Mapping out the roadmap to data strategy for Ireland’s most prominent lobbying organisation – Ibec
A practical data strategy roadmap for Ireland’s largest business representative body.
case studies
GA4 migration completed with advanced tracking and historical reporting intact.
In today’s digital era, businesses heavily rely on websites to engage with customers and drive growth. Most companies use Google Analytics to measure website performance and user behaviour. With the advent of Google Analytics 4 (GA4), businesses must finalise their migration from the older Universal Analytics (UA) version before July 2023.
This case study showcases how Idiro Analytics resolved the client’s challenge of migrating advanced data processes from UA, also known as GA3, to GA4.

If you require further information about this case study or wish to learn more about how Idiro can help your business exploit its data to better meet your business objectives, please contact us.
Main goal
Understanding and predicting customer behaviour
Delivery
Building dashboards and providing insight into the customer base
Next step
Tell us what you are trying to achieve. We will tell you plainly whether your data supports it, and what it would take to get there.
Book a discovery callA practical data strategy roadmap for Ireland’s largest business representative body.
Data storage, collection and reporting rebuilt to support growth at a luxury travel agency.
Customer analytics that lifted acquisition and retention while cutting fraud.
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