Idiro wins major contract with Digicel Group

Digicel group logoDublin, 22nd January 2013


Idiro Technologies, a leading provider of advanced data analytics for enterprises, today announced it has signed a deal with Digicel Group to provide data analytics to a number of the company’s operating entities around the globe.


As part of its assignment, Idiro will provide comprehensive subscriber analytics and related consulting to Digicel marketing teams, who will use the service to structure customer-facing acquisition and retention programs.


A recognized innovator in the development of advanced data analytics technology, Idiro’s solutions help mobile operators combat churn and improve customer acquisition rates by predicting which mobile users are most likely to switch carriers.  Idiro analytics are also used to improve the results of mobile operator marketing campaigns by predicting which customers are most likely to take up offers for new tariffs, smartphones, and other services.   Idiro combines its analytics solutions with consulting services that create a comprehensive, data-driven marketing service.


“We are delighted to reach this agreement with Digicel, which is among the most recognised brands across the Caribbean, Central America and the Pacific region,” said Aidan Connolly, chief executive officer for Idiro. “This deal emphasises the strategic significance that Digicel places on properly using subscriber data to achieve positive business outcomes.”


Digicel carried out an intensive trial in a select market in 2012, where the churn reduction capability of Idiro’s analytics service was rigorously evaluated in a highly competitive environment.  Following a successful outcome, Idiro Technologies and Digicel Group have agreed to roll out Idiro’s marketing analytics service to operating companies in other Digicel markets.  The rollout is expected to continue through 2012 and 2013.


“We are impressed by Idiro’s technology, its responsiveness, and above all, by the proven ROI we witnessed in the trial,” said Stephen O’Leary, Group IT Director for Digicel.  “We look forward to working with Idiro in other markets, and expect similar successful outcomes”.


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Based in Dublin, Ireland, Idiro Technologies is an award-winning provider of marketing analytics to service providers and businesses around the world.  Idiro specialises in advanced predictive analytics for telecoms and online gaming companies, and is a recognized leader in ‘big data’ analytics consulting and the commercial deployment of social network analysis technologies.    For an overview of Idiro’s analytics services, watch the short video on our homepage



After 11 years of operation, Digicel Group Limited has over 13 million customers across its 31 markets in the Caribbean, Central America and the Pacific. The company is renowned for delivering best value, best service and best network.


Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the title sponsor of the Digicel Caribbean Cup. In the Pacific, Digicel is the proud sponsor of several national rugby teams and also sponsors the Vanuatu cricket team.


Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Jamaica, Haiti and Papua New Guinea which focus on educational, cultural and social development programmes.


Digicel is incorporated in Bermuda and its markets comprise: Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, the British Virgin Islands, the Cayman Islands, Curacao, Dominica, El Salvador, Fiji, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Jamaica, Martinique, Nauru, Panama, Papua New Guinea, Samoa, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Suriname, Tonga, Trinidad & Tobago, Turks & Caicos and Vanuatu. Digicel also has coverage in St. Martin and St. Barts in the Caribbean.


Visit for more information.


Media contact information

Simon D Rees, Sales & Marketing Director, Idiro Technologies.

+353 87 240 5999

Once again, Idiro helps Santa find out who’s been naughty or nice

Idiro is delighted to announce that Santa will once again use Idiro’s Social Network Analysis technology to help identify which child had been naughty and which nice.

Following the success of last year’s joint project between Idiro and Santa, Idiro Technologies can reveal that its powerful SNA Plus technology will once again be used to help Santa with the massive task of sorting well-behaved children from naughty children, prior to the annual distribution of presents to good children at Christmas.  An innovative application of Idiro SNA Plus will be combined with Santa’s traditional datasets in order to increase the accuracy of separating the good children (presents) from the naughty (bag of coal).

For more information, read the original blog post on the project.

Idiro wishes all our stakeholders the compliments of the season and a happy new year.

Idiro advises Reach Out Ireland on Viral Marketing

Idiro is providing pro bono consultancy and resources to assist Reach Out in developing a community presence.

In perfecting its expertise in data-driven viral marketing, Idiro has spent a number of years researching academic knowledge and business best practice in word-of-mouth marketing. In addition, Idiro has been deeply involved in the development, implementation and measurement of word-of-mouth marketing campaigns by its own customers for over five years.

Aidan Connolly, Idiro CEO said, “Idiro is pleased to share our expertise in word-of mouth marketing with an organisation like Reach Out, which is committed to addressing the tragedy of youth suicide.”

About Reach Out:

Reach Out is a web-based service that inspires young people to help themselves through tough times, and find ways to improve their own mental health and well-being. Reach Out’s aim is to improve young people’s mental health and well-being by building skills and providing information, support and referrals in ways we know work for young people.

Reach Out is run by the Inspire Ireland Foundation ( Inspire’s mission is to help young people lead happier lives.

