Understanding student success at Dublin City University through advanced analytics

case studies

70% sales conversion and a 53% lift in top-ups from advanced customer analytics.

We worked with Dublin City University to explore how advanced customer analytics can be used to understand students’ experience in a new way. Specifically, DCU engaged us to explore how student data could be used to predict, manage and improve the future student experience, behaviour and outcome. This project also represented an important step in making DCU more data-driven in its decision making. Related to this, one anticipated benefit was a vastly improved understanding of the data sources available and how they could be used.

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“Idiro recently completed a data analytics project for us. They took data from a wide variety of sources and provided us with a range of valuable insights. They were professional and easy to work with, and I look forward to working with them again. The road to becoming an analytics-driven organisation is complex and Idiro was a great partner as we started out on this journey. It has been challenging to define our data analytics objectives and strategy and make decisions on where to target our resources and efforts. The Idiro team helped us greatly with making sense of our goals and achieving the most from our initial investment.”

If you require further information about this case study or wish to learn more about how Idiro can help your business exploit its data to better meet your business objectives, please contact us.