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Mobile phone operators know better than anyone else that social influence is a huge factor when consumers decide what to buy. Social influence/Viral Marketing is impossible to control, but what we discovered is that if we can understand how information spreads in a network, we can target customers in the right way, increasing NPS, without disrupting brand or relationships. Our targeting delivered a 230% increase in campaign success at a major European telecommunications provider. Find out how.
230%
Increase in overall success
22.7%
Campaign uptake within social communities
17.7%
Uptake with Idiro-idenitfied targets
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