Viral marketing comes to life
230% increase in campaign success at a major European telecoms operator.
case studies
€27M return on investment from a churn prediction and retention programme.
Mobile telcos consider customer retention as one of the most important issues they face. Idiro uses advanced customer data analytics to predict the customers most likely to churn, thus giving the mobile telco the chance to retain those customers through targeted marketing campaigns. This case study describes in detail how one Western European mobile operator has achieved a return on investment of over 27 Million Euro by using our analytics consulting service for customer retention.
We started by asking the question, “How is a customer likely to be influenced by recent churn behaviour in their social group?”
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Our Social Network Analysis-based analytics solution offers a radically new approach to churn prediction. The benefits of this approach have been proven and can be applied in almost any mobile operator.
If you require further information about this case study or wish to learn more about how Idiro can help your business exploit its data to better meet your business objectives, please contact us.
€27 Million
ROI for this project
21% – 25%
Average rate of churn in mobile
Subscribers who are under churn pressure are usually not detected by traditional data mining tools, as they do not exhibit signs of individual churn behaviour – e.g. changes in their usage patterns – making them virtually impossible to detect under standard churn propensity models. To go a step further, they can be identified using the Idiro Churn Pressure™ Score.
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