Idiro selected as ‘One to watch’ in prestigious Stratecast report

Idiro Technologies has been selected as one of ‘Ten to watch’ in Frost & Sullivan’s Stratecast report on its report “Global OSS/BSS Rat Pack  Stratecast’s 10 To Watch in 2010”.

Commenting on Idiro’s inclusion in the report, Idiro CEO Aidan Connolly stated “Idiro is delighted to be recognised as a leader in this report.  It is a measure of Idiro’s influence on the analytics market”

Within its section on Idiro, the report states:

“This small, but innovative company has garnered multiple accolades in its short tenure. Recent accomplishments of note include: a € 3.56 million grant from Science Foundation Ireland to provide research on consumer interaction and the commercial opportunities that result from the interactions; business with O2 UK and Vodafone in several countries; award-winning projects with Telefonica/O2, in which Idiro demonstrated the ability to reduce churn and understand the viral nature of that CSP’s iPhone sales; and the establishment of sales offices in North America and Latin America, from which the company will seek to expand its revenues.”

The full report can currently be viewed online here.

News: Idiro Technologies Wins Research Grant with Science Foundation Ireland

On the 25th of February 2009, Tánaiste and Minister for Enterprise, Trade and Employment, Mary Coughlan T.D. announced the establishment of 5 new Science Foundation Ireland (SFI) Strategic Research Clusters (SRCs). This represents a €23.9 million investment in ground-breaking, collaborative research activities involving seven academic institutions and 22 companies.

Idiro Technologies is part of the “Clique” Strategic Research Cluster, along with IBM and Norkom Technologies. SFI awarded Clique a grant of €3.56 million. University College Dublin is the lead academic institution for the Clique SRC.

The research offers new insights into how people interact and opens up commercial opportunities. “If a telecommunications company understands their customers in terms of their social behaviour patterns and key influences, they can use this intelligence to cross-sell other products, prevent churning and even build loyalty,” says Aidan Connolly, CEO of Idiro. “We see real commercial benefits to our partnership with Clique. We are interested in commercialising the output of this research so that Idiro can expand to a global scale.”

This research programme is concerned with networks of data about entities and the relationships between them. The most prominent source of such data is social networking sites such as Bebo, Facebook or Myspace but credit-card transactions, mobile phone calls or email exchanges are also readily described as networks.

The availability of this data in electronic format presents some interesting challenges and opportunities for data analysis. Does credit-card fraud have a characteristic pattern of transactions? Can we identify bad behaviour such as spamming or bullying based on the analysis of communications patterns? Can we gain insights into how information disseminates in networks? We can be cautiously optimistic about the answers to these questions but the research challenges are considerable. The volume of data to be analysed is huge and sometimes the patterns are subtle.

Welcoming the announcement, Director-General of SFI, Prof. Frank Gannon said “SFI believes in supporting only top-level relevant research – subsidising mediocre research activity will not produce the outputs required to enhance Ireland’s scientific and innovation landscape and re-energise Ireland’s economy. These new SRCs, have successfully come through a lengthy and thorough peer review. From 40 proposals, I am confident that SFI is supporting the very best teams of researchers and industry-based experts that will help to provide a range of strategic economic benefits to Ireland”.

Idiro and Telefonica O2 UK sweep the boards at the Data Strategy Awards 2008

DUBLIN, IRELAND, October 24th, 2008

Working together, Telefonica O2  and Idiro Technologies are breaking new ground in social networking applications. By understanding how and why people use their mobile phones, forward-thinking mobile operators can fine-tune marketing and churn reduction.  And Idiro have the silverware to prove it.

On October 23, the Telefonica O2/Idiro project was announced the winner of both the Best Use of Data in Technology, Communications and Web-based Services category and the overall Grand Prix Data Strategy award for 2008. The venue for the event was the Royal Lancaster Hotel in London.

The O2 & Idiro team, double prizewinners at the Data Strategy Awards
The Telefonica O2 & Idiro team, double prizewinners at the Data Strategy Awards

The Grand Prix award distinguishes the most innovative project of the year . Winning both of these prestigious awards is especially noteworthy because Idiro entered the Data Strategy awards for the first time this year, surpassing industry veterans such as Sky and Coca-cola to win the Grand Prix.

The Telefonica O2 project deliverables were measurable churn reduction and the launch of the Apple iPhone. The results of the Idiro software analysis were fed into Telefonica O2’s analytical and campaign management systems to help drive marketing and churn reduction campaigns.

Telefonica O2 also used the project to study the viral diffusion of the iPhone and the level of viral spread of other products over time.

“We are absolutely delighted with the win, especially the Grand Prix. Thanks to everyone at Idiro and Telefonica O2 who helped bring this project to life. Telefonica O2 is a very innovative, forward-thinking company, and we are glad to see them gaining such value from our applications”  says Aidan Connolly, CEO of Idiro Technologies.

The Data Strategy Awards was founded in 2005 to acknowledge the significance of information gathering and data management to global business. For more information about the awards, see