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Improving customer acquisition, retention and fraud using customer analytics

Cross-industry

Customer analytics that lifted acquisition and retention while cutting fraud.

We completed a data analytics project for a business in Ireland, providing this customer with deep insights on its business as follows:

  • Analysis of the success and long-term cost per sale of each sales channel
  • Identification of changes that delivered significant acquisition cost savings
  • Identifying early signs of customer churn. This allowed the company to develop a churn reduction programme
  • Customer fraud detection, leading to a reduction in fraud

Did you know?

Losses from theft, fraud and other kinds of retail shrinkage rose 22% in 2020

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Due to customer confidentiality requirements, this case study is not available to download. Contact Idiro to learn more.

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