Data Analytics for Electrical Ireland
Idiro are experts in providing analytics solutions for any business with large amounts of customer data. For almost ten years, we have been helping businesses to get better results using predictive analytics. Idiro has been working with Electric Ireland since
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This document describes the use of Idiro Next Best Activity (NBA) software by Vodafone Ireland. Idiro NBA is a high solution that drives sales across a company's customer base over multiple channels e.g. call centre, web. store, handset etc. Additionally, NBA helps improve customer satisfaction by offering carefully selected offers aligned with their needs. Idiro NBA contains a self-learning prioritisation engine that optimises the selection of offers for customers, making sure that they are presented with the most relevant offers based on their individual profile. Idiro NBA enables a business to transform their call centre (and other customer contact channels) into profit centres.
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Broadly speaking the role of the marketing function in a mobile network operator is to: ♦ Acquire as many new customers as possible ♦ Keep customers as long as possible ♦ Maximise the revenue from each customer Throughout the world these challenges remain remarkably consistent – from the USA to central Asia via Europe, most mobile operators see churn as the #1 operational marketing KPI. Strategically, most mobile operators are trying to develop other revenue streams – for example mobile data and DSL – to allow continued growth and shareholder returns as competition, regulatory pressure, market saturation and disintermediation of the mobile operator value chain continue to challenge margins. This white paper discusses the contribution that SNA can make towards achieving these goals.
SMARTPHONES ARE HIGHLY VIRAL. HOW CAN THE OPERATOR BENEFIT?
Our decisions are greatly influenced by our friends and peers, for a variety of reasons. This can be because we value their opinions or trust them, or within a certain social set we perceive such an action to be an expected behaviour. Research has shown that most of our commercial decisions are influenced to some extent by our friends. For example, if your friends or family tend to use certain shops or restaurants, you are likely to follow suit. All products are to some extent viral. If your friend has purchased a particular product, there is a higher probability that you too will purchase the product. The action or effect spreads.