SMARTPHONES ARE HIGHLY VIRAL. HOW CAN THE OPERATOR BENEFIT?
Our decisions are greatly influenced by our friends and peers, for a variety of reasons. This can be because we value their opinions or trust them, or within a certain social set we perceive such an action to be an expected behaviour. Research has shown that most of our commercial decisions are influenced to some extent by our friends. For example, if your friends or family tend to use certain shops or restaurants, you are likely to follow suit. All products are to some extent viral. If your friend has purchased a particular product, there is a higher probability that you too will purchase the product. The action or effect spreads.