One solution to increase employee productivity and satisfaction

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Contact centre agents are the shopfront of their company – they interact with customers daily, and their attitude is what forms the customer’s opinion of the company. The currency of such interactions is customer satisfaction – one poor experience can make the customer drop the brand and choose a competitor. Yet, a positive experience could increase the customer’s loyalty and bring revenue growth for the company.

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No spotlight for female artists

In the past years, many festival-lovers have expressed dissatisfaction with the unfair gender representation in music festivals’ lineups. And while festival organisers took in fans’ criticism and worked on creating more diverse and inclusive lineups, it seems that it will take more effort from organisers, sponsors and the fans until we see a fair gender representation on the stages of music festivals.

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The Game of Letters and Numbers

Wordle has taken the world by storm as it gained popularity among people from all walks of life. For those who haven’t yet had a chance to be introduced to this curious word-guessing game, there are just a few rules to know.

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AI Will Change War: but will it be for the better or worse?

Artificial Intelligence Ethics

As countries compete with each other to see who will be the first to regulate AI, another race is taking place in the shadows – the race of AI warfare. In the upcoming EU AI Act, not much emphasis is given to AI systems used for military purposes. Such systems are exempt from any EU regulations and, one could say, are given a free pass. With the unfortunate events that have led to a war in eastern Europe, policymakers’ views might quickly take a different turn, especially as we might be standing on the threshold of the first AI War.

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Credit scoring and the puzzle of fairness metrics

Imagine a world where the decision of whether you will get the mortgage for your first house will be determined according to how often you talk to your mother or what route you take to get to work? Imagine a world where the decision of whether you will get the mortgage for your first house will be determined according to how often you talk to your mother or what route you take to get to work?

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When ethics end and lip service begins

Imagine a world where the decision of whether you will get the mortgage for your first house will be determined according to how often you talk to your mother or what route you take to get to work? Imagine a world where the decision of whether you will get the mortgage for your first house will be determined according to how often you talk to your mother or what route you take to get to work?

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Ireland’s market leading wholesaler and retailer meet its digital transformation goals

Food on supermarket shelves

case studies

Enabling Musgrave to meet its digital transformation goals

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Musgrave is Ireland’s market leading food retail, wholesale, and food service company. 

They came to us with a clear challenge: they wanted to implement a data strategy which outlined explicit deliverables that would result in a tangible impact on the company’s bottom-line earnings and better service to their customers. Additionally, their overarching goal is to instil a data-first culture which requires data democratisation throughout its workforce. We worked collaboratively with key members of the Musgrave executive team to design a comprehensive strategy with distinct initiatives and action plans that would be required to deliver the key objectives.

What our customers say:

“We found Idiro very good to work with on the development of our data strategy.  They shared their expertise and brought fresh eyes and good challenge to us, all the time working very collaboratively with the team.”

Edel Russell | Insight & Innovation Director

If you require further information about this case study or wish to learn more about how Idiro can help your business exploit its data to better meet your business objectives, please contact us.

Main goal

Musgrave goal was to become a more data-driven organisation and instil a culture within the organisation.

Delivery

Idiro produced an extensive report, outlining both detailed recommendations, as well as a high-level roadmap of initiatives.

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Our work

Our pioneering work in the field of data analytics places solutions at our fingertips to fulfill every individual customer requirement efficiently

Technology has no morals

Artificial Intelligence Ethics

Imagine a world where the decision of whether you will get the mortgage for your first house will be determined according to how often you talk to your mother or what route you take to get to work? Imagine a world where the decision of whether you will get the mortgage for your first house will be determined according to how often you talk to your mother or what route you take to get to work?

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Data strategy – The first step towards a successful business

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Digicel wanted to improve overall customer experience, reduce churn, and increase revenues. To do this, they wanted to implement targeted marketing campaigns to reach their customers on the right channel at the right time. Idiro provided the intelligence behind this targeting, analysing customer behaviour at various lifecycle stages.

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