Unleash the power of Google Analytics 4 – seamless migration with Idiro Analytics

case studies

Unleash the power of Google Analytics 4 - seamless migration with Idiro Analytics

In today’s digital era, businesses heavily rely on websites to engage with customers and drive growth. Most companies use Google Analytics to measure website performance and user behaviour. With the advent of Google Analytics 4 (GA4), businesses must finalise their migration from the older Universal Analytics (UA) version before July 2023. 

This case study showcases how Idiro Analytics resolved the client’s challenge of migrating advanced data processes from UA, also known as GA3, to GA4. 

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If you require further information about this case study or wish to learn more about how Idiro can help your business exploit its data to better meet your business objectives, please contact us.

Main goal

Understanding and predicting customer behaviour

Delivery

Building dashboards and providing insight into the customer base

case studies

Our work

Our pioneering work in the field of data analytics places solutions at our fingertips to fulfill every individual customer requirement efficiently

Mapping out the roadmap to data strategy for Ireland’s most prominent lobbying organisation – Ibec

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Mapping out the roadmap to data strategy for Ireland’s most prominent lobbying organisation - Ibec

Ibec, one of the key players when it comes to lobbying and business representation in Ireland, saw great potential in its data assets and was looking for help in becoming a more data-centric organisation. Idiro Analytics helped Ibec to map out a roadmap with clear initiatives and best practices for their digital transformation journey.

Idiro Analytics worked closely with Ibec for over three months to develop a data strategy that included the foundations and roadmap to succeeding in a digital world effectively and sustainably by adopting a data-driven culture and practices.

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What our customers say:

“The team in Idiro have done a fantastic job on the strategy document. We have been so impressed with their ability to really get a handle on our business in a short space of time and to produce a document that gives us a clear path forward… We have engaged with a number of external parties over the past couple of years as we’ve sought to define our data strategy. Nobody came close to your team in being able to pull all of the relevant elements together in a coherent strategy. I’d also add that the guys were really great to work with too.”

Liam O’ Donoghue | Deputy CEO Ibec

If you require further information about this case study or wish to learn more about how Idiro can help your business exploit its data to better meet your business objectives, please contact us.

Main goal

Ibec’s goal was to become a more data centric organisation.

Delivery

Idiro helped Ibec to map out a roadmap with clear initiatives and actions

case studies

Our work

Our pioneering work in the field of data analytics places solutions at our fingertips to fulfill every individual customer requirement efficiently

Business process optimisation for the Institute Of Education

case studies

Business process optimisation for the Institute Of Education

The Institute of Education is Ireland’s largest private secondary school teaching 4th, 5th, and 6th-year pupils.
The social distancing norms and nationwide lockdowns, which were implemented during the Covid-19 pandemic, have led to an inevitable surge in the use of digital technology. Recently, Idiro Analytics helped the Institute of Education with its data journey.

Since we automated this procedure, the Institute of Education can manage students and classes more efficiently by having the reports ready at their fingertips.”

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Main goal

Automate operations, in order to reduce human errors, fewer manual activities and improved resource utilisation

Delivery

The Institute of Education can manage students and classes more efficiently by having the reports ready at their fingertips.

case studies

Our work

Our pioneering work in the field of data analytics places solutions at our fingertips to fulfill every individual customer requirement efficiently

Revolutionising Business Management with Data-Driven Insights

case studies

Revolutionising Business Management with Data-Driven Insights

Dairyglen is an Irish family-run business with more than 30 years of experience in the ice cream, slush drinks, milkshake, and soft serve industry. With over 3,000 stores serving their products across Ireland and Northern Ireland, Dairyglen represents Ireland’s premium ice cream brand.

To ensure the senior leadership and management team can make strategic decisions based on the latest internal data in a timely manner, we designed a clear and intuitive suite of data visualisation dashboards based on real-time data accessible on any smart device.

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What our customers say:

“Idiro took data from multiple sources and brought them together to produce a rich suite of dashboards. They automated the data feed so that it is always up to date and provides key information to our team that allow us to make decisions and identify opportunities to improve our operations.
Idiro’s team were professional and easy to work with and I look forward to working with them again.”

