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Viral marketing comes to life

Mobile phone operators know better than anyone else that social influence is a huge factor when consumers decide what to buy. Social influence/Viral Marketing is impossible to control, but what we discovered is that if we can understand how information spreads in a network, we can target customers in the right way, increasing NPS, without disrupting brand or relationships. Our targeting delivered a 230% increase in campaign success at a major European telecommunications provider. Find out how.

230%

Increase in overall success

22.7%

Campaign uptake within social communities

17.7%

Uptake with Idiro-idenitfied targets

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