Ireland’s market leading wholesaler and retailer meet its digital transformation goals

Food on supermarket shelves

case studies

Enabling Musgrave to meet its digital transformation goals

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Musgrave is Ireland’s market leading food retail, wholesale, and food service company. 

They came to us with a clear challenge: they wanted to implement a data strategy which outlined explicit deliverables that would result in a tangible impact on the company’s bottom-line earnings and better service to their customers. Additionally, their overarching goal is to instil a data-first culture which requires data democratisation throughout its workforce. We worked collaboratively with key members of the Musgrave executive team to design a comprehensive strategy with distinct initiatives and action plans that would be required to deliver the key objectives.

What our customers say:

“We found Idiro very good to work with on the development of our data strategy.  They shared their expertise and brought fresh eyes and good challenge to us, all the time working very collaboratively with the team.”

Edel Russell | Insight & Innovation Director

If you require further information about this case study or wish to learn more about how Idiro can help your business exploit its data to better meet your business objectives, please contact us.

Main goal

Musgrave goal was to become a more data-driven organisation and instil a culture within the organisation.

Delivery

Idiro produced an extensive report, outlining both detailed recommendations, as well as a high-level roadmap of initiatives.

case studies

Our work

Our pioneering work in the field of data analytics places solutions at our fingertips to fulfill every individual customer requirement efficiently

Transforming Electric Ireland’s analytics capability

case studies

Transforming Electric Ireland’s analytics capability

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Over the last ten years, Idiro has helped Electric Ireland evolve from running with a very limited analytics capability to an advanced user of analytics. Initially, we worked with Electric Ireland to build a data infrastructure, including a data mart. More recently, we segmented Electric Ireland’s customer base and we now build predictive models for marketing campaigns. All this is enhancing Electric Ireland’s ability to target the right customers, with the right offers, at the right time.

What our customers say:

“We have been working with Idiro Analytics for many years now. Idiro’s expertise has contributed greatly in building a strong Business Intelligence capability in Electric Ireland.  Our analytics capability – delivered with the help of Idiro – has become essential to Electric Ireland’s marketing and customer retention strategy.”

Ciaran Hand | Business Solutions Manager, Electric Ireland

If you require further information about this case study or wish to learn more about how Idiro can help your business exploit its data to better meet your business objectives, please contact us.

Main Goal

Build Customer Segmentation Models based on key conditions

Outputs

Actionable insights to assist with marketing campaigns 

Delivery

A customer dashboard providing up-to-date insights for more effective decision making

Built churn prediction models and customer value model

case studies

Our work

Our pioneering work in the field of data analytics places solutions at your fingertips to full fill every customer requirement efficiently