Idiro helps the Digital Marketing Institute achieve higher sales

The Digital Marketing Institute, Ireland’s leading digital marketing training and accreditation organisation, uses a number of different marketing channels to engage with potential customers. DMI are highly successful at selling and marketing their courses but felt that efficiencies could be gained through advanced marketing analytics. We used data from every marketing channel used by DMI to create a multi-channel attribution model. In turn, this provided DMI with a deeper understanding of the contribution of each marketing channel to its sales. These insights allowed DMI to reallocate marketing spend to where it had the greatest impact, thereby delivering extra sales for the same marketing budget.