Idiro has a long relationship with Santa, as reported in previous blog posts. Idiro has been applying Social Network Analysis techniques to assist Santa in discriminating between the naughty and the nice.
Therefore, the announcement (see news report, above) that Santa has chosen to locate his workshop to Ireland came as no surprise to the Idiro team. An unnamed elf, speaking on condition of anonymity, confirmed that the power of Idiro analytics and Santa’s long relationship with Idiro was a major factor in Santa’s decision to relocate his operations to Ireland
Welcome to Ireland, Santa. Merry Christmas to all our customers, partners and friends from the Idiro team.