Viral marketing comes to life

A man standing on a railway platform using his phone conveying how fast viral marketing is.

Case Studies

Viral marketing comes to life

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Mobile phone operators know better than anyone else that social influence is a huge factor when consumers decide what to buy. Social influence/Viral Marketing is impossible to control, but what we discovered is that if we can understand how information spreads in a network, we can target customers in the right way, increasing NPS, without disrupting brand or relationships. Our targeting delivered a 230% increase in campaign success at a major European telecommunications provider. Find out how.

230%

Increase in overall success

22.7%

Campaign uptake within social communities

17.7%

Uptake with Idiro-idenitfied targets

If you require further information about this case study or wish to learn more about how Idiro can help your business exploit its data to better meet your business objectives, please contact us.

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