Tangible Benefits

Idiro’s SNA approach to behavioural patterns provides business opportunities to predict and respond to consumer behaviour. This can directly inform marketing strategies and tactics to capitalise on predicted group dynamics, contagion and outcomes.

Idiro’s ability to expertly analyse and predict behaviour enables our customers to address a variety of business challenges, in particular:-

  • Predicting Churn
    Allows our customers accurately target customers with retention and loyalty campaigns.
  • Acquisition
    Using Idiro target lists enables our customers increase their market share.
  • Cross-sell and Up-sell
    Enhances our customers uptake on various marketing campaigns, whether it be handsets, tariffs etc.

Many operators have benefited from millions of dollars worth of savings using Idiro SNA. For more information please see our Case Studies page.