Matthew O’Doherty | Financial Controller, Dairyglen

If you require further information about this case study or wish to learn more about how Idiro can help your business exploit its data to better meet your business objectives, please contact us.

Main goal

The objective of this project was to build a dashboard which can display different KPIs.

Delivery

A Power BI dashboard delivered by Idiro Analytics covers various aspects of Dairyglen’s operations and quantifies multiple parameters.

case studies

Our work

Our pioneering work in the field of data analytics places solutions at our fingertips to fulfill every individual customer requirement efficiently

Guiding Adams & Butler Towards Data-Driven Transformation

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Guiding Adams & Butler Towards Data-Driven Transformation

The upscale travel agency engaged Idiro Analytics to help improve the situation and set a foundation to enable the growth objectives they were trying to achieve. In particular, the intent was to improve
data storage, collection and retrieval, leading to smoother day-to-day business operations and enabling new business opportunities to be addressed faster and more effectively.

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What our customers say:

“Thanks to Idiro, we have real business insights which would otherwise have remained hidden, and we have a data platform which enables us to optimise our marketing and improve our customer experience – great for our customers, our employees and all our stakeholders”.

Siobhan Byrne Learat | Adams & Butler CEO.

If you require further information about this case study or wish to learn more about how Idiro can help your business exploit its data to better meet your business objectives, please contact us.

Main goal

To improve data collection and storage systems to meet their business objectives of increasing sales, acquiring new customers, and improving customer experience.

Delivery

Idiro Analytics provided Adams & Butler with a road map of initiatives that would enable the organisation to meet its objectives.

case studies

Our work

Our pioneering work in the field of data analytics places solutions at our fingertips to fulfill every individual customer requirement efficiently

Delivering an analytics/AI strategy for Ireland’s Leading Wholesaler and Retailer

Food on supermarket shelves

case studies

Delivering an analytics/AI strategy for Ireland's Leading Wholesaler and Retailer

Musgrave is Ireland’s market leading food retail, wholesale, and food service company. 

They came to us with a clear challenge: they wanted to implement a data strategy which outlined explicit deliverables that would result in a tangible impact on the company’s bottom-line earnings and better service to their customers. Additionally, their overarching goal is to instil a data-first culture which requires data democratisation throughout its workforce. We worked collaboratively with key members of the Musgrave executive team to design a comprehensive strategy with distinct initiatives and action plans that would be required to deliver the key objectives.

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What our customers say:

“We found Idiro very good to work with on the development of our data strategy.  They shared their expertise and brought fresh eyes and good challenge to us, all the time working very collaboratively with the team.”

Edel Russell | Insight & Innovation Director

If you require further information about this case study or wish to learn more about how Idiro can help your business exploit its data to better meet your business objectives, please contact us.

Main goal

Musgrave goal was to become a more data-driven organisation and instil a culture within the organisation.

Delivery

Idiro produced an extensive report, outlining both detailed recommendations, as well as a high-level roadmap of initiatives.

case studies

Our work

Our pioneering work in the field of data analytics places solutions at our fingertips to fulfill every individual customer requirement efficiently

Viral marketing comes to life

A man standing on a railway platform using his phone conveying how fast viral marketing is.

Case Studies

Viral marketing comes to life

Mobile phone operators know better than anyone else that social influence is a huge factor when consumers decide what to buy. Social influence/Viral Marketing is impossible to control, but what we discovered is that if we can understand how information spreads in a network, we can target customers in the right way, increasing NPS, without disrupting brand or relationships. Our targeting delivered a 230% increase in campaign success at a major European telecommunications provider. Find out how.

230%

Increase in overall success

22.7%

Campaign uptake within social communities

17.7%

Uptake with Idiro-idenitfied targets

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case studies

Our work

Data analytics places solutions at your fingertips to fulfill every individual customer requirement efficiently and at the right time. Idiro solutions are based on AI and Machine Learning to bring your customer relationships to the next level.

