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Delivering an analytics/AI strategy for Ireland's Leading Wholesaler and Retailer

Musgrave is Ireland’s market leading food retail, wholesale, and food service company. 

They came to us with a clear challenge: they wanted to implement a data strategy which outlined explicit deliverables that would result in a tangible impact on the company’s bottom-line earnings and better service to their customers. Additionally, their overarching goal is to instil a data-first culture which requires data democratisation throughout its workforce. We worked collaboratively with key members of the Musgrave executive team to design a comprehensive strategy with distinct initiatives and action plans that would be required to deliver the key objectives.


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What our customers say:

“We found Idiro very good to work with on the development of our data strategy.  They shared their expertise and brought fresh eyes and good challenge to us, all the time working very collaboratively with the team.”

Edel Russell | Insight & Innovation Director

If you require further information about this case study or wish to learn more about how Idiro can help your business exploit its data to better meet your business objectives, please contact us.

Main goal

Musgrave goal was to become a more data-driven organisation and instil a culture within the organisation.


Idiro produced an extensive report, outlining both detailed recommendations, as well as a high-level roadmap of initiatives.

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