Renaming to Idiro Analytics – A letter from the CEO

Idiro Analytics Logo Jan 2015

Dear customers,

We have just renamed our company from Idiro Technologies to Idiro Analytics. It is a minor change but we felt it was important to do as it more accurately reflects the service that we have been delivering to our customers since our inception.

While we continue to innovate and develop new technology our customers are primarily focused on the benefits we deliver rather than on the underlying technology used to deliver those benefits. As such, we felt that changing the company name to Idiro Analytics would communicate the nature of our business in a more precise manner.

On behalf of everyone here in Idiro Analytics I’d like to take this opportunity to thank you for your continued support.

Yours sincerely,

Aidan Connolly, CEO

 

Idiro Announces Partnership with Newtoms

MEDIA RELEASE

Atlanta & Dublin – 28th October 2014

NEWTOMS and Idiro Technologies Announce Partnership

Winston Rivero & John Dunne

Pictured L-R: Winston Rivero, co-Founder and Executive Director & John Dunne, Idiro Chief Commercial Officer

NEWTOMS, Subject Matter Experts and leading provider of specialized professional services related to Data Collection-Mediation, and Idiro Technologies, a leading provider of advanced data analytics and pioneers in Social Network Analysis Technology today announced a partnership.  This partnership gives NEWTOMS the right to offer Idiro’s services in the Latin American markets and strengthens its Mediation, Insight, Action orientation around CDR Analytics and Telco Industry; similarly the alliance gives Idiro Technologies the right to offer NEWTOMS’s specialized professional services related to Mediation and Interconnect billing solutions already widely deployed in Europe today.

Idiro’s advanced Social Network Analysis (SNA) platform helps Telco Marketing, Anti-fraud and Customer Experience staff to segment and target customers. Idiro uses voice, SMS and data traffic call detail records to build up a detailed picture of the social communities within the customer base. Idiro’s analytics are predominantly used to improve customer acquisition and customer retention and to increase ARPU via cross sell/upsell opportunities. Idiro SNA’s analytics focuses on the relationships rather than the individuals – the right approach for the emerging markets where the pre-paid customer is predominant and the information available about pre-paid customers is scarce.

According to Winston Rivero, co-Founder and Executive Director of NEWTOMS, “This partnership will draw a combination of technology, services and skills from NEWTOMS and IDIRO to help operators GET subscribers, RETAIN them, GROW ARPU.”

By combining NEWTOMS’s specialized professional services with Idiro Technologies’ SNA platform, telco customers will mine data from their existing Mediation systems and draw insights from CDRs via SNA technology. This will allow the telco to identify influencers, predict churners, and select targets for successful acquisition and cross-sell campaigns.

Winston Rivero & John Dunne

Pictured L-R: Winston Rivero, co-Founder and Executive Director & John Dunne, Idiro Chief Commercial Officer

According to both parties, this partnership will prove to be most beneficial, as each company’s solutions complement the other. As stated by Winston Rivero, co-Founder and Executive Director of NEWTOMS, “By offering NEWTOMS-IDIRO synergies, we will help our clients to successfully mine their ever-growing amount or CDRs and their rich mine of traffic data, gain competitive insights by identifying key influencers in their networks and execute successful word-of-mouth campaigns, member-get-member strategies, churn reduction and finally improve their EBITDAs.”

According to John Dunne, Idiro Chief Commercial Officer, “NEWTOMS is an ideal partner for IDIRO; they have an excellent track record in Latin America, they are subject matter experts on the existing data collection and mediation system and Interconnect billing solution already deployed in more than 50 sites in Latin America, they are experts offering Mediation, Insight, Action and by combining our award-winning technology and NEWTOMS expert services, we can, together, help mobile operators turn raw data into actionable insights, therefore enabling fruitful action. By integrating IDIRO’s SNA platform with NEWTOMS services, we are now in a position to offer mobile operators an end-to-end solution that will positively impact their bottom-line”.

About Idiro

Based in Dublin, Ireland, Idiro Technologies is an award-winning provider of marketing analytics to service providers and businesses around the world.  Idiro specialises in advanced predictive analytics for telecoms and online gaming companies and is a recognised leader in ‘Big Data’ analytics consulting and the commercial deployment of social network analysis technologies. For an overview of Idiro’s social network analysis technology, watch the short video on the Idiro homepage at: www.idiro.com

About Newtoms

NEWTOMS professional services have helped leading operators in Latin America with key-strategic Data Collection-Mediation that have enabled them to launch services such as LTE, SMS, VAS, incorporate new network elements, feed downstream systems and improve CDRs visualization to Financial Executives. NEWTOMS has offered Mediation, Insight, Action to major Telco Groups in the region including largest Operators in Peru, Panama, Venezuela just to mention a partial list.

