Key customer analytics skills for AIB Bank

case studies

Key customer analytics skills for AIB Bank

Allied Irish Bank is one of the biggest banks in Ireland. Recently, AIB has embarked on several strategic initiatives. One of these has been to use customer data analytics to drive the business through a deeper understanding of customer needs and preferences, using data analytics to enhance the customer experience. AIB has an ongoing need for support from highly skilled analytics people. Idiro meets this requirement with an ongoing partnership in staffing expert data scientists to AIB on a flexible basis. Our people have been instrumental in delivering several major analytical projects in AIB.

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What our customers say:

“Idiro is a great analytics company – they have really helped AIB to become leaders in financial and customer analytics. Additionally, it is great to work with an innovative, indigenous Irish company who have been global leaders in analytics for over a decade.”
Colin Hunt | CEO of AIB 

If you require further information about this case study or wish to learn more about how Idiro can help your business exploit its data to better meet your business objectives, please contact us.

Main goal

Understanding and predicting customer behaviour

Delivery

Building dashboards and providing insight into the customer base

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Our work

Our pioneering work in the field of data analytics places solutions at our fingertips to fulfill every individual customer requirement efficiently

Using data insights to retain customers

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Idiro NBA delivers massive ROI for Vodafone Ireland

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SNA drives price plan to upsell targeting for Vodafone Ireland

case studies SNA drives price plan to upsell targeting for Vodafone Ireland Vodafone Ireland launched a marketing initiative to identify customers for targeting with a tariff upsell offer – migrating customers from prepaid to billed service. One of our strengths is Social Network Analysis, the branch of analytics that deals with influence and how it […]

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Data infrastructure and reporting for a government body

case studies Data infrastructure and reporting for a government body Changes in regulations bring extra compliance requirements, which for one Irish regulatory body resulted in a massive increase in the need for transparent reporting and analytics.  We worked with this organisation to understand its current data infrastructure and to identify improvements in the data warehouse […]

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Improving fraud detection using customer analytics

case studies Improving customer acquisition, retention and fraud using customer analytics We completed a data analytics project for a business in Ireland, providing this customer with deep insights on its business as follows: Analysis of the success and long-term cost per sale of each sales channel Identification of changes that delivered significant acquisition cost savings […]

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The return on investment from Idiro’s Analytics as a service

case studies The return on investment from analytics as a service Our analytics service is used by telcos across the world to improve marketing performance. This case study describes how a leading European mobile operator deployed Idiro’s highly specialised Social Network Analysis service. This service uses a sophisticated analysis of customers’ calling behaviour to predict […]

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Helping the Digital Marketing Institute achieve higher sales

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Understanding student success at Dublin City University through advanced analytics

case studies

Understanding student success at Dublin City University through advanced analytics solutions

We worked with Dublin City University to explore how advanced customer analytics can be used to understand students’ experience in a new way. Specifically, DCU engaged us to explore how student data could be used to predict, manage and improve the future student experience, behaviour and outcome. This project also represented an important step in making DCU more data-driven in its decision making. Related to this, one anticipated benefit was a vastly improved understanding of the data sources available and how they could be used. 

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What our customers say:

“Idiro recently completed a data analytics project for us. They took data from a wide variety of sources and provided us with a range of valuable insights. They were professional and easy to work with, and I look forward to working with them again. The road to becoming an analytics-driven organisation is complex and Idiro was a great partner as we started out on this journey. It has been challenging to define our data analytics objectives and strategy and make decisions on where to target our resources and efforts. The Idiro team helped us greatly with making sense of our goals and achieving the most from our initial investment.”

Orna Duggan | Head of Strategic Intelligence and Operational Excellence, DCU

If you require further information about this case study or wish to learn more about how Idiro can help your business exploit its data to better meet your business objectives, please contact us.

70%

Sales conversion rate

+12%

Improvement in customer retention

+53%

Increase in top-up revenue

26%

Of data plans sold to non-data users

case studies

Our work

Our pioneering work in the field of data analytics places solutions at your fingertips to full fill every customer requirement efficiently

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