Buying an Irish lottery ticket for the weekend draw? Hold on a minute.
Here’s why you should not buy an Irish lottery ticket until the weekend. This month changes take effect in Ireland’s national lottery game – they are adding two numbers, so we now pick from 47 numbers. The odds of each row winning will now be just under one in eleven million. Expect more rollover draws, bigger wins and fewer winners. And if you buy a Saturday ticket on the previous Sunday, you have a bigger chance of being murdered before the draw than you have of winning the big prize.
Bear with me. There were 52 murders in Ireland last year. Therefore, the overall odds of being murdered in any given week is one in 4.5 million (one person per week, out of each of Ireland’s circa 4.5M population). There were 196 road deaths last year, giving you average weekly odds of being killed on the roads of one in 1.2 million. Let’s not talk about how many die of heart disease…
Let’s say you buy a 2-line ticket on a Sunday for the following weekend lottery draw. You have a higher chance of being murdered (all things being equal) by the weekend than you have of your numbers coming up for the big prize on Saturday. Furthermore, you have a much higher chance of dying on Ireland’s roads than of winning.
And worse, if you win the lottery, someone else may have the same numbers, meaning you have to share the prize money, reducing the benefit. If you die next week, however, it doesn’t matter how many others share your fate – there is no upside to dying in company.
Here’s the good news: your chance of being murdered or dying on the roads before the draw falls steadily as you get closer to Saturday – but your odds of winning Saturday’s lottery stay the same, at eleven million to one.
So keep your Saturday lotto draw money in your pocket, at least till the weekend!
p.s. your chance of winning the big Euromillions prize is one in 116,531,800 – so buy that ticket as close to the draw as you can. Good luck!
Idiro are proud to sponsor the August meetup of Girl Geek Dinner Ireland. The GGD Ireland initiative was formed as part of the wider International Girl Geek Dinners to promote the exchange of knowledge and to provide a platform for women in technology and science to network in Ireland. Sarah Lamb, the founder of Girl Geek Dinners started this group with a few friends in London and the rest as they say, is history. The dinners grew in size and various types of cuisine, but the format has stayed consistent, more or less. Informal, casual but focussed on delivering and sharing knowledge/geekiness!
As part of the “Idiro night” for the Geek Girl Dinners, Dublin – August meetup, we hope to introduce people to the “happening” world of Analytics and Data. Clare will take the guests through the Idiro story – a brief introduction to the company and team, highlighting the key services and solutions Idiro provide. Krithika will then try to explain how data is all around us and why we should analyse it to arrive at “intelligent” decisions.
Business Intelligence, Business Analytics, Big Data, all the hot/current buzzwords aside, this talk checks other boxes too, it is about a group of people passionate about what they do, how they help each other and work together as a team to achieve success (well their own definition of it anyway).
Simon will speak on ‘Analysing customer networks for influencer marketing’ within the conference’s Analytics track. He explained: “It is an honour to be invited to address this conference. This talk will focus on Idiro’s pioneering work on Social Network Analysis – but with a heavy emphasis on bringing business value through advanced analytics. This talk is aimed at businesses that wish to gain competitive advantage through big data analytics”.
To register for the conference, visit http://www.nc4.ie/.
We have just renamed our company from Idiro Technologies to Idiro Analytics. It is a minor change but we felt it was important to do as it more accurately reflects the service that we have been delivering to our customers since our inception.
While we continue to innovate and develop new technology our customers are primarily focused on the benefits we deliver rather than on the underlying technology used to deliver those benefits. As such, we felt that changing the company name to Idiro Analytics would communicate the nature of our business in a more precise manner.
On behalf of everyone here in Idiro Analytics I’d like to take this opportunity to thank you for your continued support.
Dogs Trust is Ireland’s largest dog welfare charity. As well as working to reduce the amount of unwanted puppies and prevent straying, they are also responsible for re-homing over 1000 dogs each year. Their National Subsidised Neutering & Microchipping campaign and Education programmes for children are just some of the examples of the great work they continue to do. Dogs Trust receive no government funding.
Liquid Therapy is an award-winning Not for Profit Foundation that provides children facing physical, mental, emotional and behavioural challenges with water, play and surf therapy in an ocean environment, which has been shown to have many positive impacts on their lives. Liquid Therapy has worked with over 300 families across the country and is planning to expand it’s services in the coming year.
Over the last couple of weeks a few interesting research items on social psychology and social network analysis have crossed our desks – so we have compiled them into this collection of research tidbits for Christmas. Enjoy!