Media Contact Information

Simon D Rees, Clients & Marketing Director, Idiro Technologies.

+353 87 240 5999

simon.rees@idiro.com

Winston Rivero, co-Founder and Executive Director

+1-678-736-3022

winston.rivero@newtoms.com

Idiro Technologies CEO To Speak At CeADAR ‘Big Data’ Event

Idiro Technologies, specialists in advanced and predictive analytics, today announced that its CEO, Mr. Aidan Connolly, will speak at CeADAR’s upcoming ‘Big Data Analytics: Technology’s Hottest Trend’ event.

CeADAR, the Centre for Applied Data Analytics, will host the event in Stillorgan Park Hotel on September 18th. Idiro’s CEO, Aidan Connolly, will speak at the event about big data analytics and the work that Idiro have been doing with CeADAR to date.

CeADAR is an industry-led Technology Centre for the development and deployment of analytical technology and innovation. Technology Centres are a joint initiative between Enterprise Ireland and the IDA with funding provided by the Department of Jobs, Enterprise and Innovation. CeADAR focuses on developing tools, techniques and technologies that enable more people, organisations and industries to use analytics for better decision making.

The partnership between CeADAR and Idiro is unsurprising as Idiro are experts in advanced and predictive analytics as well as providing big data solutions to enterprises. CEO Aidan Connolly will appear both as a solo guest speaker and as part of a panel of experts who will discuss the industry’s challenges and opportunities for analytics.

Centre Director at CeADAR, Edward McDonnell said: “Working with Idiro has given us the opportunity to be at the forefront of applied big data analytics. Idiro’s wealth of experience in the industry is the perfect partnership for our applied innovation and development capability.”

Idiro CEO Aidan Connolly said: “Initiatives like CeADAR ensure that big data analytics continues to move in the right direction. CeADAR’s work is imperative to the success of new developments in the industry. We’re delighted to be working with both CeADAR and University College Dublin and predict great success in our future endeavours.”

The event takes place at Stillorgan Park Hotel.

More information on the event is available here.

For further information on Idiro’s success and experience in advanced and predictive analytics, please visit our Case Studies page.

– Ends –

Media Contact Information

Simon D Rees, Clients & Marketing Director, Idiro Technologies.

+353 87 240 5999

simon.rees@idiro.com

Edward McDonnell, PhD FIEE, Centre Manager, CeADAR

+353 87 333 9777

edward.mcdonnell@ucd.ie

Idiro Analytics Announces Deal With Mobile Operator 2degrees To Provide Marketing Analytics

Dublin, 5th September 2014
Enterprise Ireland have been carrying out a Software & Internationally Traded Services Trade Mission in Australia this week (September 1-5) which has been led by the Minister for Jobs, Enterprise & Innovation, Richard Bruton and Enterprise Ireland’s CEO Julie Sinnamon. The objective of the mission has been to highlight Irish technology capabilities in supplying financial services, telecoms, healthcare and travel sectors and to grow exports of the indigenous software and services companies travelling on the mission to Australia.

Idiro Analytics, a leading provider of advanced data analytics, today announced it has signed a deal with 2degrees, a leading New Zealand mobile operator, to provide data analytics for marketing.

As part of its assignment, Idiro will provide comprehensive subscriber analytics and related training to the 2degrees marketing team, who will use the service to structure customer-facing retention programs.

As a recognised innovator in the development of advanced data analytics technology, Idiro’s solutions help mobile operators combat churn and improve customer acquisition rates by predicting which mobile users are most likely to switch carriers, and by providing valuable marketing insights. Idiro analytics are also used to improve the results of mobile operator marketing campaigns by predicting which customers are most likely to take up offers for new tariffs, smartphones, and other services.   Idiro’s insights are used to improve product offerings and identify opportunities among many other benefits.  Idiro combines its analytics solutions with consulting services that create a comprehensive, data-driven marketing service.

Pictured in Sydney are, L-R: Peter Doherty, Head of Service Development, 2degrees, Liam Connolly, Co-Founder, Idiro Analytics, Minister for Jobs, Enterprise and Innovation Richard Bruton TD, Julie Sinnamon, CEO, Enterprise Ireland.


Speaking from Sydney Minister Bruton said: “ICT is one of the key sectors we have targeted as part of our Action Plan for Jobs. Today’s announcement by Idiro that it has signed a significant contract to provide data analytics marketing solutions to a major mobile phone operator is great news. Idiro is a highly innovative Irish company selling its services into export markets and a great example of the type of company we are trying to support through Enterprise Ireland. I wish them every success as they grow their international exports and look forward to working with them in the future”.

