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SERVICE
Retention-as-a-Service
Identify, target and retain your at-risk customers.
The highest-ROI use case
Retention is the single highest-ROI use case in most subscription and contract businesses, and the one most often left to a campaign team with a spreadsheet. Idiro Retention-as-a-Service combines churn prediction, next-best-action engines and campaign integration to keep more of your most valuable customers.
We do not just hand over a model. We operate the end-to-end retention loop with you, measuring saved revenue every month and tuning the offer mix as customer behaviour shifts.
Where this engagement helps
The patterns we see most often in clients who reach out about retention-as-a-service.
Late warning
Churn signals spotted only when the customer has already decided to leave.
Generic save offers
One-size-fits-all discounts that erode margin on customers who would have stayed anyway.
Disconnected channels
Insights stuck in BI tools and never reaching the contact centre, app or CRM in time.
Our approach
A structured engagement led by senior consultants, sized to your scope.
Risk scoring
Daily churn and value-at-risk scores at customer level, blending behavioural, transactional and contextual signals.
Next-best-action
Optimised save actions per customer based on uplift, margin impact and channel propensity.
Activation
Direct integration with your CRM, campaign and contact-centre tooling, with control groups built in.
Measure & tune
Monthly readouts of saved revenue, offer ROI and model performance, with continuous improvement.
Outcomes you can expect
Measurable change, not just a deliverable.
- Meaningful reduction in voluntary churn versus baseline
- Lower save-offer cost per retained customer
- Clear monthly view of saved revenue attributable to the programme
What’s included
- Churn & risk scoring
- Next-best-action recommendation
- Save-offer optimisation
- Campaign orchestration integration
- Monthly retention reporting
Related case studies
Common questions
Churn prediction tells you who is likely to leave. Next best action tells you what to do about it for each customer, in the channel they actually use. Most of the commercial value sits in the second step.
A customer table, a usage or transaction history and a record of past contact or campaigns. Two years of history is ideal, twelve months is usually workable. We run a data check in the first week and tell you plainly if anything is missing.
First scores in four to six weeks. Measurable retention effects appear in the first full campaign cycle after that, typically inside a quarter.
No. We score and prioritise, then push the output into the tools you already run so your team works where it always has.
Control groups. Every campaign runs against a holdout so the uplift is measured rather than assumed.
Usually not. Pseudonymised identifiers are enough for modelling. We work under a data processing agreement and can run inside your environment where that is a requirement.
Talk to one of our consultants
A 30-minute call is usually enough to know if retention-as-a-service is the right next step, and to scope it accurately if it is.