First up, a study that shows how the decisions of people around us influence our decisions, even if we don’t know the people. This elegant piece of analysis, written up in this working paper and covered by the Washington Post (albeit with a misleading headline) shows how our decisions about whether to purchase in-flight food and drink are influenced by those around us. Because the study had access to reservations data, it was able to exclude groups travelling together, and control for parameters such as seat choice.
The research found that people sitting near other purchasers were 30% more likely to make in-flight purchases. If this is the the level of influence that strangers hold over us, how much more is our behaviour influenced by those who we care about? Answer: in Idiro’s experience, lots.
The same Washington Post article referred to an interesting piece of research demonstrating the power of peer pressure in schools. Message to all parents: make sure your kids are in classes with people cleverer and more diligent than them.
A link analysis of languages
There are plenty of studies showing how which languages are spoken by the greatest number of people, which languages are economically the most powerful – but which languages serve as the pivots between other, less popular languages? To put it another way, if you speak a minority language (like Welsh) and want to understand it written in another (e.g. Kikuyu), which other languages are necessary to make the link? In this case, most Welsh speakers know English, as do many Kikuyu speakers – so the answer is simple: just English.
Quartz published details of an interesting MIT study looking at this in depth, using three data sources: multi-lingual Wikipedia editors, multi-lingual Twitter accounts, and book translations. The data is displayed in an interactive website but it’s worth watching this video, as it’s a complex enough study.
One can criticise the data sources, of course (for example, the great firewall of China restricts Chinese Twitter usage) but nevertheless it’s a fascinating topic. Here in multi-cultural Idiro, the most common hub language is English (of course), followed, we observe, by Russian.
How many friends?
How many people do we have contact with through our mobile phones? Idiro’s researchers took a week’s worth of connection data from a European mobile phone network, and counted the number of different phones that each person had contact with over a week. We then plotted the distribution of the number of contacts each phone had – in other words, the total number of links per person. As the graph shows, a number of phones were (as one would expect) used rarely or not at all that week. A few users made over sixty unique connections in a week, and a large number of people made between 5 and 15 connections. We compared Christmas with an average summer week. and found – no surprise – that people make more connections over Christmas week, as we renew old friendships.
Finally, here is a study by Hill and Dunbar demonstrating that Christmas card networks are (or were, when we used to send Christmas card to all our friends) a reasonable approximation of Dunbar’s number – 150.
We need data and it needs us. Every day, businesses are using data to learn more about their customers, better-target their marketing campaigns and increase their ROI. The right data can do a lot for your business, but without the right people to analyse, interpret and utilise it, your business goals can suffer.
A problem users of data face sometimes is that they are guilty of ‘cherry-picking’ the data they need to support ideas and opinions that they already have. As put in this article by Tom Fishburne: “Data doesn’t have biases. It’s people who collect and select the data who bring bias to it.”
It’s imperative to your business goals that you and your business are using your data as effectively and efficiently as possible. Here at Idiro, we not only have the skills to turn your data into actionable insights but we also have the perfect people to help you use your data to it’s highest potential.
A recent study by the Word of Mouth Marketing Association has produced some interesting and insightful figures relating to the power of Word Of Mouth marketing. The study focused on offline WOM conversations as well as social media. Some of the key points that resulted from the study are as follows:
– WOM drives 13% of consumer sales in the US, which amounts to $6 trillion annually
– WOM boosts effect of paid media by 15%
– Offline WOM accounts for two thirds of sales impact, with online social media accounting for one third
– An offline WOM impression drives 5 times the sales impact of paid media alone, and up to 100 times for higher-consideration categories
– WOM’s impact happens close to time of purchase, often within two weeks
Even though we know that consumer recommendation has a powerful impact on sales, it has been hard to quantify thus far, with much of offline WOM data difficult or impossible to record. Bearing the above figures in mind only further emphasises the need to target marketing campaigns at influencers, i.e. those who are most likely to drive WOM marketing and amplify your paid media efforts.
Idiro’s award-winning SNA Plus predictive analytics platform can help you identify influencers within your customer base enabling you to better-target your campaigns and increase your ROI. For more information, please visit our Case Studies page, or contact us at: email@example.com
Idiro Technologies were proud to sponsor the Kilkenomics 2014 economics and comedy festival last week which, once again, was a huge success in County Kilkenny. Top economists, bankers and academics from all over the world joined Irish economist and broadcaster David McWilliams, along with some of Ireland’s top stand-ups and comedians, for a long weekend of intensely entertaining debates and stripped back Q & A sessions, not to mention a lot of laughs in the back rooms of many of Kilkenny’s public houses.
