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Mobile number portability (MNP) is being rolled out by telecoms regulators across the world. Simply put, MNP means that a mobile phone user can switch providers and keep her/his number.
And when MNP is implemented in a country, it always results in an increase in churn. This represents a huge challenge for the mobile operators.
Idiro can help. Idiro has helped mobile operators in a number of markets to deal with the challenges of MNP. We help operators to minimise MNP churn and to target the right customers for acquisition, post-MNP. Using Idiro’s Social Network Analysis (SNA) technology we use mobile operator call records (CDRs) to build a social graph of the mobile phone users in the country. Using Idiro’s proprietary technology we then identify those at greatest risk of churning and porting their number, and also those customers of other networks who are most likely to join our customer’s network. We set up an ongoing programme to provide these target lists every week. Finally, our consultants work with the mobile operator to build the best campaigns to profit from MNP.
Idiro’s long experience of mobile number portability projects and our total dedication to customer satisfaction mean that mobile operators can sleep easy at night.
For a detailed description of how Idiro can help mobile operators capitalise on MNP, or for a discussion with Idiro MNP experts, please contacts us at experts@idiro.com.
We wish our blog readers a happy new year.
