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SNA drives price plan to upsell targeting for Vodafone Ireland

Vodafone Ireland launched a marketing initiative to identify customers for targeting with a tariff upsell offer – migrating customers from prepaid to billed service. One of our strengths is Social Network Analysis, the branch of analytics that deals with influence and how it spreads in a network. We created an influence model to predict the mobile users most likely to accept the new offer. The target list we obtained resulted in an upsell campaign, delivering a 69% higher success rate than the telco’s standard targeting.


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“Idiro are a great analytics firm to work with, they are creative when you need innovation and commercial when you need performance. A real partner.”

Chad Wollen​ | Global Head of Customer Permission Management at Vodafone plc.

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