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Idiro Next Best Action (NBA)

Idiro’s Next Best Action (NBA) transforms all your customer contacts, across all channels, into opportunities to delight your customers, optimise their brand experience and grow revenues.

A successful NBA strategy can yield millions in additional revenue, increase NPS, and drive down operational costs.

Did you know?

CMOs rely on marketing analytics 100% more now to make decisions than they have in the past 5 years.

What is the best way to increase customer value? Giving your customers what they want (or need!) at exactly the right time. Knowing the next best activity across all channels makes your customer service staff more productive. It also greatly improves your customers’ experience. 

With Idiro NBA, you will tailor your product offers to individual customers in real time across channels. Rather than invest in expensive outbound campaigns, you will be speaking to your customers when they come to you. You can transform complaints into new sales. You can avoid unnecessary customer churn. You can also increase your Net Promoter Score (NPS) – a key metric for churn risk and social influence.

Idiro’s NBA is live and delivering ROI at some of the world’s largest telecommunications companies. It’s not just for telecoms though – it’s for any company that wants to delight customers and maximise their lifetime value. 

Are you ready to shift from being product-centric to customer-centric? This is the solution for you. 

Desktop screen displaying the Next Best Activity an Idiro service for Call centre agents.


Idiro's NBA delivers increased customer satisfaction and ROI for Vodafone Ireland

Vodafone Ireland, a market-leading communications company, with one of the most recognisable brands in the world, a strong customer focus and a wide array of service products, made the decision to implement Idiro NBA. The organisation manages 1.8 million+ customers, a self-service website, a 400-seat call centre with an excess of 12,000 inbound calls per day and an IVR system.

Vodafone executive explaining a customer in a vodafone booth

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