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SNA drives price plan to upsell targeting for Vodafone Ireland

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Vodafone Ireland launched a marketing initiative to identify customers for targeting with a tariff upsell offer – migrating customers from prepaid to billed service. One of our strengths is Social Network Analysis, the branch of analytics that deals with influence and how it spreads in a network. We created an influence model to predict the mobile users most likely to accept the new offer. The target list we obtained resulted in an upsell campaign, delivering a 69% higher success rate than the telco’s standard targeting.

What our customers say:

“Idiro are a great analytics firm to work with, they are creative when you need innovation and commercial when you need performance. A real partner.”

Chad Wollen​ | Global Head of Customer Permission Management at Vodafone plc.

If you require further information about this case study or wish to learn more about how Idiro can help your business exploit its data to better meet your business objectives, please contact us.

69%

Higher marketing success rate

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