Blog

Evaluate Your Data Asset through Customer Journey Analytics

 Simon Rees  

Mar04
The secret to ongoing profitability are three little words “love your customer”. This is not just because of the purchases they make, but the behavioural data they leave behind. In the age of the data-driven business, this is where you will find insights that can be leveraged for acquiring new

In-house vs Outsourced – Building an analytics function that hits the ground running

 Simon Rees  

Dec20
We live in a data-driven economy and failure to build a data analytics competence of some kind leaves you at a competitive disadvantage. And we know that businesses need to become much smarter about how they use data to retain or attract customers. One of the first choices you face

Advanced Analytics, Customer Churn and the Appliance of Science

 Simon Rees  

Nov29
In 2010 Eric Schmidt (former CEO of Google) said “Every two days now we create as much information as we did from the dawn of civilization up until 2003." That’s something like five exabytes of data. According to IBM, the build out of the “internet of things” will lead to

Idiro NCT checker and dashboard

Will my car pass the NCT?

 Simon Rees  

Aug03
EDIT 7/8/18: Our NCT work featured in the Sunday Independent: https://www.independent.ie/life/motoring/car-reviews/which-car-is-best-of-the-test-37185356.html  In Ireland, every car over 4 years old requires a roadworthiness certificate, which it gets by passing the National Car Test (NCT). If you're buying a used car, it's important to know how likely that make and model is to

Technology Ireland software awards - shortlisted finalist.

Idiro shortlisted in TWO categories at the Technology Ireland software awards

 Simon Rees  

Nov22
We are delighted to announce that Idiro has been shortlisted for awards in two categories of the prestigious Technology Ireland software awards.  Our two categories are: Digital Technology Services Project of the Year, for our analytics project in the South Pacific Technology Innovation of the Year, for Red Sqirl, Idiro's

Analysis of NCT test results helps car buyers choose wisely

 Simon Rees  

Aug18
  Today Idiro has published a data visualisation dashboard (here) allowing you to explore the 2016 NCT test results.  Update 21/8/17: The Sunday Independent ran a story yesterday on Idiro's dashboard - see here http://www.independent.ie/life/motoring/car-reviews/put-your-car-to-the-test-36049372.html  Update 30/8/17: Our dashboard has been picked up by many other media including RTÉ: https://www.rte.ie/lifestyle/living/2017/0830/900977-is-this-the-worst-car-model-for-nct/ About

Twenty Numbers that Define Kenny’s Leadership in the Past Six Years

 Simon Rees  

Jun01
Google, homelessness and a shrinking unemployment rate: a look at the figures that will come to define Kenny’s legacy—for better and worse. 2,277: days in power on 1st June 2017. €197,000: Enda Kenny’s average salary between the 2011 election and the end of 2016.  14.4%: the unemployment rate in February

Tom Fishburne explains how big data won't solve your problems on its own

Big data – will it solve your marketing problems?

 Simon Rees  

Mar24
As ever, Tom Fishburne has a point.  Increasingly, organisations are turning to their data to improve decision-making and improve commercial results - but buying big data infrastructure won't solve your marketing problems.  In many ways, installing the big data infrastructure is the easy bit.  The real challenge, as Idiro has found time