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case studies
Over the last ten years, Idiro has helped Electric Ireland evolve from running with a very limited analytics capability to an advanced user of analytics. Initially, we worked with Electric Ireland to build a data infrastructure, including a data mart. More recently, we segmented Electric Ireland’s customer base and we now build predictive models for marketing campaigns. All this is enhancing Electric Ireland’s ability to target the right customers, with the right offers, at the right time.
“We have been working with Idiro Analytics for many years now. Idiro’s expertise has contributed greatly in building a strong Business Intelligence capability in Electric Ireland. Our analytics capability – delivered with the help of Idiro – has become essential to Electric Ireland’s marketing and customer retention strategy.”
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Main Goal
Build Customer Segmentation Models based on key conditions
Outputs
Actionable insights to assist with marketing campaigns
Delivery
A customer dashboard providing up-to-date insights for more effective decision making
Built churn prediction models and customer value model
case studies
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