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Understand
Predict
customer behaviour
Understand
Predict
DATA STRATEGY FORMATION
The digital future is upon us and harnessing the power of data begins with an outcome-driven data strategy that is aligned with business strategy. That may be obvious, yet a majority of businesses are failing to exploit the volumes of data they have collected. No business can leverage the competitive advantage of data analytics or artificial intelligence / machine learning without a business-wide data strategy framework.
Developing the optimal data strategy for a business requires the identification of the right data assets, data governance and the adoption of a data-driven culture within the company. There is no playbook – each business has to take a long hard look at their strategic and business objectives and undertake their own data journey. With the help of the right partner, data can become a business’ most valuable business asset. Here’s how.
Our Services
Are you fully unlocking the value you hold in your customer data? Our clients are among the most forward-thinking organisations in the world, exceeding their commercial KPIs with the wealth of data they naturally collect.
They increase revenues, retain customers, transform their customer experience, and achieve higher NPS scores. All this is happening while they also reduce the cost of serving their customers.
We use the latest advances in AI and Machine Learning to predict customer behaviour and recommend the optimal intervention for each individual human. We do the same with systems because the way data flows in your company has an impact on your business too.
Where’s the proof? In the numbers. Helping our customers unlock the value of their data has resulted in an ROI of up to 700%.
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Case Studies
Our pioneering work in data analytics transforms the way companies drive customer experience, retention, and lifetime value.
OUR CLIENTS
Our commitment to supporting and adding value for our clients drives everything we do.
“Idiro is a great analytics company – they have really helped AIB to become leaders in financial and customer analytics.”
“Our work with Idiro has demonstrated the value of analytics to the Digital Marketing Institute. Idiro Analytics has proven itself a valuable analytics partner for the Digital Marketing Institute.”
“Idiro are a great analytics firm to work with, they are creative when you need innovation and commercial when you need performance.”