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case studies
Idiro Analytics predicts customer behaviour for Digicel to help them reduce churn, influence customer experience, and increase revenues. We provide the intelligence behind targeted marketing campaigns, analysing customer behaviour to recommend appropriate products to achieve Digicel’s core goals. On average, Digicel sees a 6x to 8x return on investment annually.
“Digicel has been working with Idiro since 2012. Idiro’s ability to process and analyse vast volumes of data have shown them to be leading experts in predictive analytics and Big Data. Coupled with this is Idiro’s deep industry experience which was a real differentiator for us when it came to choosing an analytics partner. With Idiro, we have been able to improve our customer retention, understand the factors behind their behaviour, and leverage predictive analytics to optimise our sales and marketing activities.”
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If you require further information about this case study or wish to learn more about how Idiro can help your business exploit its data to better meet your business objectives, please contact us.
6x – 8x
ROI on previous approaches
+12%
Customer retention
+53%
Increase in top-up revenue
+26%
Of data plans sold to non-data users
case studies
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