaigns at influencers, i.e. those who are most likely to drive WOM marketing and amplify your paid media efforts.

Idiro’s award-winning SNA Plus predictive analytics platform can help you identify influencers  within your customer base enabling you to better-target your campaigns and increase your ROI. For more information, please visit our Case Studies page, or contact us at: experts@idiro.com

Idiro sponsor hugely successful Kilkenomics festival

Screen Shot 2014-11-18 at 16.37.25

Idiro Technologies were proud to sponsor the Kilkenomics 2014 economics and comedy festival last week which, once again, was a huge success in County Kilkenny. Top economists, bankers and academics from all over the world joined Irish economist and broadcaster David McWilliams, along with some of Ireland’s top stand-ups and comedians, for a long weekend of intensely entertaining debates and stripped back Q & A sessions, not to mention a great deal of laughs in the back rooms of many of Kilkenny’s public houses.

David McWilliams spoke highly of Idiro over the course of the weekend and acknowledged that Idiro are an “amazing company who have analysed over 14% of the world’s population” and are “a company that we should be focusing more on“.

For more information on Kilkenomics, you can read a review of the weekend here in a Liam Halligan article for London’s ‘Spectator’ magazine.

For more information on Idiro’s success in analytics, you can visit our case studies page here or contact us via experts@idiro.com.

Idiro Announces Partnership with Newtoms

MEDIA RELEASE

Atlanta & Dublin – 28th October 2014

NEWTOMS and Idiro Technologies Announce Partnership

Winston Rivero & John Dunne

Pictured L-R: Winston Rivero, co-Founder and Executive Director & John Dunne, Idiro Chief Commercial Officer

NEWTOMS, Subject Matter Experts and leading provider of specialized professional services related to Data Collection-Mediation, and Idiro Technologies, a leading provider of advanced data analytics and pioneers in Social Network Analysis Technology today announced a partnership.  This partnership gives NEWTOMS the right to offer Idiro’s services in the Latin American markets and strengthens its Mediation, Insight, Action orientation around CDR Analytics and Telco Industry; similarly the alliance gives Idiro Technologies the right to offer NEWTOMS’s specialized professional services related to Mediation and Interconnect billing solutions already widely deployed in Europe today.

Idiro’s advanced Social Network Analysis (SNA) platform helps Telco Marketing, Anti-fraud and Customer Experience staff to segment and target customers. Idiro uses voice, SMS and data traffic call detail records to build up a detailed picture of the social communities within the customer base. Idiro’s analytics are predominantly used to improve customer acquisition and customer retention and to increase ARPU via cross sell/upsell opportunities. Idiro SNA’s analytics focuses on the relationships rather than the individuals – the right approach for the emerging markets where the pre-paid customer is predominant and the information available about pre-paid customers is scarce.

According to Winston Rivero, co-Founder and Executive Director of NEWTOMS, “This partnership will draw a combination of technology, services and skills from NEWTOMS and IDIRO to help operators GET subscribers, RETAIN them, GROW ARPU.”

By combining NEWTOMS’s specialized professional services with Idiro Technologies’ SNA platform, telco customers will mine data from their existing Mediation systems and draw insights from CDRs via SNA technology. This will allow the telco to identify influencers, predict churners, and select targets for successful acquisition and cross-sell campaigns.

Winston Rivero & John Dunne

Pictured L-R: Winston Rivero, co-Founder and Executive Director & John Dunne, Idiro Chief Commercial Officer

According to both parties, this partnership will prove to be most beneficial, as each company’s solutions complement the other. As stated by Winston Rivero, co-Founder and Executive Director of NEWTOMS, “By offering NEWTOMS-IDIRO synergies, we will help our clients to successfully mine their ever-growing amount or CDRs and their rich mine of traffic data, gain competitive insights by identifying key influencers in their networks and execute successful word-of-mouth campaigns, member-get-member strategies, churn reduction and finally improve their EBITDAs.”

According to John Dunne, Idiro Chief Commercial Officer, “NEWTOMS is an ideal partner for IDIRO; they have an excellent track record in Latin America, they are subject matter experts on the existing data collection and mediation system and Interconnect billing solution already deployed in more than 50 sites in Latin America, they are experts offering Mediation, Insight, Action and by combining our award-winning technology and NEWTOMS expert services, we can, together, help mobile operators turn raw data into actionable insights, therefore enabling fruitful action. By integrating IDIRO’s SNA platform with NEWTOMS services, we are now in a position to offer mobile operators an end-to-end solution that will positively impact their bottom-line”.

About Idiro

Based in Dublin, Ireland, Idiro Technologies is an award-winning provider of marketing analytics to service providers and businesses around the world.  Idiro specialises in advanced predictive analytics for telecoms and online gaming companies and is a recognised leader in ‘Big Data’ analytics consulting and the commercial deployment of social network analysis technologies. For an overview of Idiro’s social network analysis technology, watch the short video on the Idiro homepage at: www.idiro.com

About Newtoms

NEWTOMS professional services have helped leading operators in Latin America with key-strategic Data Collection-Mediation that have enabled them to launch services such as LTE, SMS, VAS, incorporate new network elements, feed downstream systems and improve CDRs visualization to Financial Executives. NEWTOMS has offered Mediation, Insight, Action to major Telco Groups in the region including largest Operators in Peru, Panama, Venezuela just to mention a partial list.

Media Contact Information

Simon D Rees, Clients & Marketing Director, Idiro Technologies.

+353 87 240 5999

simon.rees@idiro.com

Winston Rivero, co-Founder and Executive Director

+1-678-736-3022

winston.rivero@newtoms.com