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Idiro predicts customer behaviour for Digicel

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Digicel uses Idiro analytics to help reduce churn, influence customer experience, and increase revenues. We provide the intelligence behind targeted marketing campaigns, analysing customer behaviour to recommend appropriate products to achieve Digicel’s core goals. On average, Digicel sees a 6x to 8x return on investment annually.

What our customers say:

“Digicel has been working with Idiro since 2012. Idiro’s ability to process and analyse vast volumes of data have shown them to be leading experts in predictive analytics and Big Data. Coupled with this is Idiro’s deep industry experience which was a real differentiator for us when it came to choosing an analytics partner. With Idiro, we have been able to improve our customer retention, understand the factors behind their behaviour, and leverage predictive analytics to optimise our sales and marketing activities.”

Niall O'Toole | Chief Commercial Officer​

If you require further information about this case study or wish to learn more about how Idiro can help your business exploit its data to better meet your business objectives, please contact us.

6x – 8x

ROI on previous approaches

+12%

Improvement in customer retention

+53%

Increase in top-up revenue

26%

Of data plans sold to non-data users

case studies

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Our pioneering work in the field of data analytics places solutions at your fingertips to full fill every customer requirement efficiently

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