Working together, Telefonica O2  and Idiro Technologies are breaking new ground in social networking applications. By understanding how and why people use their mobile phones, forward-thinking mobile operators can fine-tune marketing and churn reduction.  And Idiro have the silverware to prove it.

On October 23, the Telefonica O2/Idiro project was announced the winner of both the Best Use of Data in Technology, Communications and Web-based Services category and the overall Grand Prix Data Strategy award for 2008. The venue for the event was the Royal Lancaster Hotel in London.

The Idiro & Telefonica O2 team, double prizewinners at the Data Strategy Awards

The Telefonica O2 & Idiro team, double prizewinners at the Data Strategy Awards

The Grand Prix award distinguishes the most innovative project of the year . Winning both of these prestigious awards is especially noteworthy because Idiro entered the Data Strategy awards for the first time this year, surpassing industry veterans such as Sky and Coca-cola to win the Grand Prix.

The Telefonica O2 project deliverables were measurable churn reduction and the launch of the Apple iPhone. The results of the Idiro software analysis were fed into Telefonica O2’s analytical and campaign management systems to help drive marketing and churn reduction campaigns.

Telefonica O2 also used the project to study the viral diffusion of the iPhone and the level of viral spread of other products over time.

“We are absolutely delighted with the win, especially the Grand Prix. Thanks to everyone at Idiro and Telefonica O2 who helped bring this project to life. Telefonica O2 is a very innovative, forward-thinking company, and we are glad to see them gaining such value from our applications” – says Aidan Connolly, CEO of Idiro Technologies.

The Data Strategy Awards was founded in 2005 to acknowledge the significance of information gathering and data management to global business. For more information about the awards, see

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