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Google Analytics 4 (GA4) is the latest version of Google Analytics, a web analytics service that tracks website traffic. GA4 offers several new features and is designed to be more privacy-focused, predictive, and flexible than the older version, Universal Analytics.
Idiro Analytics can make your migration to GA4 effortless.
Here’s how:
Step 1​
Assessing your current analytics setup, identifying the data you are collecting and how you use it.
Step 2
Planning your migration to GA4 by deciding which data you should keep and what is the best use of GA4 for your business.
Step 3
Begin the migration of your data to GA4. This process is complex, so getting external help from experts like Idiro is important.
Step 4
Setting up GA4. The setup includes creating a new property & configuring your settings.
Step 5
Making sure your team is fully equipt with the new setup. We show how to collect, analyse data & leverage GA4 to improve marketing campaigns.
Why should you migrate to GA4?​
- Privacy-focused:
With the improvements in privacy compliance, GA4 is designed to collect less data about your users and give you more control over how that data is used. - Predictive:
GA4 allows you to predict your customers’ future behaviour and make more informed decisions about your marketing campaigns. - Flexible:
GA4 collects data from a wider range of sources, allowing a more extensive analysis with such tools as machine learning.
Benefits of GA4 migration
- Better data insights: GA4 can provide better insights into users’ behaviour and engagement. With improved funnel tracking and analysis, you will know how users interact with your website and will be able to spot the biggest leaks.
- Improved marketing campaigns: GA4 integrates with Google Ads and other Google Marketing products, which will help you improve your marketing campaigns.
- Increased ROI: With improved customer behaviour tracking and integration with Google Ads, GA4 helps you get better value from your marketing spend.
Contact Idiro Analytics
To learn more about how Idiro Analytics can help you migrate to Google Analytics 4, please contact us today. We are happy to answer any questions you have and help you get started with the migration process.