Unleash the power of Google Analytics 4 – seamless migration with Idiro Analytics

case studies

Unleash the power of Google Analytics 4 - seamless migration with Idiro Analytics

In today’s digital era, businesses heavily rely on websites to engage with customers and drive growth. Most companies use Google Analytics to measure website performance and user behaviour. With the advent of Google Analytics 4 (GA4), businesses must finalise their migration from the older Universal Analytics (UA) version before July 2023. 

This case study showcases how Idiro Analytics resolved the client’s challenge of migrating advanced data processes from UA, also known as GA3, to GA4. 

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If you require further information about this case study or wish to learn more about how Idiro can help your business exploit its data to better meet your business objectives, please contact us.

Main goal

Understanding and predicting customer behaviour

Delivery

Building dashboards and providing insight into the customer base

case studies

Our work

Our pioneering work in the field of data analytics places solutions at our fingertips to fulfill every individual customer requirement efficiently

Idiro predicts customer behaviour for Digicel

Understanding student success at Dublin City University through advanced analytics

Bringing data-driven insights to Modular Automation

Mapping out the roadmap to data strategy for Ireland’s most prominent lobbying organisation – Ibec

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Mapping out the roadmap to data strategy for Ireland’s most prominent lobbying organisation - Ibec

Ibec, one of the key players when it comes to lobbying and business representation in Ireland, saw great potential in its data assets and was looking for help in becoming a more data-centric organisation. Idiro Analytics helped Ibec to map out a roadmap with clear initiatives and best practices for their digital transformation journey.

Idiro Analytics worked closely with Ibec for over three months to develop a data strategy that included the foundations and roadmap to succeeding in a digital world effectively and sustainably by adopting a data-driven culture and practices.

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What our customers say:

“The team in Idiro have done a fantastic job on the strategy document. We have been so impressed with their ability to really get a handle on our business in a short space of time and to produce a document that gives us a clear path forward… We have engaged with a number of external parties over the past couple of years as we’ve sought to define our data strategy. Nobody came close to your team in being able to pull all of the relevant elements together in a coherent strategy. I’d also add that the guys were really great to work with too.”

Liam O’ Donoghue | Deputy CEO Ibec
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If you require further information about this case study or wish to learn more about how Idiro can help your business exploit its data to better meet your business objectives, please contact us.

Main goal

Ibec’s goal was to become a more data centric organisation.

Delivery

Idiro helped Ibec to map out a roadmap with clear initiatives and actions

case studies

Our work

Our pioneering work in the field of data analytics places solutions at our fingertips to fulfill every individual customer requirement efficiently

Idiro predicts customer behaviour for Digicel

Understanding student success at Dublin City University through advanced analytics

Bringing data-driven insights to Modular Automation

Guiding Adams & Butler Towards Data-Driven Transformation

case studies

Guiding Adams & Butler Towards Data-Driven Transformation

The upscale travel agency engaged Idiro Analytics to help improve the situation and set a foundation to enable the growth objectives they were trying to achieve. In particular, the intent was to improve
data storage, collection and retrieval, leading to smoother day-to-day business operations and enabling new business opportunities to be addressed faster and more effectively.

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What our customers say:

“Thanks to Idiro, we have real business insights which would otherwise have remained hidden, and we have a data platform which enables us to optimise our marketing and improve our customer experience – great for our customers, our employees and all our stakeholders”.

Siobhan Byrne Learat | Adams & Butler CEO.

If you require further information about this case study or wish to learn more about how Idiro can help your business exploit its data to better meet your business objectives, please contact us.

Main goal

To improve data collection and storage systems to meet their business objectives of increasing sales, acquiring new customers, and improving customer experience.

Delivery

Idiro Analytics provided Adams & Butler with a road map of initiatives that would enable the organisation to meet its objectives.

case studies

Our work

Our pioneering work in the field of data analytics places solutions at our fingertips to fulfill every individual customer requirement efficiently

Idiro predicts customer behaviour for Digicel

Understanding student success at Dublin City University through advanced analytics

Bringing data-driven insights to Modular Automation

Improving fraud detection using customer analytics

case studies Improving customer acquisition, retention and fraud using customer analytics We completed a data analytics project for a business in Ireland, providing this customer with deep insights on its business as follows: Analysis of the success and long-term cost per sale of each sales channel Identification of changes that delivered significant acquisition cost savings […]

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