David McWilliams spoke highly of Idiro over the course of the weekend and acknowledged that Idiro are an “amazing company who have analysed over 14% of the world’s population” and are “a company that we should be focusing more on“.
For more information on Kilkenomics, you can read a review of the weekend here in a Liam Halligan article for London’s ‘Spectator’ magazine.
For more information on Idiro’s success in analytics, you can visit our case studies page here or contact us via firstname.lastname@example.org.
NEWTOMS and Idiro Technologies Announce Partnership
Pictured L-R: Winston Rivero, co-Founder and Executive Director & John Dunne, Idiro Chief Commercial Officer
NEWTOMS, Subject Matter Experts and leading provider of specialized professional services related to Data Collection-Mediation, and Idiro Technologies, a leading provider of advanced data analytics and pioneers in Social Network Analysis Technology today announced a partnership. This partnership gives NEWTOMS the right to offer Idiro’s services in the Latin American markets and strengthens its Mediation, Insight, Action orientation around CDR Analytics and Telco Industry; similarly the alliance gives Idiro Technologies the right to offer NEWTOMS’s specialized professional services related to Mediation and Interconnect billing solutions already widely deployed in Europe today.
Idiro’s advanced Social Network Analysis (SNA) platform helps Telco Marketing, Anti-fraud and Customer Experience staff to segment and target customers. Idiro uses voice, SMS and data traffic call detail records to build up a detailed picture of the social communities within the customer base. Idiro’s analytics are predominantly used to improve customer acquisition and customer retention and to increase ARPU via cross sell/upsell opportunities. Idiro SNA’s analytics focuses on the relationships rather than the individuals – the right approach for the emerging markets where the pre-paid customer is predominant and the information available about pre-paid customers is scarce.
According to Winston Rivero, co-Founder and Executive Director of NEWTOMS, “This partnership will draw a combination of technology, services and skills from NEWTOMS and IDIRO to help operators GET subscribers, RETAIN them, GROW ARPU.”
By combining NEWTOMS’s specialized professional services with Idiro Technologies’ SNA platform, telco customers will mine data from their existing Mediation systems and draw insights from CDRs via SNA technology. This will allow the telco to identify influencers, predict churners, and select targets for successful acquisition and cross-sell campaigns.
Pictured L-R: Winston Rivero, co-Founder and Executive Director & John Dunne, Idiro Chief Commercial Officer
According to both parties, this partnership will prove to be most beneﬁcial, as each company’s solutions complement the other. As stated by Winston Rivero, co-Founder and Executive Director of NEWTOMS, “By offering NEWTOMS-IDIRO synergies, we will help our clients to successfully mine their ever-growing amount or CDRs and their rich mine of traffic data, gain competitive insights by identifying key influencers in their networks and execute successful word-of-mouth campaigns, member-get-member strategies, churn reduction and finally improve their EBITDAs.”
According to John Dunne, Idiro Chief Commercial Officer, “NEWTOMS is an ideal partner for IDIRO; they have an excellent track record in Latin America, they are subject matter experts on the existing data collection and mediation system and Interconnect billing solution already deployed in more than 50 sites in Latin America, they are experts offering Mediation, Insight, Action and by combining our award-winning technology and NEWTOMS expert services, we can, together, help mobile operators turn raw data into actionable insights, therefore enabling fruitful action. By integrating IDIRO’s SNA platform with NEWTOMS services, we are now in a position to offer mobile operators an end-to-end solution that will positively impact their bottom-line”.
Based in Dublin, Ireland, Idiro Technologies is an award-winning provider of marketing analytics to service providers and businesses around the world. Idiro specialises in advanced predictive analytics for telecoms and online gaming companies and is a recognised leader in ‘Big Data’ analytics consulting and the commercial deployment of social network analysis technologies. For an overview of Idiro’s social network analysis technology, watch the short video on the Idiro homepage at: www.idiro.com
NEWTOMS professional services have helped leading operators in Latin America with key-strategic Data Collection-Mediation that have enabled them to launch services such as LTE, SMS, VAS, incorporate new network elements, feed downstream systems and improve CDRs visualization to Financial Executives. NEWTOMS has offered Mediation, Insight, Action to major Telco Groups in the region including largest Operators in Peru, Panama, Venezuela just to mention a partial list.
Media Contact Information
Simon D Rees, Clients & Marketing Director, Idiro Technologies.