Analytics & reporting case study: Pensions Authority

An old man stacking up coins indicating towards Idiro's work for Pensions Authority

case studies

Idiro were engaged by The Pensions Authority to carry out a range of analytics, reporting and data auditing functions.
The outset of the project required an overall exploration and auditing of the data currently held within The Pension Authority’s data warehouse to identify anomalies, inconsistencies or duplication. From there, specific areas of focus were identified for further analysis, updating of existing reporting processes and development of new reports.

Exploring a wealth of data

The Pensions Authority holds many years of data on trends in citizens’ retirement ages, contributions and payments

Ensuring data quality and reliable analysis

This project brought clarity and the ability to improve services for people and planning for regulatory procedures

If you require further information about this case study or wish to learn more about how Idiro can help your business exploit its data to better meet your business objectives, please contact us.

The Pensions Authority's mission is:

“To regulate and influence the policy environment so that people working in Ireland are confident that they are making adequate provision for their old age and that their pensions’ expectations will be met.”

case studies

Our work

Our pioneering work in the field of data analytics places solutions at your fingertips to full fill every customer requirement efficiently

The Department of Business Enterprise and Innovation

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case studies

Data analytics for government services

The Department of Business, Enterprise and Innovation (DBEI) required a forecast model to identify the staffing levels that would be required in the childcare and early childhood education sector, year on year to 2030.

35 days

This project was an urgent requirement, and was turned around extremely quickly.

Sophisticated forecast capability Achieved

Ireland’s government can now accurately estimate the needs for childcare and education and take into account trends that arise on an ongoing basis.

We coordinated across multiple stakeholders from DBEI as well as the Department of Children and Youth Affairs, the Department of Education, the Central Statistics Office and the Economic and the Economic and Social Research Institute. The core factors that needed to be considered in calculating the future needs of the sector were:

  • Current Demand & Supply
  • Forecasted population change
  • Changes in level of education or training required by staff
  • Changes in Staff:Child ratios

Data came from the various government departments and organisations to feed into a comprehensive calculation on future demand. Our expert analysts were onto the data immediately. There were significant challenges in the data availability, format and completeness,  and we called on extensive expert advice from stakeholders to correctly mitigate problems and appropriately apply assumptions.

A logo of Department of Business, Enterprise and Innovation of Ireland

Output

Idiro delivered a thorough report on the factors that will affect the sector and staffing levels over the years of interest. A required deliverable was also an Excel based calculator that would allow for various conditions to be adjusted and updated forecasts created. We also delivered data visualisation showing the change in demand over time given the set of conditions specified.

case studies

Our work

Our pioneering work in the field of data analytics places solutions at your fingertips to full fill every customer requirement efficiently

Interpretation of customer data

Teacher asking a question about analytics and children raising their hand to answer it.

case study : Interpretation of customer data

Interpretation of customer data

The Catholic Primary Schools Management Association (CPSMA) provides advice and support for Chairpersons and Principals of Boards of Management in over 2,800 schools. It collaborates with other management bodies and negotiates on behalf of these schools with the Department of Education and Skills and other education partners. They decided to seek Idiro’s expertise in customer data analysis.

Analysis of a large volume of call records

Data analysed:

  • School location
  • Gender of pupils (All boys, All girls, mixed)
  • School size
  • Deis or Non-Deis
  • Gaelscoil or English
  • 5 years worth of data

Our project was to discover the core drivers of contact the organisation receives and identify any insights that would help to better manage and inform their members and thus reduce the volumes of calls received. To do this, we examined records of calls over a five-year period – approximately 35,000 calls. Summary notes and details of each call (date, time, duration, etc.) were stored in a Microsoft Access database. Idiro took an extract from the database and performed an in-depth data analysis.

Trends and comparisons were made under a variety of headings:

  • School location
  • Gender of pupils (All boys, All Girls, Mixed)
  • School size
  • Deis or Non-Deis
  • Gaelscoil or English
  • Year on year

Output

Idiro conducted customer data analysis and delivered a comprehensive report highlighting key findings in relation to reasons for contact and giving solutions to reduce contact volumes within certain categories. An interactive dashboard was also delivered providing the ability to drill into the detail of the analysis and examine data right down to the individual school level.

case studies

Our work

Our pioneering work in the field of data analytics places solutions at your fingertips to full fill every customer requirement efficiently