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Data strategy formation

Your business needs a data strategy to succeed in a digital world

A roadmap to revenue – enabling you to leverage tangible value from your data assets.

What is Data Strategy?

A data strategy gives your organisation a path to maximising the value of your data assets. It involves identifying the people, processes, and technology initiatives that will enable the business to become data-driven.

We help companies develop their data strategy which is a critical element of any digital transformation/digital optimisation journey. All companies need to understand how to leverage their data in order to grow sales and improve customer retention. 

We develop a technical roadmap starting with data governance, incorporating reporting & data analytics, and eventually leading to the appropriate use of machine learning and data. The data strategy roadmap is aligned with corporate KPIs and provides a clear step-by-step guide to becoming a data-driven organisation. 

Organisations without a data strategy often suffer from one or more of the following:

Multiple analytics teams (often competing and / or with gaps between them)

Wasted investments in data or analytics infrastructure, products or services

No clear data ownership leading to multiple versions of the truth

Different departments using different data technologies, methodologies or suppliers

No long-term plan, therefore not keeping pace with competitors’ use of data

Missed opportunity to extract value and insights from available data

Ready to get started? ​

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Benefits of investing in a data strategy

Why invest in data strategy?

Clearing the fog – ensuring you don’t miss out on any more opportunities.

According to Forrester Research, 67% of brands that score “advanced” in their insights-driven business maturity experienced 10% or higher revenue than the competition. 

Often our customers ask us the same question – “We know we need to do something with our data. But what and how?”. Or:

We provide our customers with clarity of vision. By empowering our customers with the ability to take advantage of their data, we prepare their business and people to pivot to a data-driven environment, along with arming them with the knowledge of how to use data as a critical business asset to remain competitive, improve bottom line and manage risk.

How do we develop a data strategy roadmap

The evaluation leads to the development of a data strategy roadmap which includes:


Explore what is possible with data relative to your organisation’s strategic objectives and goals.


Evaluate current systems and processes to identify any gaps, and pinpoint enabling actions required within people, processes, and technology, which will support the goals of the organisation.


Deliver a roadmap of initiatives that will formulate your data strategy.

Liam O‘ Donoghue | Deputy CEO Ibec​

“The team in Idiro have done a fantastic job on the strategy document. We have been so impressed with their ability to really get a handle on our business in a short space of time and to produce a document that gives us a clear path forward…. We have engaged with a number of external parties over the past couple of years as we’ve sought to define our data strategy. Nobody came close to your team in being able to pull all of the relevant elements together in a coherent strategy. I’d also add that the guys were really great to work with too.”
Rethink your data strategy |

Improve business performanceMake data work for you! Get in touch with one of our data analytics experts to learn how a data-driven approach could benefit your business.