Viral marketing comes to life
230% increase in campaign success at a major European telecoms operator.
case studies
69% higher success rate on a tariff upsell campaign using social network analysis.
Vodafone Ireland launched a marketing initiative to identify customers for targeting with a tariff upsell offer – migrating customers from prepaid to billed service. One of our strengths is Social Network Analysis, the branch of analytics that deals with influence and how it spreads in a network. We created an influence model to predict the mobile users most likely to accept the new offer. The target list we obtained resulted in an upsell campaign, delivering a 69% higher success rate than the telco’s standard targeting.
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“Idiro are a great analytics firm to work with, they are creative when you need innovation and commercial when you need performance. A real partner.”
Chad Wollen | Global Head of Customer Permission Management at Vodafone plc.
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69%
Higher marketing success rate
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