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The Digital Marketing Institute, Ireland’s leading digital marketing training and accreditation organisation, uses a number of different marketing channels to engage with potential customers. DMI are highly successful at selling and marketing their courses but felt that efficiencies could be gained through advanced marketing analytics. We used data from every marketing channel used by DMI to create a multi-channel attribution model. In turn, this provided DMI with a deeper understanding of the contribution of each marketing channel to its sales. These insights allowed DMI to reallocate marketing spend to where it had the greatest impact, thereby delivering extra sales for the same marketing budget.
“Our work with Idiro has demonstrated the value of advanced analytics to the Digital Marketing Institute. Idiro Analytics has proven itself a valuable analytics partner for the Digital Marketing Institute.”
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Increase in sales
With the same marketing budget
Project sector
education
case studies
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