Blog

Idiro Announces Partnership with Apliman

Mar11
Dublin, Ireland; Beirut, Lebanon: Idiro Announces Partnership with Apliman. Idiro Announces Partnership with Apliman Idiro Technologies, a leading provider of advanced data analytics for enterprises, today announced a partnership with Apliman, a leading provider of carrier-grade telecom solutions in the Middle East.  This partnership gives Apliman the exclusive right to offer Idiro

How MCI’s ‘friends and family’ tariff and campaign changed telecoms marketing

Feb11
In 1991, US landline carrier MCI launched an offer that was to be copied by fixed and mobile telcos across the world – its ‘Friends and family’ tariff and campaign. Nowadays it is hard to imagine a world without competitive telecoms, but competition in US telecoms had only begun, slowly,

Idiro analytics ‘major factor in Santa location choice’

Dec20
Idiro has a long relationship with Santa, as reported in previous blog posts.  Idiro has been applying Social Network Analysis techniques to assist Santa in discriminating between the naughty and the nice. Therefore, the announcement (see news report, above) that Santa has chosen to locate his workshop to Ireland came

The Customer Effort Score and contagious complaining

Nov19
In the never-ending quest to find new ways to measure a company’s success with its customers (and to earn fees for the consultants that promote them), the Customer Effort Score has become one of the more fashionable tools. What is the Customer Effort Score? For some years, companies have been

Great Word of Mouth case studies from the nineteenth century

Nov08
At Idiro, we are constantly searching for word-of-mouth case studies to help our customers understand and apply best practice in word-of-mouth and influencer marketing, in order that they gain maximum value from Idiro’s social network analysis service.  Here are some instructive examples from the past. The New Yorker recently published

Insights from the IQPC number portability summit

Oct10
Freddie McBride of CEPT presenting on service portability I had the privilege of attending the IQPC Number Portability Global Summit earlier this month. Number portability has been important for the development of competition in telecoms.  The conference addressed a wide variety of topics around the subject. Here are some of the

Idiro Technologies and Manx Telecom announce partnership

Oct03
Idiro Technologies, a leading provider of advanced data analytics for enterprises, today announced a partnership with Manx Telecom, a provider of world class data centre solutions.  The partnership with Idiro Technologies will combine Manx Telecom’s world class hosting expertise with Idiro’s unique predictive and social network analysis platform, providing the

Former Idiro employee, Dr. Daniel Birke, publishes book on social networks

Sep29
Dr. Daniel Birke’s book A former employee of Idiro, Dr. Daniel Birke, has published a book entitled ‘Social Networks and their Economics – Influencing Consumer Choice’. The book is a practical guide to using Social Network Analysis to understand and influence consumers’ business decisions.  Based in part on Daniel’s experiences