Idiro Analytics Announces Deal With Mobile Operator 2degrees To Provide Marketing Analytics

Dublin, 5th September 2014
Enterprise Ireland have been carrying out a Software & Internationally Traded Services Trade Mission in Australia this week (September 1-5) which has been led by the Minister for Jobs, Enterprise & Innovation, Richard Bruton and Enterprise Ireland’s CEO Julie Sinnamon. The objective of the mission has been to highlight Irish technology capabilities in supplying financial services, telecoms, healthcare and travel sectors and to grow exports of the indigenous software and services companies travelling on the mission to Australia.

Idiro Analytics, a leading provider of advanced data analytics, today announced it has signed a deal with 2degrees, a leading New Zealand mobile operator, to provide data analytics for marketing.

As part of its assignment, Idiro will provide comprehensive subscriber analytics and related training to the 2degrees marketing team, who will use the service to structure customer-facing retention programs.

As a recognised innovator in the development of advanced data analytics technology, Idiro’s solutions help mobile operators combat churn and improve customer acquisition rates by predicting which mobile users are most likely to switch carriers, and by providing valuable marketing insights. Idiro analytics are also used to improve the results of mobile operator marketing campaigns by predicting which customers are most likely to take up offers for new tariffs, smartphones, and other services.   Idiro’s insights are used to improve product offerings and identify opportunities among many other benefits.  Idiro combines its analytics solutions with consulting services that create a comprehensive, data-driven marketing service.

Pictured in Sydney are, L-R: Peter Doherty, Head of Service Development, 2degrees, Liam Connolly, Co-Founder, Idiro Analytics, Minister for Jobs, Enterprise and Innovation Richard Bruton TD, Julie Sinnamon, CEO, Enterprise Ireland.

Speaking from Sydney Minister Bruton said: “ICT is one of the key sectors we have targeted as part of our Action Plan for Jobs. Today’s announcement by Idiro that it has signed a significant contract to provide data analytics marketing solutions to a major mobile phone operator is great news. Idiro is a highly innovative Irish company selling its services into export markets and a great example of the type of company we are trying to support through Enterprise Ireland. I wish them every success as they grow their international exports and look forward to working with them in the future”.

John Dunne, Idiro’s Chief Commercial Officer said, “We are delighted to reach this agreement with 2degrees, which is a key player in the New Zealand mobile market. This deal emphasises the strategic significance that 2degrees places on advanced analytics and how Idiro helps them achieve their strategic business goals and objectives.”

2degrees carried out an intensive trial in 2013, where the churn reduction capability of Idiro’s analytics service was rigorously evaluated in a highly competitive environment.  Following a successful outcome, Idiro Analytics and 2degrees have agreed a contract focusing on customer retention service.

We are impressed with Idiro’s skills and the results that the trial delivered,” said Peter Doherty, Head of Service Development at 2degrees.  “We look forward to working with Idiro in the future, and possibly explore other applications of its analytics service.

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Based in Dublin, Ireland, Idiro Analytics is an award-winning provider of marketing analytics to service providers and businesses around the world.  Idiro specialises in advanced predictive analytics for telecoms and online gaming companies, and is a recognised leader in ‘big data’ analytics consulting and the commercial deployment of social network analysis technologies.

For an overview of Idiro’s analytics services, watch the short video on our homepage

Launched in August 2009, 2degrees has significantly lowered the cost of mobile in New Zealand. 2degrees now has over 40 retail outlets, 97% network coverage across the country and the team has grown to over 770, with a mix of over 40 different nationalities. The company has committed over $550 million to building New Zealand’s third mobile phone network. Company shareholders include US-based mobile communications specialists, Trilogy International Partners, the Hautaki Trust, Communication Venture Partners and KLR Hong Kong Ltd. The combined shareholders bring a wealth of international experience and knowledge which is of huge benefit to New Zealand mobile users.

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Media Contact Information
Simon D Rees, Clients & Marketing Director, Idiro Analytics.

+353 87 240 5999

Charlene White, Corporate Communications Manager, 2degrees

+21 053 6382