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Idiro predicts customer behaviour for Digicel

“Digicel has been working with Idiro since 2012. Idiro’s ability to process and analyse vast volumes of data have shown them to be leading experts in predictive analytics and Big Data. Coupled with this is Idiro’s deep industry experience which was a real differentiator for us when it came to choosing an analytics partner. With Idiro, we have been able to improve our customer retention, understand the factors behind their behaviour, and leverage predictive analytics to optimise our sales and marketing activities.”


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What our customers say:

Idiro Analytics predicts customer behaviour for Digicel to help them reduce churn, influence customer experience, and increase revenues. We provide the intelligence behind targeted marketing campaigns, analysing customer behaviour to recommend appropriate products to achieve Digicel’s core goals. On average, Digicel sees a 6x to 8x return on investment annually.

Niall O'Toole |

Chief Commercial Officer
6x – 8x

ROI on previous approaches


Customer retention


Increase in top-up revenue


Of data plans sold to non-data users

case studies

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