John Dunne, Idiro’s Chief Commercial Officer said, “We are delighted to reach this agreement with 2degrees, which is a key player in the New Zealand mobile market. This deal emphasises the strategic significance that 2degrees places on advanced analytics and how Idiro helps them achieve their strategic business goals and objectives.”

2degrees carried out an intensive trial in 2013, where the churn reduction capability of Idiro’s analytics service was rigorously evaluated in a highly competitive environment.  Following a successful outcome, Idiro Analytics and 2degrees have agreed a contract focusing on customer retention service.

We are impressed with Idiro’s skills and the results that the trial delivered,” said Peter Doherty, Head of Service Development at 2degrees.  “We look forward to working with Idiro in the future, and possibly explore other applications of its analytics service.

– Ends –

ABOUT IDIRO
Based in Dublin, Ireland, Idiro Analytics is an award-winning provider of marketing analytics to service providers and businesses around the world.  Idiro specialises in advanced predictive analytics for telecoms and online gaming companies, and is a recognised leader in ‘big data’ analytics consulting and the commercial deployment of social network analysis technologies.

For an overview of Idiro’s analytics services, watch the short video on our homepage www.idiro.com.

ABOUT 2DEGREES
Launched in August 2009, 2degrees has significantly lowered the cost of mobile in New Zealand. 2degrees now has over 40 retail outlets, 97% network coverage across the country and the team has grown to over 770, with a mix of over 40 different nationalities. The company has committed over $550 million to building New Zealand’s third mobile phone network. Company shareholders include US-based mobile communications specialists, Trilogy International Partners, the Hautaki Trust, Communication Venture Partners and KLR Hong Kong Ltd. The combined shareholders bring a wealth of international experience and knowledge which is of huge benefit to New Zealand mobile users.

Visit www.2degreesmobile.co.nz for more information.

Media Contact Information
Simon D Rees, Clients & Marketing Director, Idiro Analytics.

+353 87 240 5999

simon.rees@idiro.com

Charlene White, Corporate Communications Manager, 2degrees

+21 053 6382

Charlene.White@2degreesmobile.co.nz

Measuring ROI Of WOM Marketing

AT&T’s Greg Pharo recently joined Ed Keller of the Keller Fay Group for a webinar on the Return-On-Investment of Word-Of-Mouth (WOM) marketing. He shared insightful information on AT&T’s research into WOM and the significant role it plays in driving new customer acquisition.

Keller stated at the beginning of the webinar that in a recent study, approximately 85% of marketers in the US couldn’t show the ROI of WOM marketing, despite plans to increase their budget spend in the category. A McKinsey article also noted WOM as being the most ‘disruptive’ marketing factor, adding that WOM is responsible for 2.1 billion daily brand impressions in the US and 440 million in the UK.

One particularly interesting statistic was that of the 90% of WOM marketing that happens offline (which is interesting in itself), over half of this was driven by one or another form of marketing or media. Of particular importance is the fact that 26% was driven by paid advertising. Targeted advertising is obviously a vital factor in driving sales through WOM and on the back of that, identifying who to target remains an increasingly important challenge. Being specialists in advanced and predictive analytics, Idiro can identify propitious customer segments so that marketers can better target their campaigns, in order to capitalise on these new figures emerging from AT&T’s research.

Although paid media remains the primary driver of sales for AT&T at 30%, WOM is a close second. Pharo elaborated on this by saying that WOM explained over 10% of sales through positive comments, but also over 10% of lost sales through negative comments.

 
ROI Of WOM

He concluded his thought-provoking presentation by saying that WOM metrics belonged on a CMO dashboard as a KPI and that WOM is ‘an impactful, relevant variable for influencing sales in the Wireless industry’. He believes that conversation should be a marketing objective for all marketers and Ed Keller went on to explain the best ways for those marketers to stimulate WOM:

1. Focus on ‘talk-worthy’ messages, i.e. ‘triggers

2. Target consumers who can carry messages, i.e. ‘influencers

3. Favour marketing/media that maximises WOM, i.e. paid advertising

He also added an interesting point at the end that maybe all media should be thought of as ‘social’.

Idiro’s expertise in predictive analytics can provide marketers with a thorough analysis of their target audience, identifying the key influencers amongst communities and even amongst families and households. Using the SNA Plus platform, marketers can really take full advantage of the power of WOM, which, if this webinar is anything to go by, will remain a key sales driver for years to come.