The family is a very specific type of social network. Identifying the family – or the household – is now possible using Idiro’s new algorithms. To learn more, check out this slide deck.
Why focus on Families?
- When the mobile operator captures the whole family group, churn is typically lower.
- Many mobile operators are moving to converged services – offering mobile service, fixed voice, home broadband and increasingly TV services. All of these additional services are purchased by a family, not an individual. Targeting the family with these offers increases uptake.
- In addition to all this, understanding the family unit adds huge richness to your customer understanding.
Idiro has experience of identifying families through Big Data analytics in numerous countries – and the case studies to prove it.
To learn more about the benefits that the Idiro Families and Households module can bring to your company, contact Idiro via: firstname.lastname@example.org