Viral marketing comes to life
230% increase in campaign success at a major European telecoms operator.
case studies
Marketing performance improved for a leading telco through analytics as a service.
Our analytics service is used by telcos across the world to improve marketing performance. This case study describes how a leading European mobile operator deployed Idiro’s highly specialised Social Network Analysis service. This service uses a sophisticated analysis of customers’ calling behaviour to predict future behaviour across the customer base. The benefit to this customer was that customer acquisition rates improved and churn rates fell, leading to an annualised return on investment of over €10 Million. This led to an ongoing partnership with Idiro.
65%
Improvement in postpaid churn predictions
38%
Improvement in prepaid churn predictions
400%
Increased uptake in acquisition campaign
Annual ROI
Over €7.5M from use of Idiro Analytics
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