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case studies
In today’s digital era, businesses heavily rely on websites to engage with customers and drive growth. Most companies use Google Analytics to measure website performance and user behaviour. With the advent of Google Analytics 4 (GA4), businesses must finalise their migration from the older Universal Analytics (UA) version before July 2023.
This case study showcases how Idiro Analytics resolved the client’s challenge of migrating advanced data processes from UA, also known as GA3, to GA4.
