About Us

Idiro Analytics is Ireland's pioneering data analytics consultancy firm. We specialise in designing and delivering bespoke solutions using advanced analytics, artificial intelligence and business intelligence to solve complex business problems.

Our inherent expertise lies in setting up the infrastructure and processes needed to help organisations understand and predict their customer behaviour. We empower organisations with the capability to harness the power of data for effective decision-making in order to improve overall commercial and operational KPIs. We do this by increasing the effectiveness of customer analytics and operational efficiency and productivity.

Through our work with some of the world’s most major telecoms, we have analysed the data of more than 15% of the world’s population. The combination of extensive industry knowledge and our ability to develop creative, flexible and innovative solutions using the latest technology is the reason why we have built successful long-lasting relationships with our clients over the last 15 years. Our work has earned us a reputation as the trusted advisors in the sphere of data analytics.

Our Team

About Idiro Analytics Aidan Connolly, CEO

Aidan Connolly

Chief Executive Officer

About Aidan

Aidan, founder of Idiro, has over 20 years experience in the IT industry including over 15 years in analytics & CRM for telecommunications, utilities and gaming. Aidan has worked with numerous companies, including Vodafone Ireland, ESB, AT&T and the European Commission, and graduated from the University College Cork (U.C.C) with a BSc in Computer Science (1990) and a post-graduate diploma in New Business Development (2005) from Dublin City University, Ireland.

About Idiro Geraldine Magnier director of strategic projects

Geraldine Magnier

Director Of Strategic Projects

About Geraldine

Geraldine Magnier, a co-founder and director of Idiro, took on the role of company CFO in 2006. In that role, she was responsible for financial planning and fundraising, as well as overseeing the financial and legal activities of the company on a day to day basis. After 8 years as CFO, she recently took up the role of Strategic Director, with responsibility for managing the company’s macro direction across multiple sectors. Having been awarded an Honours Degree in Business Management and Finance (B.Sc. Mgt) Trinity College Dublin in 1999, Geraldine started her career working in the Marketing department for a startup project management Company, The Results Group.  Subsequently in 2001, she acquired an additional degree in Marketing (Marketing Institute of Ireland) to complement her existing skills and experience. Since then, she has founded and managed businesses both in Ireland and Italy. While Geraldine’s business experience has spanned to cover financial planning, auditing and merger & acquisitions, she maintains a keen interest in early stage company development and relishes the challenges of nurturing and growing innovative young businesses.

About Idiro Fionnan Ryan CFO

Fionnan Ryan

Chief Financial Officer

About Fionnan

Fionnan is a Chartered Accountant with over 25 years experience working in practice and industry. Prior to joining Idiro, he worked as a consultant to a number of companies across different sectors, including information technology, medical, aviation and social media.

Fionnan had been working with Idiro on a part-time basis since early 2013, but has now come on board as the Chief Financial Officer of the company. Fionnan graduated with a degree in accounting from DCU and in 2012 he completed a diploma in Forensic Accounting.

About Idiro Brian Sullivan Chief Analytics Officer

Brian Sullivan

Chief Analytics Officer

About Brian

Brian’s professional experience spans a range of industries: telecommunication, gaming, finance, utility and public service organizations. Brian’s academic background is in the areas of computer science and statistics. He specialises in utilizing data analytics to drive evidence-based decision making and to help organizations operationalise analytical solutions.

As a member of the management team, Brian leads the development of innovative marketing approaches using social network data. He leads a team of highly talented mathematicians, database developers and software engineers to process very large network data to help telecommunication companies and gaming companies to drive business value and save costs. He also manages very large data operations to deliver real time social network analysis output for operators worldwide.

About Idiro Simon Rees marketing & clients director

Simon Rees

Marketing & Clients Director

About Simon

Simon has worked in marketing, sales and CRM since 1986. Simon started his career in marketing at Cable & Wireless UK, in product management, product development, and project management roles.  In 1996 Simon moved to Eircell (now Vodafone Ireland) to work in product marketing management, where he led the service design team for Eircell’s hugely successful ‘Ready to go’ prepaid mobile offering. During this time, he also completed an MA in marketing.  Simon’s time in Vodafone Ireland also included responsibility for technology strategy. In 2005, Simon joined Idiro.

In Idiro, Simon is responsible for relationships with existing customers and for the marketing function.  He also provides marketing consultancy to Idiro’s customers.

Patrick Fenton

Chief Program Officer

About Patrick

Patrick holds a degree in Computer Science from Dublin University, Trinity College. He completed a MSc in Business Analytics at the UCD Michael Smurfit Graduate Business school in Dublin, Ireland, in 2007, for which he received the Perry Bursary award for Best Student. Patrick’s professional career began with Accenture Ireland where he spent over 5 years working on numerous projects in Business Analyst and Project Manager roles. During this time, Patrick worked across different industries including the Financial sector, Public sector, and for a large Fortune 100 IT company. During his time in Management Consultancy, Patrick specialized in writing functional designs and requirements gathering, as well analyzing complex data for reporting and solution presentation to aid high-level decision making. At Idiro Analytics, Patrick is responsible for managing client accounts, ensuring best practice is delivered for the client, while continuously driving innovation and maintaining integrity on all deliverables. Patrick’s technical background allows him to stay close to the detail of the analytics being done, often weighing in on development of new solutions and reporting capabilities.

Padraic Marren

Chief Operating Officer

About Padraic

Padraic Marren has been a director of MCC Consultants since 2013. In his role, he has worked with technology companies on business planning, sales strategy, business development and fund raising. His work has included roles such as interim CEO for Digicel in the Caribbean, interim managing director with Quiptel Hong Kong Ltd. and most recently as digital transformation strategist with Nissan Ireland. Padraic has a strong track record in international business development and executive management in new emerging software sectors. Before MCC he was EMEA sales and business development director for Skytide (acquired by Citrix), a big data analytics company for video. He was previously General Manager and head of business development for Digisoft where he led the company’s expansion into Russia, Asia Pacific and EMEA. He has also held senior business development and marketing management roles with companies such as Vimio, where he helped launch the company on the AIM stock exchange in London, Ntera a leading nanotechnology company and Interactive Enterprise where he led the company’s US expansion and helped it raise over $20 million in funding. A business studies graduate, he started his career in PR with leading agencies working with blue chip brands in the technology, consumer and sports including Formula 1 motor racing.

James McCabe

Narrative Designer

About James

Having worked for many years in the international business community, James began applying classical story design to business problems and opportunities in 2008, and in the last twelve years has helped pioneer what is now a growing field of story consulting and narrative design in creative enterprise of all kinds. For Idiro, James helps identify story potential for clients and design new narratives for client business models, products, services and entire ecosystems.