Blog

Tom Fishburne explains how big data won't solve your problems on its own

Big data – will it solve your marketing problems?

Mar24
As ever, Tom Fishburne has a point.  Increasingly, organisations are turning to their data to improve decision-making and improve commercial results - but buying big data infrastructure won't solve your marketing problems.  In many ways, installing the big data infrastructure is the easy bit.  The real challenge, as Idiro has found time

Analysis shows that cash is king in the Irish housing market

Mar16
As the housing market in Ireland is heating up again, we examined the trends in cash purchases of housing from 2010 till 2016. There is a significant jump in non-mortgaged home purchases going from €347 million in 2010 to approximately €6 billion in 2016. This represents an increase of more than

Databeers Dublin launch January 2017

Idiro staff and friends launch Databeers Dublin with sell-out success first event

Jan24
'Databeers' is a series of talks that started in 2014 in Madrid, and then spread to Barcelona, London and many other cities.  Databeers aims to bring together data experts (from industry or academia, at a level accessible to a wide audience), with short talks and beer, i.e. in a fun way.  The format

The data analytics landscape in Ireland

Dec20
What does the data analytics landscape look like in Ireland? Check out the results of our survey and see whether you won the €100 voucher.   A few weeks ago, we here at Idiro Analytics decided to run a survey on the data analytics landscape of Ireland. Our hope was

Idiro researcher invited to speak at MACSI 10

Dec14
Idiro researcher invited to speak at MACSI 10   The importance of academic research has never been underestimated here at Idiro Analytics. Encouraging our analysts to explore new and innovative technologies and techniques when solving data problems has always been a part of Idiro’s company culture. Bridging the gap between

Red Sqirl telco case study

Major International Telco chooses Red Sqirl

Nov25
Major International Telco chooses Red Sqirl   One of the first commercial users of the Red Sqirl analytics platform for Big Data is a multinational telco, which has deployed Red Sqirl in two countries and is using it to deliver analytics on its Hadoop platform. This customer has asked to

A sentiment analysis of a Premier League game: Man United vs Arsenal

Nov22
A sentiment analysis of a Premier League game: Man United vs Arsenal   One of the biggest rivalries in the English Premier League is the one between Manchester United and Arsenal. Less so in recent years since the retirement of Alex Ferguson, but still a hugely anticipated match between two

What do the Irish think about Trump and Clinton?

Nov07
What do the Irish think about Trump and Clinton?   Comparing Irish people's opinions to the rest of the world   It’s everyone's favourite subject right now, the US election. Unless you've somehow avoided consuming any form of media over the last few months, you'll have no doubt been exposed