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Idiro is providing pro bono consultancy and resources to assist Reach Out in developing a community presence.
In perfecting its expertise in data-driven viral marketing, Idiro has spent a number of years researching academic knowledge and business best practice in word-of-mouth marketing. In addition, Idiro has been deeply involved in the development, implementation and measurement of word-of-mouth marketing campaigns by its own customers for over five years.
Aidan Connolly, Idiro CEO said, “Idiro is pleased to share our expertise in word-of mouth marketing with an organisation like Reach Out, which is committed to addressing the tragedy of youth suicide.”
About Reach Out:
Reach Out is a web-based service that inspires young people to help themselves through tough times, and find ways to improve their own mental health and well-being. Reach Out’s aim is to improve young people’s mental health and well-being by building skills and providing information, support and referrals in ways we know work for young people.
Reach Out is run by the Inspire Ireland Foundation (www.inspireireland.ie). Inspire’s mission is to help young people lead happier lives.